2017-2018 Undergraduate Academic Catalog

BRDM-3720 Audio Production Practicum –Fa, Sp 1 hour The practicum is designed to place the student in a variety of professional settings on and off campus, with the purpose of allowing the student to practice audio skills acquired in earlier courses. The course is repeatable for a total of two hours. Prerequisites: BRDM-1110 Introduction to Broadcasting and Digital Media; BRDM-1120 Audio Technical Training. (Fee: $45) BRDM-3731 Video Production Practicum –Fa, Sp 1 hour Production on a video crew in large auditorium production as assigned by the instructor. The course is repeatable for a total of six hours. (Fee: $45) BRDM-3733 Sports Production Practicum –Fa, Sp 1 hour Production on a video crew in sports production as assigned by the instructor. The course is repeatable for a total of six hours. (Fee: $45) BRDM-3734 Film Practicum –Fa, Sp 1 hours Production on a digital film crew as assigned by the instructor. BRDM-3741 Sales and Management Practicum –Fa, Sp 1 hour The practicum is designed to place the student in a variety of professional settings on and off campus, with the purpose of allowing the student to observe and practice sales and management skills acquired in earlier courses. The course is repeatable for a total of three hours. Prerequisites: BRDM-3410 Electronic Media Sales; BRDM-3420 Broadcasting and Media Management; junior or senior status; permission of the instructor. BRDM-3761 Interactive Media Practicum –Fa, Sp 1 hour The student will develop an interactive medium product, such as a webpage or as a member of a production team under the supervision of a faculty mentor. Repeatable for a total of 2 credit hours. Prerequisite: BRDM/JOUR-3605 Writing and Design for Web and Mobile Media. (Fee: $45) BRDM-3765 Animation Practicum –Fa 1 hour The student will develop an animation project individually or with a team, working under the supervision of a faculty mentor. Repeatable for a total of 2 credit hours. Prerequisites: BRDM-3630 Principles of Computer Animation; permission of faculty mentor. (Fee: $25) BRDM-4110 Electronic Media Law and Regulation –Fa 3 hours A study of the legal protections and requirements placed upon the electronic media. Emphasis is placed upon court decisions that help to define First Amendment freedoms for those in the media, as well as regulations placed upon the electronic media. BRDM-4155 Image and Word in a Visual Culture –Fa 3 hours An inquiry into the tension between image and word in Jewish and Christian thought and the implications for Christians living in a visual culture. Traces this tension through the art of Judaism and the Medieval church, the iconoclastic controversies of early Byzantium and the English Civil Wars, and recent and contemporary religious thinkers. Crosslisted as HON-4155. BRDM-4310 3 hours Advanced Cinematography and Lighting –Sp Taught from the director’s perspective, each student will lean advanced digital film production techniques including camera movement, lighting techniques, and non-linear editing advanced use of effects and color correction. Prerequisite: BRDM-2110 Video Technical Training; BRDM-3310 Digital Film Production. (Fee: $45) BRDM-4410 Media Marketing and Promotions –Fa 3 hours This course will explore issues involved in managing a firm’s promotional operations, including advertising, sales promotion, personal selling, public relations, institutional promotion, and publicity. Promotional strategy, objective setting, communication models and listener/viewer response, competitive positioning, legal issues, media strategy, planning and design, and measurement of promotion effectiveness are also studied. Prerequisites: BRDM-1110 Introduction to Broadcasting and Digital Media, and BRDM-3420 Broadcasting and Media Management BRDM-4650 3 hours Designing Solutions for New Audiences –Sp Because of the ongoing changes in the communication system, media companies and businesses are in constant reinvention of the ways in which they meet the needs of their audiences by innovations in programming, products and services. In this course students will be presented with a current problem in the use of new and emerging media to connect a client with its audience. Teams will then design a solution to meet the needs of both client and audience. Crosslisted with JOUR. Prerequisite: BRDM/JOUR- 3650 Networked Audience. BRDM-4700 Special Topics in Electronic Media –Fa, Sp 3 hours Available to advanced students who desire intense study in special areas of electronic media. Prerequisites: junior or senior status as an broadcasting and digital media major; permission of the faculty mentor. BRDM-4710 Independent Study: Digital Media 1–3 hours Taken to allow the student to study an area beyond what is provided through regular course offerings. The student must make a proposal of what is to be studied for the term when applying to a faculty mentor. The student will then follow a schedule approved by the faculty mentor for studying the topic and submitting a report. Repeatable to a total of 6 credit hours in the field. Prerequisite: approval of proposal by faculty mentor. BRDM-4810 Senior Seminar –Fa, Sp 1 hour The course is designed to help the student transition from the college to professional world. Students will interact with professionals to network and to focus on developing résumés and portfolios, interviewing skills, and an understanding of business etiquette. Prerequisite: senior status as broadcasting and digital media major. (Fee: $45) BRDM-4920 Senior Project 3 hours The student selects one of two options: 1) a paper reporting on the student’s original research that investigated a topic in electronic media or 2) a media production. A proposal detailing the student’s plan for the senior project must be submitted and approved by the faculty mentor prior to registration for the course. Capstone course. Prerequisites: BRDM-3111 Survey Research for Electronic Media; GPA of 3.0 in major courses; senior status; permission of BRDM faculty. (Fee: $35) BRDM-4930 Electronic Media Internship 3–12 hours Students are placed with media companies to gain experience in actual career situations. The work must be done under the supervision of an employee of the company approved by the faculty mentor. Students should discuss this option with their advisors at least one semester prior to the internship. Internship agreements must be signed by the student, job supervisor, and faculty mentor prior to registration for the experience. Internships depend upon availability and approval by the electronic media faculty. Capstone course. Prerequisites: GPA of 3.0 in major courses; senior status; approval by the electronic media faculty. Page 232 2017–18 Undergraduate Academic Catalog Course Descriptions BRDM-3720 – BRDM-4930 COMMUNICATION