2011-2012 Undergraduate Academic Catalog

Page 263 2011–12 Undergraduate Catalog Introduction Admissions Academic Information Academic Departments Course Descriptions Financial Information Appendix Index MRKT-3610 Sales/Sales Management Systems –Sp 3 hours Principles employed in the development, administration, and strategy of a sales force. Professional selling from a Christian perspective along with training, managing, compensating, and motivating a sales force. Prerequisites: MGMT-3500 Principles of Organization and Management; MRKT-3600 Principles of Marketing. MRKT-3630 Marketing Research –Sp 3 hours Role of market research in marketing development. Decision making in an atmosphere of uncertainty. Determination of hypotheses. Planning research designs: survey, observational, experimental, and simulation. Execution of survey design: questionnaire construction, sample design, interviewing, tabulation, analysis, interpretation of results, and presentation. Prerequisite: BUS-2120 Statistics II; MRKT-3600 Principles of Marketing. MRKT-3650 Consumer Behavior –Sp 3 hours Introduction to the psychological, sociological, cultural, and economic determinants of consumer behavior. Emphasis on exploration of various concepts and theories for the purpose of building understanding and providing an exposure to a variety of viewpoints. Prerequisite: MRKT-3600 Principles of Marketing. MRKT-3660 Promotion Strategy –Fa 3 hours Advertising as a tool in marketing management. Decision making relative to market analysis. Media selection, budgeting, production and layout, and measurement of effectiveness. Prerequisite: MRKT-3600 Principles of Marketing or permission of instructor. MRKT-3670 Business to Business Marketing –Fa 3 hours A study of the industrial market sector, which includes buying behavior, applied demand analysis, and segmentation techniques. Designed to provide the student with decision-making capabilities for use in the industrial setting. Prerequisite: MRKT-3600 Principles of Marketing. MRKT-3680 Nonprofit Marketing –Sp 3 hours Designed to acquaint the student with skills, abilities, and attitudes necessary to effectively implement marketing practice in nonprofit organizations. Prerequisite: MRKT-3600 Principles of Marketing or permission of instructor. MRKT-3690 Services Marketing –Sp 3 hours Designed to act as an introduction to the field of service- oriented business concerns and their subsequent marketing. MRKT-4610 Marketing Strategy –Sp 3 hours Computer simulation will be used to acquaint the senior marketing student in a realistic fashion to a variety of marketing situations and allow “hands-on” solutions to be implemented and tested. Prerequisites: senior status; twelve hours of marketing including MRKT-3600 Principles of Marketing. MRKT-4620 International Marketing –Fa 3 hours An intensive investigation of the problems, regulations, and challenges facing US manufacturers seeking to expand their markets to countries abroad. Prerequisite: MRKT-3600 Principles of Marketing. Mathematics Education (MTED) MTED-3110 Clinical Teaching in Mathematics –Fa, Sp 1 hour Students are assigned to assist a college instructor in classroom and laboratory teaching, evaluation, and related responsibilities. The student must complete 40 clock hours of clinical involvement in each teaching field for which licensure is desired. Prerequisite: completion of Introduction to Education Block. MTED-3120 Teaching Mathematics –Fa 3 hours Designed to introduce prospective secondary school mathematics teachers to the curriculum, materials, and methods of classroom teaching. Prerequisite: admission to the Teacher Education Program. N Nursing (NSG) NSG-1000 Member of Nursing Profession –Fa, Sp, Su 2 hours An introduction to and application of professional nursing roles within the U.S. and global health care systems. Includes discussion of ways of thinking, professional ethics, Christian values, and factors that motivate and influence Christian nurses. As members of the profession, students are introduced to the use of information management skills, concepts of care, and the culture of the profession from a Biblical and Christian framework. (Fee: $100) NSG-1050 Health Promotion and Wellness –Sp 4 hours Theories of health and wellness are explored as foundational concepts of the professional nursing role. Students are introduced to the principles of nutrition, culture and diversity, development across the lifespan, and multi-dimensional nursing care. The development of a biblical worldview related to health and wholeness is emphasized. Prerequisite: NSG-1000 Member of Nursing Profession or by permission of instructor. (Fee: $100) NSG-2000 Nursing Roles in Disease Prevention –Fa 4 hours Principles of disease prevention are explored as foundational concepts of the professional nursing role, emphasizing safety, communication, hygiene, physical activity, rest, and infection control. Focuses on the development of systematic approaches to individual health and physical assessment, and documentation of findings using appropriate terminology. Prerequisite: GBIO-2010 Human Anatomy and Physiology or by permission of instructor. (Fee: $200) NSG-2050 Nursing Roles in Disease Management –Sp 4 hours An introduction to the concept of disease management as it is used to provide nursing care to patients across the lifespan. Focus is on the use of a broad range of psychomotor skills required to intervene on behalf of clients with basic imbalances in health. Students begin to develop the professional role of provider of care within the contexts of disease, ethics, diversity, evidence, personal values and critical thinking. Prerequisite: BIO-2210 Microbiology; CHEM-1000 Principles of Chemistry; GBIO-2020 Anatomy, Physiology, and Pathophysiology; NSG-2000 Nursing Roles in Disease Prevention; or by permission of instructor. (Fee: $200) NSG-2060 Clinical Immersion –Su 3 hours This course provides opportunities for the nursing student to apply knowledge and skills to actual client care in clinical settings under the supervision of nursing faculty. Students will gain confidence in their roles as providers of nursing care and as members of the nursing profession. Prerequisite: GBIO- 2020 Human Anatomy, Physiology, & Pathophysiology; NSG- 2050 Nursing Roles in Disease Management; NSG-3110 Pharmacology; and acceptance to progress to junior year clinical courses. NSG-2200 Cross-Cultural Interactions –Fa, Sp 1 hour Cross-cultural interactions are planned and purposeful experiences designed to gain information and understanding of missions and/or cross-cultural nursing. Prerequisite: permission of instructor. NSG-3000 Care of I ll Adults –Fa, Sp 6 hours Focus is on common physiological imbalances of adults and nursing care required to restore or promote health balances across the five dimensions. Critical thinking, assessment, and communication skills consistent with biblical principles will be utilized to manage information and provide culturally appropriate care. Students will demonstrate competency in technical skills and the professional nursing role within the clinical setting. Prerequisite: Junior nursing major status. (Fee: $200) Course Descriptions | MRKT-3610 – NSG-3000