2005-2006 Academic Catalog

57 Business Administration School of Social Sciences and Professional Studies Marketing The marketing major prepares students for career opportuni- ties in advertising, marketing management, marketing research and sales with retailers, manufacturers, financial institutions, and nonprofit organizations. Course requirements involve 60 semester hours including: Business Administration Core......................................................42 ACCT-2110,2120 Principles of Accounting I,II .................. 6 BUS-2110 Statistics I ........................................................ 2 BUS-2120 Statistics II ........................................................ 2 BUS-2180 Business Law .................................................. 3 BUS-3150 Operations Analysis ........................................ 2 BUS-3910 International Business .................................... 3 BUS-3990 Professional Development ............................. 0 BUS-4420 Business Ethics and Social Responsibility .... 2 BUS-4990 Executive Development ................................... 0 ECON-2330 Microeconomics ........................................... 3 ECON-2340 Macroeconomics .......................................... 3 FIN-3710 Financial Management of the Firm ................... 3 MGMT-3500 Principles of Organization and Management3 *MGMT-4510 Administrative Policy and Strategy .............. 3 MIS-1500 Information Technology for Business ............. 2 MIS-1510 Software Tools for Business ............................ 2 MRKT-3600 Principles of Marketing .................................. 3 Marketing ................................................................................... 18 MRKT-3630 Marketing Research ...................................... 3 MRKT-3650 Buyer Behavior .............................................. 3 MRKT-4610 Marketing Strategy ......................................... 3 Marketing Electives ............................................................ 9 Required cognate: GMTH-1040 Calculus for Business .................................... 3 (Satisfies mathematics for General Education Requirements) *Capstone Course Marketing Major Curriculum Summary Proficiency Requirements ........................................................ 0-5 General Education Requirements ....................................... 49-57 Marketing Major Requirements ................................................. 60 Required Cognate ....................................................................... 3 Electives ................................................................................. 8-16 Total (minimum, not includingproficiency) .......................... 128 AcompletedescriptionoftheGeneralEducationRequirements isfoundonpage18 Suggested Four-Year Curriculum for a Major in Marketing First year: BEGE-1710 Christian Life and Thought ........................................... 3 BEGE-1720Spiritual Formation ........................................................ 3 COM-1100 Fundamentals of Speech ............................................... 3 ENG-1400Composition ..................................................................... 3 GMTH-1040 Calculus for Business ................................................. 3 GSS-1100 Politics and American Culture ........................................ 3 HUM-1400 Introduction to the Humanities ........................................ 3 MIS-1500 Information Technology for Business ............................. 2 MIS-1510 Software Tools for Business .......................................... 2 PEF-1990 Physical Activity and the Christian Life ........................... 1 History Elective ................................................................................. 3 Physical Education Elective .............................................................. 1 Physical Science Elective ............................................................. 3.5 Total ........................................................................................... 33.5 Second year: ACCT-2110,2120 Principles of Accounting I,II ................................. 6 BEGE-2730 Old Testament Literature .............................................. 3 BEGE-2740 New Testament Literature ............................................ 3 BUS-2110 Statistics I ........................................................................ 2 BUS-2120 Statistics II ....................................................................... 2 BUS-2180 Business Law ................................................................ 3 ECON-2330Microeconomics ........................................................... 3 ECON-2340 Macroeconomics .......................................................... 3 Biological Science Elective ............................................................ 3.5 HumanitiesElective ........................................................................... 3 Literature Elective ............................................................................. 3 Total ........................................................................................... 34.5 Third year: BEGE-3750 Christian Worldview Development ............................... 2 BEGE-3760 Christian Worldview Integration ................................... 2 BUS-3150 Operations Analysis ....................................................... 2 BUS-3910 International Business .................................................... 3 BUS-3990 Professional Development .............................................. 0 FIN-3710 Financial Management of the Firm .................................... 3 MGMT-3500 Principles of Management ........................................... 3 MRKT-3600 Principles of Marketing ................................................. 3 MRKT-3630 Marketing Research ..................................................... 3 MRKT-3650 Buyer Behavior ............................................................ 3 Marketing Elective ............................................................................. 3 Social Science Elective .................................................................... 3 Total .............................................................................................. 30 Fourth year: BUS-4420 Business Ethics and Social Responsibility .................... 2 BUS-4990 Executive Development .................................................. 0 MGMT-4510 Administrative Policy and Strategy ............................. 3 MRKT-4610 Marketing Strategy ....................................................... 3 Marketing Elective ............................................................................. 6 Electives ......................................................................................... 16 Total .............................................................................................. 30