2007-2008 Academic Catalog

School of Humanities Communication Arts 78 Cedarville University 2007-08 Communication Arts EMTC-3370 Documentary Film-Style Prod. II –Sp 2 hours Further study of the framework for non-fiction film-style production. Emphasis is placed on cinematography, interviewing, paper editing, directing, post-production, and distribution unique to documentary programming. Students will take the treatment completed in Documentary Film-style Production I and produce a final program. Prerequisite: EMTC-1110 Introduction to Electronic Media; EMTC-2110 Video Technical Training; EMTC-3360 Documentary Film-style Production I. EMTC-3410 Electronic Media Sales –Fa 3 hours Emphasis on conducting a customer needs analysis and developing sales presentations. Sales executives work with the class to develop technique, copywrite, and presentation skills. Prerequisite: EMTC-3111 Survey Research for Electronic Media or EMTC-3112 Content Research for Electronic Media. (Fee: $45) EMTC-3420 Electronic Media Management –Sp 3 hours This class is designed to acquaint the student with the concerns facing the management of a media company including legal requirements of the FCC, personnel management, implementation of programming, and station acquisition. Prerequisite: EMTC-3111 Survey Research for Electronic Media or EMTC-3112 Content Research for Electronic Media. EMTC-3610 Visual Design for Electronic Media –Sp 3 hours This course applies the theory and principles of visual communication to screen design for interactive media. Emphasis is placed on designing for both NTSC and wide-screen HDTV aspect ratios. Prerequisites: ART-1100 Introduction to Art or COM-3220 Visual Communication; EMTC-1110 Introduction to Electronic Media. (Fee: $35) EMTC-3630 Principles of Computer Animation –Sp 3 hours Application of the principles of traditional cell-based animation to computer animation, as well as the effective use of animation for communication. Prerequisite: EMTC-3065 Proficiency in Maya. (Fee: $35) EMTC-3640 Issues in Mobile Electronic Media –Sp 3 hours Examines a variety of issues associated with portable communication devices such as personal digital assistants and web-capable cell phones. Topics covered include applications of traditional media theories to wireless communication, diffusion, regulation of wireless technology, e-commerce, and industrial and sociological implications of media mobility. Prerequisite: junior or senior standing. (Fee: $35) EMTC-3720 Audio Production Practicum –Fa,Sp 1 hour The practicum is designed to place the student in a variety of professional settings on and off campus, with the purpose of allowing the student to practice audio skills acquired in earlier classes. The course is repeatable for a total of two hours. Prerequisites: EMTC-1110 Introduction to Electronic Media; EMTC-1120 Audio Production. (Fee: $45) EMTC-3731 Video Production Practicum –Fa,Sp 1 hour Production on a video crew in large auditorium production as assigned by the instructor. The course is repeatable for a total of six hours. Prerequisites: EMTC-2110 Video Technical Training; junior or senior status; permission of instructor. (Fee: $25) EMTC-3732 Directing Practicum –Fa,Sp 1 hour Production on a video crew in large auditorium production as assigned by the instructor. The course is repeatable for a total of three hours. Prerequisites: EMTC-2110 Video Technical Training; junior or senior status; permission of instructor. EMTC-3733 Sports Production Practicum –Fa,Sp 1 hour Production on a video crew in sports production as assigned by the instructor. The course is repeatable for a total of six hours. Prerequisites: EMTC-2110 Video Technical Training; junior or senior status; permission of instructor. (Fee: $25) EMTC-3741 Sales and Management Practicum –Fa,Sp 1 hour The practicum is designed to place the student in a variety of professional settings on and off campus, with the purpose of allowing the student to observe and practice sales and management skills acquired in earlier classes. The course is repeatable for a total of three hours. Prerequisites: EMTC- 3410 Electronic Media Sales; EMTC-3420 Electronic Media Management; junior or senior status; permission of the instructor. EMTC-3761 Interactive Media Practicum –Fa,Sp 1 hour The student will develop an interactive medium product, such as a web page or Director-based program, either individually or as a member of a production team under the supervision of a faculty mentor. Repeatable for a total of 2 credit hours. Prerequisites: EMTC-2061, 2062, 3061, 3062 Proficiencies in HTML, Photoshop, Flash, and Director. (Fee: $25) EMTC-3765 Animation Practicum –Fa 1 hour The student will develop an animation project individually or with a team, working under the supervision of a faculty mentor. Repeatable for a total of 2 credit hours. Prerequisites: EMTC-3630 Principles of Computer Animation; permission of faculty mentor. (Fee: $25) EMTC-4110 Electronic Media Law & Regulation –Fa 3 hours A study of the legal protections and requirements placed upon the electronic media. Emphasis is placed upon court decisions that help to define First Amendment freedoms for those in the media, as well as regulations placed upon the electronic media. EMTC-4155 Image and Word in a Visual Culture –Sp 3 hours An inquiry into the tension between image and word in Jewish and Christian thought and the implications for Christians living in a visual culture. Traces this tension through the art of Judaism and the Medieval church, the iconoclastic controversies of early Byzantium and the English Civil Wars, and recent and contemporary religious thinkers. Crosslisted as HON-4155. EMTC-4310 Film-Style Production –Sp 2 hours An advanced production class taught from a film-maker’s perspective, with a direct emphasis on single camera technique and non-linear editing. Prerequisite: EMTC-3310 Advanced Video Production. (Fee: $25) EMTC-4610 Media Convergence –Sp 3 hours Examines the ways in which traditional electronic mass media and interactive media are converging. Students will engage in research to investigate the historical trends toward convergence, models for convergence, and economic, programming, and regulatory implications of converging media.