2014-2015 Undergraduate Academic Catalog

Marketing The marketing major falls under the Bachelor of Arts degree and prepares students for career opportunities in advertising, marketing management, marketing research, and sales with retailers, manufacturers, financial institutions, and nonprofit organizations. Course requirements involve 63 semester hours including: ACCT-2110 Principles of Accounting I............................................3 ACCT-2120 Principles of Accounting II...........................................3 BUS-1000 The Business Profession. .............................................2 BUS-2150 Statistics for Business...................................................3 BUS-2180 Business Law. ..............................................................3 BUS-3000 The Business Experience.............................................1 BUS-3910 International Business..................................................3 BUS-4420 Business Ethics and Social Responsibility...................2 ECON-2330 Microeconomics. .......................................................3 ECON-2340 Macroeconomics.......................................................3 FIN-3710 Principles of Finance......................................................3 ITM-1500 Information Technology for Business.............................2 ITM-1510 Software Tools for Business...........................................2 MGMT-3500 Principles of Organization and Management.............3 *MGMT-4510 Strategic Management.............................................3 MRKT-3600 Principles of Marketing...............................................3 MRKT-3630 Marketing Research ..................................................3 MRKT-3650 Consumer Behavior. ..................................................3 MRKT-4610 Marketing Strategy ....................................................3 Marketing electives selected from the following: .........................12 BUS-3514 Entrepreneurial Ventures in E-commerce............. 3 MRKT-3610 Sales/Sales Management Systems................... 3 MRKT-3660 Integrated Marketing Communications.............. 3 MRKT-3670 Business to Business Marketing........................ 3 MRKT-3680 Nonprofit Marketing........................................... 3 MRKT-3690 Services Marketing............................................ 3 MRKT-4620 International Marketing...................................... 3 *Capstone Course Required Cognate........................................................................3 GMTH-1020 College Algebra.................................................... 3 (Satisfies quantitative requirement for general education core.) Marketing Major Curriculum Summary Proficiency Requirements. .........................................................0–5 General Education Requirements..........................................48–56 Marketing Major Requirements....................................................63 Required Cognate..........................................................................3 Electives................................................................................... 6–14 Total (minimum, not including proficiency)........................... 128 A complete description of the general education requirements is found on page 24. Suggested Four-Year Curriculum for a Major in Marketing First year: BEGE-1720 Spiritual Formation.........................................................3 BUS-1000 The Business Profession..................................................2 COM-1100 Fundamentals of Speech.................................................3 ENG-1400 Composition.....................................................................3 GMTH-1020 College Algebra.............................................................3 GSS-1100 Politics and American Culture...........................................3 HUM-1400 Introduction to the Humanities.........................................3 ITM-1500 Information Technology for Business.................................2 ITM-1510 Software Tools for Business...............................................2 Biological Science Elective.............................................................3.5 Physical Science Elective...............................................................3.5 Total................................................................................................. 31 Second year: ACCT-2110 Principles of Accounting I. ...............................................3 ACCT-2120 Principles of Accounting II...............................................3 BEGE-2730 Old Testament Literature................................................3 BEGE-2740 New Testament Literature...............................................3 BUS-2150 Statistics for Business.......................................................3 BUS-2180 Business Law...................................................................3 ECON-2330 Microeconomics. ...........................................................3 ECON-2340 Macroeconomics...........................................................3 PEF-1990 Physical Activity and the Christian Life..............................2 History Elective..................................................................................3 LIT-2XXX Literature Elective..............................................................3 Total................................................................................................. 32 Third year: BEGE-3755 Theology I......................................................................3 BEGE-3765 Theology II.....................................................................3 BUS-3000 The Business Experience.................................................1 BUS-3910 International Business......................................................3 FIN-3710 Principles of Finance..........................................................3 MGMT-3500 Principles of Management.............................................3 MRKT-3600 Principles of Marketing...................................................3 MRKT-3630 Marketing Research.......................................................3 MRKT-3650 Consumer Behavior.......................................................3 Marketing Electives............................................................................6 Social Science Elective......................................................................3 Total................................................................................................. 34 Fourth year: BUS-4420 Business Ethics and Social Responsibility.......................2 MGMT-4510 Strategic Management..................................................3 MRKT-4610 Marketing Strategy.........................................................3 Marketing Electives............................................................................6 Humanities Elective. ..........................................................................3 Electives........................................................................................... 14 Total................................................................................................. 31 Page 63 2014–15 Undergraduate Academic Catalog School of Business Administration Marketing