2014-2015 Undergraduate Academic Catalog

BRDM-3410 Broadcasting and Media Sales –Fa 3 hours The course focuses on developing an understanding of the theory and practice of the sale of advertising for a variety of electronic media. Students will study and apply client and product research, advertising strategies, sales technique, and presentational methods. Sales executives work with the class to develop the knowledge and skills described above and to help them select and work with a media client to develop an advertising campaign. Prerequisite: BRDM-3111 Survey Research for Electronic Media. BRDM-3420 3 hours Broadcasting and Digital Media Management –Sp This course is designed to acquaint the student with the concerns facing the management of a media company including legal requirements of the FCC, personnel management, implementation of programming, and station acquisition. Prerequisite: BRDM-3111 Survey Research for Electronic Media. (Fee:$45) BRDM-3605 3 hours Writing and Design for Web and Mobile Media –Sp The purpose of the course is to introduce students to the special design and writing necessary for emerging new media, including the web, mobile media and social networking sites and services. Crosslisted with JOUR. BRDM-3611 Web Analytics –Fa 3 hours The study of methods for gathering and interpreting Web tracking and usage data. The approach taken is a consumer- centric strategic analysis called Key Insights Analysis which has as its goal delivery of actionable insights and matrices for website developers. BRDM-3620 Digital Compression and Streaming –Fa 3 hours The course deals with the preparation and delivery of digital media files. Topics include digital media file formats, methods for compression of audio and video files and methods of streaming digital media files over the Internet via Web sites. Prerequisite: BRDM-1120 Audio Technical Training; BRDM 2110 Video Technical Training. (Fee: $45) BRDM-3630 Principles of Computer Animation –Sp 3 hours Application of the principles of traditional cell-based animation to computer animation, as well as the effective use of animation for communication. BRDM-3650 Networked Audience –Fa 3 hours Students will develop a framework for understanding the audience by looking at the intersection of a wide variety of factors that shape the media environment. The students will then project current trends to anticipate where the audience will be in the next five years. Crosslisted with JOUR. Prerequisite: Junior or senior status. (Fee: $10) BRDM-3720 Audio Production Practicum –Fa, Sp 1 hour The practicum is designed to place the student in a variety of professional settings on and off campus, with the purpose of allowing the student to practice audio skills acquired in earlier courses. The course is repeatable for a total of two hours. Prerequisites: BRDM-1110 Introduction to Broadcasting and Digital Media; BRDM-1120 Audio Technical Training. (Fee: $45) BRDM-3731 Video Production Practicum –Fa, Sp 1 hour Production on a video crew in large auditorium production as assigned by the instructor. The course is repeatable for a total of six hours. Prerequisites: BRDM-2110 Video Technical Training; junior or senior status; permission of instructor. (Fee: $45) BRDM-3733 Sports Production Practicum –Fa, Sp 1 hour Production on a video crew in sports production as assigned by the instructor. The course is repeatable for a total of six hours. Prerequisites: BRDM-2110 Video Technical Training; junior or senior status; permission of instructor. (Fee: $45) BRDM-3734 Film Practicum –Fa, Sp 1 hours Production on a digital film crew as assigned by the instructor. BRDM-3741 Sales and Management Practicum –Fa, Sp 1 hour The practicum is designed to place the student in a variety of professional settings on and off campus, with the purpose of allowing the student to observe and practice sales and management skills acquired in earlier courses. The course is repeatable for a total of three hours. Prerequisites: BRDM- 3410 Electronic Media Sales; BRDM-3420 Electronic Media Management; junior or senior status; permission of the instructor. BRDM-3761 Interactive Media Practicum –Fa, Sp 1 hour The student will develop an interactive medium product, such as a webpage or as a member of a production team under the supervision of a faculty mentor. Repeatable for a total of 2 credit hours. Prerequisite: BRDM/JOUR-3605 Writing and Design for Web and Mobile Media. (Fee: $45) BRDM-3765 Animation Practicum –Fa 1 hour The student will develop an animation project individually or with a team, working under the supervision of a faculty mentor. Repeatable for a total of 2 credit hours. Prerequisites: BRDM-3630 Principles of Computer Animation; permission of faculty mentor. (Fee: $25) BRDM-4110 Electronic Media Law and Regulation –Fa 3 hours A study of the legal protections and requirements placed upon the electronic media. Emphasis is placed upon court decisions that help to define First Amendment freedoms for those in the media, as well as regulations placed upon the electronic media. BRDM-4155 Image and Word in a Visual Culture –Sp 3 hours An inquiry into the tension between image and word in Jewish and Christian thought and the implications for Christians living in a visual culture. Traces this tension through the art of Judaism and the Medieval church, the iconoclastic controversies of early Byzantium and the English Civil Wars, and recent and contemporary religious thinkers. Crosslisted as HON-4155. BRDM-4310 3 hours Advanced Cinematography and Lighting –Sp Taught from the director’s perspective, each student will lean advanced digital film production techniques including camera movement, lighting techniques, and non-linear editing advanced use of effects and color correction. Prerequisite: BRDM-2110 Video Technical Training. (Fee: $45) BRDM-4410 Media Marketing and Promotions –Fa 3 hours This course will explore issues involved in managing a firm’s promotional operations, including advertising, sales promotion, personal selling, public relations, institutional promotion, and publicity. Promotional strategy, objective setting, communication models and listener/viewer response, competitive positioning, legal issues, media strategy, planning and design, and measurement of promotion effectiveness are also studied. Prerequisites: BRDM-1110 Introduction to Broadcasting and Digital Media, and BRDM-3420 Electronic Media Management BRDM-4650 3 hours Designing Solutions for New Audiences –Fa Because of the ongoing changes in the communication system, media companies and businesses are in constant reinvention of the ways in which they meet the needs of their audiences by innovations in programming, products and services. In this course students will be presented with a current problem in the use of new and emerging media to connect a client with its audience. Teams will then design a solution to meet the needs of both client and audience. Crosslisted with JOUR. Prerequisite: BRDM/JOUR- 3650 Networked Audience. BRDM-4700 Special Topics in Electronic Media –Fa, Sp 3 hours Available to advanced students who desire intense study in special areas of electronic media. Prerequisites: junior or senior status as an broadcasting and digital media major; permission of the faculty mentor. Course Descriptions | CHEM-3510 – CHMU-3640 Page 206 2014–15 Undergraduate Academic Catalog Course Descriptions BRDM-3410 – BRDM-4700