2014-2015 Undergraduate Academic Catalog

MRKT-3650 Consumer Behavior –Sp 3 hours This course examines behavioral concepts and theories from psychology, sociology, anthropology, and economics. Primary focus is on identifying and/or creating consumer behavior models that inform marketing research and produce insights that guide appropriate marketing decision making and strategy development. Prerequisite: MRKT-3600 Principles of Marketing. MRKT-3660 Integrated Marketing Communications –Fa 3 hours This course represents the various ways in which an organization “voices” appropriate messages in response to the needs of the market. This course prepares students to create, implement, and assess effective communication strategies that coordinate traditional communication tools (advertising, sales, public relations, publicity, sales promotion, packaging) with more contemporary tools (electronic and social media) to accomplish specific communications and marketing objectives. Prerequisite: MRKT-3600 Principles of Marketing. MRKT-3670 Business-to-Business Marketing –Fa 3 hours Business-to-Business Marketing represents a much larger sector of economy and a greater number of jobs than consumer marketing. This course prepares students to effectively manage the unique strategic challenges of marketing goods and services to businesses, governments, and institutions. Prerequisite: MRKT- 3600 Principles of Marketing. MRKT-3680 Nonprofit Marketing –Sp 3 hours Designed to acquaint the student with skills, abilities, and attitudes necessary to effectively implement marketing practice in nonprofit organizations. Prerequisite: MRKT-3600 Principles of Marketing or permission of instructor. MRKT-3690 Services Marketing –Sp 3 hours The vast majority of the global economy is based on service organizations that perform tasks on behalf of their customers. As compared to physical goods, services are uniquely challenging to market because the product 1) is largely intangible, 2) varies more in quality, 3) often involves customers in the production process, and 4) cannot be inventoried for future sale. This class is designed to help students prepare to meet those challenges in the marketplace. Prerequisites: MRKT-3600 Principles of Marketing MRKT-4610 Marketing Strategy –Sp 3 hours This is the culminating course for marketing majors. Its purpose is to build on what has been learned in prior marketing and business course work in order to form a comprehensive and integrated perspective of strategic marketing management. Students will apply their knowledge in broad-based contexts in order to deepen their ability to develop cohesive and effective strategic and tactical marketing plans. Must be taken at Cedarville University; transfer or transient credit for this course will generally not be accepted. Prerequisites: senior status; twelve hours of marketing including MRKT-3600 Principles of Marketing, MRKT3630 Marketing Research, and MRKT-3650 Consumer Behavior. MRKT-4620 International Marketing –Fa 3 hours The challenges of discovering and pursuing opportunities for effectively marketing goods and/or services globally are immense. This course involves an intensive investigation of the environmental factors (economic, financial, cultural, political and legal) that must be thoroughly understood and factored into the development of global marketing strategies. Prerequisite: MRKT- 3600 Principles of Marketing. Mathematics Education (MTED) MTED-3110 Clinical Teaching in Mathematics –Fa, Sp 1 hour Students are assigned to assist a college instructor in classroom and laboratory teaching, evaluation, and related responsibilities. The student must complete 40 clock hours of clinical involvement in each teaching field for which licensure is desired. Prerequisite: completion of Introduction to Education Block. MTED-3120 Teaching Mathematics –Fa 3 hours Designed to introduce prospective secondary school mathematics teachers to the curriculum, materials, and methods of classroom teaching. Prerequisite: admission to the Teacher Education Program. N Nursing (NSG) NSG-1000 Member of Nursing Profession –Fa, Sp, Su 2 hours An introduction to and application of professional nursing roles within the U.S. and global health care systems. Includes discussion of ways of thinking, professional ethics, Christian values, and factors that motivate and influence Christian nurses. As members of the profession, students are introduced to the use of information management skills, concepts of care, and the culture of the profession from a biblical and Christian framework. (Fee: $200) NSG-1050 Health Promotion and Wellness –Sp 4 hours Theories of health and wellness are explored as foundational concepts of the professional nursing role. Students are introduced to the principles of nutrition, culture and diversity, development across the lifespan, and multi-dimensional nursing care. The development of a biblical worldview related to health and wholeness is emphasized. Prerequisite: NSG-1000 Member of Nursing Profession or by permission of instructor. (Fee: $100) NSG-2000 Nursing Roles in Disease Prevention –Fa 4 hours Principles of disease prevention are explored as foundational concepts of the professional nursing role, emphasizing safety, communication, hygiene, physical activity, rest, and infection control. Focuses on the development of systematic approaches to individual health and physical assessment, and documentation of findings using appropriate terminology. Prerequisite: GBIO-2010 Human Anatomy and Physiology or by permission of instructor. (Fee: $250) NSG-2050 Nursing Roles in Disease Management –Sp 4 hours An introduction to the concepts of pathophysiology and disease management as it is used to provide nursing care to patients across the lifespan. Focus is on the use of a broad range of psychomotor skills required to intervene on behalf of clients with pathophysiologic imbalances in health. Students begin to develop the professional role of provider of care within the contexts of disease, ethics, diversity, evidence, personal values, and critical thinking. Prerequisite: BIO-2210 Microbiology; CHEM-1000 Principles of Chemistry; GBIO-2015 Anatomy and Physiology II; NSG-2000 Nursing Roles in Disease Prevention; or by permission of instructor. (Fee: $250) Course Descriptions | NSG-2060 – NSG-4800 Page 256 2014–15 Undergraduate Academic Catalog Course Descriptions MRKT-3650 – NSG-2050