2011-2012 Undergraduate Academic Catalog

Page 63 2011–12 Undergraduate Catalog Department of Business Administration | College of Professions Introduction Admissions Academic Information Academic Departments Course Descriptions Financial Information Appendix Index Marketing The marketing major falls under the Bachelor of Arts degree and prepares students for career opportunities in advertising, marketing management, marketing research, and sales with retailers, manufacturers, financial institutions, and nonprofit organizations. Course requirements involve 62 semester hours including: Business Administration Core..................................................44 ACCT-2110 Principles of Accounting I....................................... 3 ACCT-2120 Principles of Accounting II...................................... 3 BUS-1000 The Business Profession. ........................................ 2 BUS-1040 The DBA Experience............................................... 0 BUS-2110 Statistics I ................................................................ 2 BUS-2120 Statistics II............................................................... 2 BUS-2180 Business Law. ......................................................... 3 BUS-3150 Operations Analysis................................................. 2 BUS-3910 International Business............................................. 3 BUS-4420 Business Ethics and Social Responsibility.............. 2 ECON-2330 Microeconomics. .................................................. 3 ECON-2340 Macroeconomics.................................................. 3 FIN-3710 Principles of Finance................................................. 3 MGMT-3500 Principles of Organization and Management........ 3 *MGMT-4510 Administrative Policy and Strategy...................... 3 MIS-1500 Information Technology for Business........................ 2 MIS-1510 Software Tools for Business...................................... 2 MRKT-3600 Principles of Marketing.......................................... 3 Marketing....................................................................................18 MRKT-3630 Marketing Research ............................................. 3 MRKT-3650 Consumer Behavior. ............................................. 3 MRKT-4610 Marketing Strategy ............................................... 3 Marketing electives selected from......................................... 9 MRKT-3610 Sales/Sales Management Systems................3 MRKT-3660 Promotion Strategy.........................................3 MRKT-3670 Business to Business Marketing.....................3 MRKT-3680 Nonprofit Marketing........................................3 MRKT-3690 Services Marketing.........................................3 MRKT-4620 International Marketing...................................3 *Capstone Course Required Cognate........................................................................3 GMTH-1020 College Algebra.................................................... 3 (Satisfies mathematics for general education requirements.) Marketing Major Curriculum Summary Proficiency Requirements. .........................................................0–5 General Education Requirements..........................................49–57 Marketing Major Requirements....................................................62 Required Cognate..........................................................................3 Electives................................................................................... 6–14 Total (minimum, not including proficiency)........................... 128 A complete description of the general education requirements is found on page 26. Suggested Four-Year Curriculum for a Major in Marketing First year: BEGE-1710 Christian Life and Thought.............................................3 BEGE-1720 Spiritual Formation.........................................................3 BUS-1000 The Business Profession..................................................2 BUS-1040 The DBA Experience (both semesters)............................0 COM-1100 Fundamentals of Speech.................................................3 ENG-1400 Composition.....................................................................3 GMTH-1020 College Algebra.............................................................3 GSS-1100 Politics and American Culture...........................................3 HUM-1400 Introduction to the Humanities.........................................3 MIS-1500 Information Technology for Business.................................2 MIS-1510 Software Tools for Business...............................................2 History Elective..................................................................................3 Physical Science Elective...............................................................3.5 Total.............................................................................................. 33.5 Second year: ACCT-2110 Principles of Accounting I. ...............................................3 ACCT-2120 Principles of Accounting II...............................................3 BEGE-2730 Old Testament Literature................................................3 BEGE-2740 New Testament Literature...............................................3 BUS-1040 The DBA Experience (both semesters)............................0 BUS-2110 Statistics I..........................................................................2 BUS-2120 Statistics II........................................................................2 BUS-2180 Business Law...................................................................3 ECON-2330 Microeconomics. ...........................................................3 ECON-2340 Macroeconomics...........................................................3 PEF-1990 Physical Activity and the Christian Life..............................1 Biological Science Elective.............................................................3.5 Literature Elective..............................................................................3 Total.............................................................................................. 32.5 Third year: BEGE-3750 Christian Worldview Development.................................2 BEGE-3760 Christian Worldview Integration......................................2 BUS-1040 The DBA Experience (both semesters)............................0 BUS-3150 Operations Analysis..........................................................2 BUS-3910 International Business......................................................3 FIN-3710 Principles of Finance..........................................................3 MGMT-3500 Principles of Management.............................................3 MRKT-3600 Principles of Marketing...................................................3 MRKT-3630 Marketing Research.......................................................3 MRKT-3650 Consumer Behavior.......................................................3 Marketing Elective..............................................................................3 Social Science Elective......................................................................3 Total................................................................................................. 30 Fourth year: BUS-1040 The DBA Experience (both semesters)............................0 BUS-4420 Business Ethics and Social Responsibility.......................2 MGMT-4510 Administrative Policy and Strategy.................................3 MRKT-4610 Marketing Strategy.........................................................3 Marketing Elective..............................................................................6 Humanities Elective. ..........................................................................3 Physical Education Elective...............................................................1 Electives........................................................................................... 14 Total................................................................................................. 32