2010-2011 Undergraduate Academic Catalog

Page 245 2010–11 Undergraduate Catalog Introduction Admissions Academic Information Academic Departments Course Descriptions Financial Information Appendix Index JOUR-3550 3 hours Advanced Public Relations Writing –Sp Building on the basics of public relations principles and writing, this course provides the opportunity to focus on particular writing techniques employed in specialized public relations contexts. This includes writing for internal publics in the form of reports, proposals, backgrounders, and position papers. In addition, students will learn to write for external publics in print, broadcasting, and online media contexts, developing proficiency in presentational and speech communication, news, feature and advertising copy. Prerequisite: JOUR-3500 Public Relations Principles and Writing. JOUR-3600 Computer-Assisted Reporting –Sp 3 hours This course teaches students the basic skills needed to use a computer to collect and analyze data necessary to write news stories. Students will learn how to gather background information, mine databases, analyze public records, study political and demographic trends with information system mapping, and conduct interviews by e-mail. Prerequisites: JOUR-3310 Advanced Newswriting and Reporting for Broadcasting; JOUR-3320 Advanced Newswriting and Reporting for Print. JOUR-3605 3 hours Writing and Design for Web and Mobile Media –Sp What is happening to the audience for media content and how is that likely to change over the next five years? That is the question that this course seeks to answer. Students will develop a framework for understanding the audience by looking at the intersection of a wide variety of factors that shape the media environment. The students will then project current trends to anticipate where the audience will be in the next five years. Crosslisted with EMTC. JOUR-3650 Networked Audience –Fa 3 hours What is happening to the audience for media content and how is that likely to change over the next five years? That is the question that this course seeks to answer. Students will develop a framework for understanding the audience by looking at the intersection of a wide variety of factors that shape the media environment. The students will then project current trends to anticipate where the audience will be in the next five years. Crosslisted as EMTC. JOUR-3900 Practicum in Journalism –Fa, Sp 1 hour Development of news stories for transmission to print, broadcasting and online media outlets within the University (Cedars, In the Loop, Resound Radio, Cedars Online) either individually or as a member of a team under the supervision of a faculty mentor. The practicum is organized in a news agency format with a rotating editorial board. Prerequisites: JOUR-3310 Advanced Newswriting and Reporting for Broadcasting; JOUR- 3320 Advanced Newswriting and Reporting for Print. JOUR-4350 2 hours Advanced Television News Production –Fa Focuses on the studio production of television news programs, anchoring, and meeting broadcast news deadlines. Provides advanced techniques in reporting and field production, including live news reports and investigative reporting. Prerequisite: JOUR- 3350 Television News Production. JOUR-4420 Feature Writing –Sp 3 hours Students will learn a variety of different forms of hard and soft feature writing styles. These will include personality profiles, trend stories, human interest stories, backgrounders, and in-depth stories. Exercises developing a narrative style of writing will be an important component of this course. Prerequisite: JOUR-3320 Advanced Newswriting and Reporting for Print. JOUR-4500 Public Relation Campaigns –Sp 3 hours Uses case studies to examine the role of public relations in organizational communication campaigns. Incorporates a problem- solving approach that enables students to apply various public relations techniques to real-world situations. Prerequisite: JOUR- 3550 Advanced Public Relations Writing. JOUR-4550 Practicum in Public Relations –Fa, Sp 1 hour Development of public relations campaigns and products, such as brochures, videos, news releases, press kits, and feature stories either individually or as a member of a team under the supervision of a faculty mentor. Prerequisite: JOUR-3550 Advanced Public Relations Writing. JOUR-4600 Magazine Writing –Fa 3 hours This course covers the techniques of writing in-depth articles for mass circulation and specialized magazines. Students will learn the process of writing and submitting feature articles as well as analysis of markets for freelance magazine articles. Students will prepare and submit professional quality manuscripts for publication. Prerequisite: JOUR-3320 Advanced Newswriting and Reporting for Print. JOUR-4610 Photojournalism –Sp 3 hours This course focuses on the techniques and aesthetics of reporting the news as a photojournalist. It emphasizes recognition, development and creation of news photographs and the skills of the photo editor. As part of this course, students will gain experience in shooting, developing, printing, and editing the images for a variety of news media. The course will emphasize how public relations and journalism professionals can use photographs for publication in traditional media, websites, company brochures, and digital slide-show presentations. Prerequisites: COM-3220 Visual Communication; JOUR-3420 Editing and Design. JOUR-4620 Investigative Reporting –Fa 3 hours This course provides students with the tools and techniques to conduct contemporary in-depth reporting. The content is aimed at developing professional excellence in serving the public interest by acting as a watchdog on government, business, education, health, environment, safety, and other institutions. Students will develop strategies for gathering and analyzing information, and developing background and through the written assignments gain competence in the different narration techniques used in in-depth newswriting and reporting. Prerequisites: JOUR-3310 Advanced Newswriting and Reporting for Broadcasting; JOUR-3320 Advanced Newswriting and Reporting for Print. JOUR-4650 3 hours Designing Solutions for New Audiences –Fa Because of the ongoing changes in the communication system, media companies and businesses are in constant reinvention of the ways in which they meet the needs of their audiences by innovations in programming, products and services. In this course students will be presented with a current problem in the use of new and emerging media to connect a client with its audience. Teams will then design a solution to meet the needs of both client and audience. Crosslisted with EMTC. Prerequisite: JOUR/EMTC- 3650 Networked Audience. JOUR-4810 Special Topics in Journalism –Sp 3 hours Available to advanced students who desire in-depth study of special areas of journalism. Topics of current interest in the field of journalism will be offered to cover in-depth areas of specialization. Topics may include photojournalism, sports journalism, international news, news and religion, news media management, magazine, editing, opinion writing, and business and financial reporting. Prequisities: JOUR-3310 Advanced Newswriting and Reporting for Broadcasting; JOUR-3320 Advanced Newswriting and Reporting for Print; or permission of instructor. (odd years) Course Descriptions | JOUR-3550 – JOUR-4810