2014-2015 Undergraduate Academic Catalog

ITM-4900 IT Strategy –Sp 3 hours This course explores the issues and approaches in managing the information technology function in organizations and how the IT function integrates, supports, and enables various types of organizational capabilities. The course is focused on developing an intellectual framework that will allow leaders of organizations to critically assess existing IT infrastructures and emerging technologies as well as how these enabling technologies might affect organizational strategy. Critical analysis of the alignment between IT and organizational strategies in discussed. Open only to seniors in information technology management. Capstone course. Prerequisites: Open only to seniors in ITM who have completed all 1000-3000 level business courses. J Journalism (JOUR) JOUR-1000 Introduction to Media Writing –Sp 3 hours This intensive writing course prepares students to write news copy for a variety of media. Students learn basic journalistic practices and writing formats. Priority given to majors. JOUR-1610 Digital Media Production –Fa 3 hours An introduction to “industry standard” tools used in the production of digital audio, video, interactive interfaces, motion graphics, and animation. Topics will include factors to be considered in the creation of digital media optimized for online and mobile delivery. Crosslisted with BRDM, JOUR. JOUR-2000 Introduction to Reporting –Fa, Sp 3 hours This course is designed to develop and enhance the primary journalistic skills presented in JOUR-1000. The objective for this course is to provide opportunity for students to polish their writing skills. Each student will have the opportunity to expand their abilities as a writer, to write more sophisticated stories, and to receive greater feedback on their reporting style and content. Prerequisites: JOUR-1000 Introduction to Media Writing. JOUR-2500 Introduction to Public Relations –Sp 3 hours This course acquaints students with the foundations of public relations as a profession. The course includes discussion of key individuals and events in its development. It provides an overview of the theoretical aspects of public relations practices and techniques. The media relationship of public relations practitioners to the mass media is examined. Codes of ethics for practitioners are also explored. Prerequisites: JOUR-2000 Introduction to Reporting, or by permission of instructor. JOUR-3100 Media Law –Sp 3 hours Examines the rights and responsibilities of journalists in American society. It explores and applies federal and state laws and regulations associated with the media. Topic areas will include the journalist and the first amendment, access to government information, libel, and privacy. Special attention will be given to legal issues related to new media. Prerequisite: junior or senior status. JOUR-3150 Media Ethics –Fa 2 hours This course examines the rights and responsibilities of the journalist in American society. It examines and applies federal and state laws and regulations associated with the media. Topic areas will include the journalist and the first amendment, access to government information, libel, and privacy. Special attention will be given to legal issues related to new media. Crosslisted with BRDM-3150. Prerequisite: junior or senior status. JOUR-3310 3 hours Advanced Newswriting and Reporting for Broadcasting –Fa, Sp Building on basics of newswriting, this course provides the opportunity to focus on reporting and writing techniques unique for broadcast media. Includes advanced skills in the organization and presentation of news stories. It provides in-depth broadcasting techniques in reporting and interviewing, as well as the use of computer-assisted reporting. Prerequisite: JOUR-2000 Introduction to Reporting. JOUR-3320 3 hours Advanced Newswriting and Reporting for Print –Fa This course will provide students with the opportunity to develop in-depth newswriting skills for print media. Changing concepts of news will be discussed and appropriate writing methods for traditional and new media outlets will be presented. The student will apply reporting principles to a variety of news contexts including accidents, crime and the courts, sports, business, and local government. The techniques of computer-assisted journalism will also be presented and applied. The ethics of sound reporting will be an important instructional component of the course. The challenges of sound reporting after 9/11 will be discussed. Prerequisite: JOUR-2000 Introduction to Reporting. JOUR-3350 Television News Production –Fa 3 hours This course provides the basis for broadcast journalism students to understand the components of studio production of television news programs. Instruction focuses on the process and elements needed to produce a televised newscast. Prerequisite: JOUR-3310 Advanced Newswriting and Reporting for Broadcasting; JOUR-3320 Advanced Newswriting and Reporting for Print JOUR-3420 Editing and Design –Sp 3 hours This course will teach students the methods to edit news stories for publication. In this course, students will learn the role of the editor in the news process and the editorial skills to prepare news stories for publication. The course will also cover the development of appropriate headlines and methods of designing story layout in ways that are clear and appealing to a target audience. Students will be taught to bring both a detailed and holistic approach to the development of the news story for printed media. Current developments in the field of editing and design will be applied to contemporary news events to facilitate application of the principles of the course. Prerequisites: JOUR-3310 Advanced Newswriting and Reporting for Broadcasting; JOUR-3320 Advanced Newswriting and Reporting for Print. JOUR-3500 3 hours Public Relations Principles and Writing –Fa This course provides instruction in effective public relations communication both within organizations and to various media outlets. Students develop problem-solving approaches to PR challenges and apply appropriate written, visual, and spoken messages to audiences using different media of communication. Prerequisite: JOUR-2500 Introduction to Public Relations. JOUR-3550 3 hours Advanced Public Relations Writing –Sp Building on the basics of public relations principles and writing, this course provides the opportunity to focus on particular writing techniques employed in specialized public relations contexts. This includes writing for internal publics in the form of reports, proposals, backgrounders, and position papers. In addition, students will learn to write for external publics in print, broadcasting, and online media contexts, developing proficiency in presentational and speech communication, news, feature and advertising copy. Prerequisite: JOUR-3500 Public Relations Principles and Writing. Course Descriptions | JOUR-3420 – JOUR-4620 Page 246 2014–15 Undergraduate Academic Catalog Course Descriptions ITM-4900 – JOUR-3550