2014-2015 Undergraduate Academic Catalog

MIL-2000 Leadership Lab II 0 hours Applied Army ROTC training. Taken concurrently with 2000-level MIL courses. MIL-2010,2020 Military Science II 2 hours/sem Course of study includes emergency first-aid procedures, field survival practices, physical fitness, orienteering, and small-unit leadership training. Explores the various career management fields within the Army. Students will begin to receive leadership assignments and responsibility within the cadet battalion. Introduction to advanced course of study. MIL-3000 Leadership Lab Ill 0 hours Applied Army ROTC training. Taken concurrently with 3000-level MIL courses. MIL-3010,3020 Military Science Ill 3 hours/sem The junior year of military science is completely dedicated to developing leadership skills and preparing students for the six- week Advanced Camp in the summer of the junior year. Subjects covered are drill, leadership, marksmanship training, squad and team tactics with leadership exercises and advanced navigation training on day and night courses. Students learn to inspect soldiers’ equipment, draft and issue orders, and plan and conduct training as a small-unit leader. Prerequisite: approval of professor of military science. MIL-4000 Leadership Lab IV 0 hours Applied Army ROTC training. Taken concurrently with 4000-level MIL courses. MIL-4010,4020 Military Science IV 3 hours/sem The senior year of military science provides senior cadets with advanced managerial leadership skills. Army staff procedures and functions are taught. These staff skills are put into practice through the assignment of seniors to major leadership positions within the cadet battalion. Seniors learn to command, lead, manage, plan, and supervise as they prepare for commissioning as officers in the United States Army. Senior students will receive instruction on military professionalism and ethics. Prerequisite: approval of professor of military science. Marketing (MRKT) MRKT-3600 Principles of Marketing –Fa, Sp 3 hours This course examines the marketing processes of businesses and other types of organizations from an analytical perspective. Special attention is placed on the marketing environment and the needs and behaviors of market segments as key drivers of marketing planning for positioning, product, pricing, distribution, and communication strategies and tactics. Prerequisite: junior status or permission of instructor. MRKT-3610 Sales/Sales Management Systems –Sp 3 hours Principles employed in the development, administration, and strategy of a sales force. Professional selling from a Christian perspective along with training, managing, compensating, and motivating a sales force. Prerequisites: MGMT-3500 Principles of Organization and Management; MRKT-3600 Principles of Marketing. MRKT-3630 Marketing Research –Sp 3 hours This course examines marketing research methods to understand how they generate different types of information relevant to the identification and solution of problems in marketing. Students will complete a research project that will teach them how to formulate marketing problems, design relevant studies, collect and analyze data, draw appropriate conclusions, and make recommendations that lead to sound marketing actions. Prerequisite: BUS-2150 Statistics for Business; MRKT-3600 Principles of Marketing. MGMT-4520 Supply Chain Management –Fa 3 hours Introduces students to key concepts in supply chain design, planning, and operations. Typical content includes the supply chain strategic environment, designing appropriate networks, forecasting demand and supply, planning and managing inventories, sourcing and transporting products, supply chain coordination, and the impact of technology on supply chain management. Course methodology emphasizes application of concepts through case study, plant tours, and presentations. Prerequisites: BUS-2150 Statistics for Business; MGMT-3520 Production and Operations Management. (Fee: $50) MGMT-4530 Industrial Relations Management –Sp 3 hours The interplay between market forces and institutional rules that determine the employment relationship. Labor history, the effects of changing public policies, trade unions, and collective bargaining are viewed from various international perspectives. P rerequisites: MGMT-3500 Principles of Organization and Management. MGMT-4540 Service Operations Management –Sp 3 hours An introduction to the concepts, methodologies, and applications in service operations. Designed to develop problem- solving and decision-making skills to apply in service firms. Students will also learn to develop “lean” thinking necessary to create value for customers in the service sectors. Prerequisites ACCT-2120 Principles of Accounting II, BUS-2150 Statistics for Business, MGMT-3500 Principles of Organization and Management. (Fee: $25) (odd years) MGMT-4550 Applied Leadership –Fa, Sp 3 hours This is an advanced course about managing people and organizations in the 21st century. It is intended for seniors who will soon face the challenge of leadership and influence in the workplace, in business and other disciplines. This course will integrate and apply what students need to meet the leadership challenge. Prerequisite: MGMT-3550 Organizational Behavior or permission of instructor. MGMT-4560 3 hours Organizational Change and Development –Fa This course focuses on the theories, concepts, processes, and tools of leading successful organizational change, as changes involve sensitivity to issues that arise at the individual, interpersonal, and institutional levels as well as building the organization’s capacity to both adapt to change and generate innovation. Prerequisite: MGMT-3500 Principles of Organization and Management or permission of instructor. MGMT-4570 Total Quality Management –Sp 3 hours This course expands on critical topics in the field of operations management, including the operations management strategy and tools and contemporary topics such as “Lean” techniques, value- stream mapping, and Fundamentals of Six Sigma. Prerequisite: MGMT-3520 Production and Operations Management or permission of instructor. (Fee: $50) Army ROTC (MIL) MIL-1000 Leadership Lab I 0 hours Applied Army ROTC training. Taken concurrently with 1000-level MIL courses. MIL-1010,1020 Military Science I 2 hours/sem Introduction to the history, role, and organization of the Army and ROTC, as well as the U.S. Army Reserve and U.S. Army National Guard, and the available career options. Introduces officership, military customs and traditions, map reading, land navigation, field training, first-aid procedures, and physical fitness training. Familiarize with rank structure, drill and ceremony, military courtesies, weapons, marksmanship, and communications equipment. Discuss styles and fundamentals of leadership and develop leadership skills. Course Descriptions | MRKT-3630 – NSG-2050 Page 255 2014–15 Undergraduate Academic Catalog Course Descriptions MGMT-4520 – MRKT-3630