2009-2010 Undergraduate Academic Catalog

School of Humanities Communication Arts 60 Cedarville University 2009–10 Communication Arts Electronic Media The electronic media major prepares students for careers in a wide range of media – radio, television, non-broadcast audio/ video production, and online and computer-based media. Because of the paraprofessional nature of this program and the balance of practical and theoretical aspects of media work, Cedarville graduates have excelled in careers across all of these media. Through specifically designed courses, students have the opportunity to work in environments in which radio stations are streaming alternate music formats on the web, television is digital and interactive, and the Internet’s broadband capacity provides video on demand. Students receive a broad perspective to prepare them to work in a rapidly changing media environment and will also select a concentration for specialization. Course requirements involve 53 semester hours – 32 semester hours of core courses that provide the student with an overview of these media and develop skills in common with all of them and a 21-hour concentration. The concentrations provide specialized courses in audio production (radio and non-broadcast audio), video production (television and non-broadcast video), management/sales (covering the business side of the field), and interactive media (online and computer-based media). Internships are strongly recommended but are dependent upon availability and placement. Course requirements involve 53 semester hours including: Core Requirements....................................................................32 COM-1000 Introduction to Communication Arts........................ 3 COM-2320 Theories of Mass Media ........................................ 3 EMTC-1110 Introduction to Electronic Media. ........................... 3 EMTC-1120 Audio Production................................................... 3 EMTC-2110 Video Technical Training........................................ 3 EMTC-2130 Writing for Electronic Media.................................. 3 EMTC-3111 Survey Research for Electronic Media. ................. 3 (or EMTC-3112 Content Research for Electronic Media....... 3) EMTC-3150 Electronic Media Ethics. ....................................... 2 EMTC-3151 Christian Approaches to Electronic Media............ 2 EMTC-4110 Electronic Media Law and Regulation................... 3 EMTC-4810 Senior Seminar..................................................... 1 Select one of the following, with approval of faculty...... 3-12 *EMTC-4920 Senior Project...............................................3 EMTC-4930 Electronic Media Internship.......................3-12 Concentration selected from the following.............................21 Audio concentration ............................................................ 21 EMTC-1210 Media Performance........................................3 EMTC-3210 Advanced Audio Production............................3 EMTC-3410 Electronic Media Sales...................................3 EMTC-3720 Audio Production Practicum (1 hour each; 3 hours required).............................................................3 THTR-1410 Introduction to Theatre....................................3 THTR-2410 Fundamentals of Oral Interpretation...............3 THTR-2430 Acting I............................................................3 Interactive media concentration ......................................... 21 ART-1100 Introduction to Art...............................................3 (or COM-3220 Visual Communication.......................... 3) EMTC-2061 Proficiency in HTML.......................................0 EMTC-2062 Proficiency in Photoshop................................0 EMTC-2063 Proficiency in Illustrator..................................0 EMTC-2610 Preproduction Planning..................................3 EMTC-3061 Proficiency in Flash........................................0 EMTC-3062 Proficiency in Director. ...................................0 EMTC-3065 Proficiency in Maya........................................0 EMTC-3410 Electronic Media Sales...................................3 EMTC-3610 Visual Design for Electronic Media.................3 EMTC-3630 Principles of Computer Animation..................3 EMTC-4610 Media Convergence.......................................3 Practica – three hours selected from the following.......3 + EMTC-3761 Interactive Media Practicum................. 1 + EMTC-3765 Animation Practicum............................. 1 Management/Sales concentration....................................... 21 COM-3230 Organizational Communication........................3 COM-4060 Organizational Leadership...............................3 EMTC-3410 Electronic Media Sales...................................3 EMTC-3420 Electronic Media Management.......................3 EMTC-3741 Sales and Management Practicum (1 hour each; 3 hours required).......................................3 MGMT-3500 Principles of Organization and Management.3 MRKT-3600 Principles of Marketing...................................3 Video concentration. ............................................................ 21 COM-3220 Visual Communication.....................................3 EMTC-1210 Media Performance........................................3 EMTC-2610 Preproduction Planning..................................3 EMTC-3310 Advanced Video Production............................3 **Practica – three hours selected from the following....3 + EMTC-3731 Video Production Practicum. ................ 1 + EMTC-3732 Directing Practicum.............................. 1 + EMTC-3733 Sports Production Practicum................ 1 Electives selected from the following.............................6 EMTC-2310 Introduction to Photography................... 2 EMTC-3330 Screenwriting......................................... 2 EMTC-3350 Documentary Film................................. 2 EMTC-3360 Documentary Film-style Production I..... 3 EMTC-3370 Documentary Film-style Production II.... 3 EMTC-3410 Electronic Media Sales.......................... 3 EMTC-4310 Film-Style Production............................. 2 *Capstone Course **Students may add up to 2 additional practica hours. +Repeatable Electronic Media Major Curriculum Summary Proficiency Requirements. ..........................................................0-5 General Education Requirements...........................................52-60 Electronic Media Major Requirements.........................................53 Electives..................................................................................15-23 Total (minimum, not including proficiency)...........................128