2012-2013 Undergraduate Academic Catalog

Page 130 2012–13 Undergraduate Catalog Introduction Admissions Academic Information Academic Departments Course Descriptions Financial Information Appendix Index Department of Media and Applied Communications | College of Professions Applied Communication The applied communication major provides students with a solid foundation to meet the diverse requirements of communication professionals in a wide variety of contexts. This major prepares students for careers in public relations, personnel management, consultation programs, media communications, and corporate executive training. Because excellent communication skills are important in many professions, this major has also been chosen by those pursuing careers in marketing/sales and politics. It also serves as excellent preparation for those planning additional graduate professional training such as law, theology, and business. Course requirements involve 48 semester hours, including 25 semester hours in the core requirements and 23 semester hours in the selected concentration. Course requirements involve 48 semester hours including: Applied Communication requirements....................................25 COM-1150 Communication Seminar......................................... 1 COM-2050 Communication Theory.......................................... 3 (or COM-2320 Theories of Mass Media........................... 3) COM-2200 Communication in Applied Contexts....................... 3 (or COM-3120 Argumentation. ......................................... 3) COM-2220 Quantitative Research............................................ 3 (or COM-2225 Qualitative Research................................ 3) COM-2330 Writing for Communication Professions.................. 3 COM-3240 Interpersonal Communication................................. 2 COM-3840 Media Analysis........................................................ 3 (or EMTC-3611 Web Analytics.......................................... 3) COM-4850 Senior Seminar....................................................... 1 EMTC/JOUR-3650 Networked Audience.................................. 3 EMTC-4155 Image and Word in a Visual Culture...................... 3 (or COM-3710 Narrative and Cultural Literacy................. 3) Concentration selected from the following.............................23 Organizational Communication concentration.................. 23 COM-3230 Organizational Communication........................3 COM-3250 Interviewing......................................................3 COM-3260 Organizational Negotiation...............................3 COM-3330 Organizational Training. ...................................2 COM-4060 Organizational Leadership...............................3 COM-4950 Applied Capstone.............................................3 MGMT-3500 Principles of Organization and Management.3 MGMT-3530 Human Resources Management...................3 (or COM-3350 Event Planning...................................... 3) (or COM-3550 Advocacy Communication..................... 3) Public Communication concentration. ............................... 23 COM-2000 Persuasive Theory...........................................3 COM-3100 Advanced Public Speaking...............................3 COM-4110 History of Public Address..................................3 COM-4120 Contemporary Rhetoric....................................3 COM-4610 Communication Ethics.....................................2 COM-4950 Applied Capstone.............................................3 Electives.............................................................................6 Strategic Communication Concentration........................... 23 COM-2520 Virtual Communication.....................................3 COM-3350 Event Planning.................................................3 (or COM-3550 Advocacy Communication..................... 3) COM-4060 Organizational Leadership...............................3 COM-4610 Communication Ethics.....................................2 COM-4950 Applied Capstone.............................................3 * Strategic Communication electives. ..................................9 *Stragegic Communication Electives are chosen by the student to meet his or her specific life goals and must be approved by the department chair and the student’s advisor. The electives may be from department approved specialization templates or developed in consultation with the student’s advisor. The electives may be from department approved specialization templates or developed in consultation with the student’s advisor to meet particular goals. Additionally, the student must justify the exclusion of communication courses that appear to meet the life goal plan. No 1000-level courses may apply. Applied Communication Major Curriculum Summary Proficiency Requirements. .........................................................0–5 General Education Requirements...........................................52-60 Applied Communication Major Requirements..............................48 Electives..................................................................................20-28 Total (minimum, not including proficiency)........................... 128 A complete description of the general education requirements is found on page 26. Suggested Four-Year Curriculum for a Major in Applied Communication First year: BEGE-1710 Christian Life and Thought.............................................3 BEGE-1720 Spiritual Formation.........................................................3 COM-1150 Communication Seminar..................................................1 COM-1100 Fundamentals of Speech.................................................3 ENG-1400 Composition.....................................................................3 GSS-1100 Politics and American Culture...........................................3 HUM-1400 Introduction to the Humanities.........................................3 PEF-1990 Physical Activity and the Christian Life..............................2 Biological Science Elective.............................................................3.5 History Elective..................................................................................3 Literature Elective..............................................................................3 Total.............................................................................................. 30.5 Second year: BEGE-2730 Old Testament Literature................................................3 BEGE-2740 New Testament Literature...............................................3 COM-2050 Communication Theory...................................................3 (or COM-2320 Theories of Mass Media........................................3) COM-2200 Communication in Applied Contexts................................3 (or COM-3120 Argumentation.......................................................3) COM-2220 Quantitative Research.....................................................3 (or COM-2225 Qualitative Research.............................................3) COM-2330 Writing for Communication Professions...........................3 Physical Science Elective...............................................................3.5 Quantitative Elective..........................................................................3 Social Science/Global Awareness Elective........................................3 Applied Communication Concentration..............................................6 Total.............................................................................................. 33.5 Third year: BEGE-3750 Christian Worldview Development.................................2 BEGE-3760 Christian Worldview Integration......................................2 COM-3240 Interpersonal Communication..........................................2 COM-3840 Media Analysis.................................................................3 (or EMTC-3611 Web Analytics......................................................3) EMTC-4155 Image and Word in a Visual Culture...............................3 (or COM-3710 Narrative and Cultural Literacy..............................3) Applied Communication Concentration............................................ 11 Electives.............................................................................................9 Total................................................................................................. 32 Fourth year: COM-4850 Senior Seminar................................................................1 EMTC/JOUR-3650 Networked Audience...........................................3 Humanities Elective. ..........................................................................3 Applied Communication Concentration..............................................6 Electives........................................................................................... 19 Total................................................................................................. 32