2015-2016 Undergraduate Academic Catalog

MGMT-4520 Supply Chain Management –Fa 3 hours Introduces students to key concepts in supply chain design, planning, and operations. Typical content includes the supply chain strategic environment, designing appropriate networks, forecasting demand and supply, planning and managing inventories, sourcing and transporting products, supply chain coordination, and the impact of technology on supply chain management. Course methodology emphasizes application of concepts through case study, plant tours, and presentations. Prerequisites: BUS-2150 Statistics for Business; MGMT-3520 Production and Operations Management. (Fee: $50) MGMT-4530 Industrial Relations Management –Fa 3 hours The interplay between market forces and institutional rules that determine the employment relationship. Labor history, the effects of changing public policies, trade unions, and collective bargaining are viewed from various international perspectives. P rerequisites: MGMT-3500 Principles of Organization and Management. MGMT-4540 Service Operations Management –Fa 3 hours An introduction to the concepts, methodologies, and applications in service operations. Designed to develop problem- solving and decision-making skills to apply in service firms. Students will also learn to develop “lean” thinking necessary to create value for customers in the service sectors. Prerequisites ACCT-2120 Principles of Accounting II, BUS-2150 Statistics for Business, MGMT-3500 Principles of Organization and Management. (Fee: $25) (odd years) MGMT-4550 Applied Leadership –Fa, Sp 3 hours This is an advanced course about managing people and organizations in the 21st century. It is intended for seniors who will soon face the challenge of leadership and influence in the workplace, in business and other disciplines. This course will integrate and apply what students need to meet the leadership challenge. Prerequisite: MGMT-3500 Principles of Organizational Management; or permission of instructor. MGMT-4560 3 hours Organizational Change and Development –Sp This course focuses on the theories, concepts, processes, and tools of leading successful organizational change, as changes involve sensitivity to issues that arise at the individual, interpersonal, and institutional levels as well as building the organization’s capacity to both adapt to change and generate innovation. Prerequisite: MGMT-3500 Principles of Organization and Management or permission of instructor. MGMT-4570 Total Quality Management –Sp 3 hours This course expands on critical topics in the field of operations management, including the operations management strategy and tools and contemporary topics such as “Lean” techniques, value- stream mapping, and Fundamentals of Six Sigma. Prerequisite: MGMT-3520 Production and Operations Management or permission of instructor. (Fee: $50) Marketing (MRKT) MRKT-3600 Principles of Marketing –Fa, Sp 3 hours This course examines the marketing processes of businesses and other types of organizations from an analytical perspective. Special attention is placed on the marketing environment and the needs and behaviors of market segments as key drivers of marketing planning for positioning, product, pricing, distribution, and communication strategies and tactics. Prerequisite: junior status or permission of instructor. MRKT-3610 Sales/Sales Management Systems –Sp 3 hours Principles employed in the development, administration, and strategy of a sales force. Professional selling from a Christian perspective along with training, managing, compensating, and motivating a sales force. Prerequisites: MGMT-3500 Principles of Organization and Management; MRKT-3600 Principles of Marketing. MRKT-3630 Marketing Research –Sp 3 hours This course examines marketing research methods to understand how they generate different types of information relevant to the identification and solution of problems in marketing. Students will complete a research project that will teach them how to formulate marketing problems, design relevant studies, collect and analyze data, draw appropriate conclusions, and make recommendations that lead to sound marketing actions. Prerequisite: BUS-2150 Statistics for Business; MRKT-3600 Principles of Marketing; MRKT-3650 Consumer Behavior. MRKT-3650 Consumer Behavior –Fa 3 hours This course examines behavioral concepts and theories from psychology, sociology, anthropology, and economics. Primary focus is on identifying and/or creating consumer behavior models that inform marketing research and produce insights that guide appropriate marketing decision making and strategy development. Prerequisite: MRKT-3600 Principles of Marketing. MRKT-3660 Integrated Marketing Communications –Fa 3 hours This course represents the various ways in which an organization “voices” appropriate messages in response to the needs of the market. This course prepares students to create, implement, and assess effective communication strategies that coordinate traditional communication tools (advertising, sales, public relations, publicity, sales promotion, packaging) with more contemporary tools (electronic and social media) to accomplish specific communications and marketing objectives. Prerequisite: MRKT-3600 Principles of Marketing. MRKT-3670 Business-to-Business Marketing –Fa 3 hours Business-to-Business Marketing represents a much larger sector of economy and a greater number of jobs than consumer marketing. This course prepares students to effectively manage the unique strategic challenges of marketing goods and services to businesses, governments, and institutions. Prerequisite: MRKT- 3600 Principles of Marketing. MRKT-3680 Nonprofit Marketing –Sp 3 hours Designed to acquaint the student with skills, abilities, and attitudes necessary to effectively implement marketing practice in nonprofit organizations. Prerequisite: MRKT-3600 Principles of Marketing or permission of instructor. MRKT-3690 Services Marketing –Sp 3 hours The vast majority of the global economy is based on service organizations that perform tasks on behalf of their customers. As compared to physical goods, services are uniquely challenging to market because the product 1) is largely intangible, 2) varies more in quality, 3) often involves customers in the production process, and 4) cannot be inventoried for future sale. This class is designed to help students prepare to meet those challenges in the marketplace. Prerequisites: MRKT-3600 Principles of Marketing MRKT-4610 Marketing Strategy –Sp 3 hours This is the culminating course for marketing majors. Its purpose is to build on what has been learned in prior marketing and business course work in order to form a comprehensive and integrated perspective of strategic marketing management. Students will apply their knowledge in broad-based contexts in order to deepen their ability to develop cohesive and effective strategic and tactical marketing plans. Must be taken at Cedarville University; transfer or transient credit for this course will generally not be accepted. Prerequisites: senior status; twelve hours of marketing including MRKT-3600 Principles of Marketing, MRKT3630 Marketing Research, and MRKT-3650 Consumer Behavior. Page 212 2015–16 Undergraduate Academic Catalog Course Descriptions MGMT-4520 – MRKT-4610