2018-2019 Undergraduate Academic Catalog

MGMT-4510 Strategic Management –Fa, Sp 3 hours This capstone course requires the synthesis of the knowledge and skills gained through your previous business courses. Your group will complete a comprehensive situation analysis (SWOT), and then develop eight possible strategies for a publicly traded company–finally selecting one rationalized strategy, using an M&A tactic, and present to the class. Open only to seniors in business administration within 2 semesters of graduation. Must be taken at Cedarville University; transfer or transient credit for this course will generally not be accepted. Capstone course. Prerequisites: FIN-3710 Principles of Finance; MGMT-3500 Principles of Organization and Management; MRKT-3600 Principles of Marketing. (Fee:$50) MGMT-4520 Supply Chain Management –Fa 3 hours Introduces students to key concepts in supply chain design, planning, and operations. Typical content includes the supply chain strategic environment, designing appropriate networks, forecasting demand and supply, planning and managing inventories, sourcing and transporting products, supply chain coordination, and the impact of technology on supply chain management. Course methodology emphasizes application of concepts through case study, plant tours, and presentations. Prerequisites: BUS-2150 Statistics for Business; MGMT-3520 Production and Operations Management. (Fee: $50) MGMT-4530 Industrial Relations Management –Fa 3 hours The interplay between market forces and institutional rules that determine the employment relationship. Labor history, the effects of changing public policies, trade unions, and collective bargaining are viewed from various international perspectives. P rerequisites: MGMT-3500 Principles of Organization and Management. MGMT-4540 Service Operations Management –Fa 3 hours An introduction to the concepts, methodologies, and applications in service operations. Designed to develop problem- solving and decision-making skills to apply in service firms. Students will also learn to develop “lean” thinking necessary to create value for customers in the service sectors. Prerequisites ACCT-2120 Principles of Accounting II, BUS-2150 Statistics for Business, MGMT-3500 Principles of Organization and Management. (Fee: $25) (odd years) MGMT-4550 Applied Leadership –Fa, Sp 3 hours This is an advanced course about managing people and organizations in the 21st century. It is intended for seniors who will soon face the challenge of leadership and influence in the workplace, in business and other disciplines. This course will integrate and apply what students need to meet the leadership challenge. Prerequisite: MGMT-3500 Principles of Organizational Management; or permission of instructor. MGMT-4560 3 hours Organizational Change and Development –Sp This course focuses on the theories, concepts, processes, and tools of leading successful organizational change, as changes involve sensitivity to issues that arise at the individual, interpersonal, and institutional levels as well as building the organization’s capacity to both adapt to change and generate innovation. Prerequisite: MGMT-3500 Principles of Organization and Management or permission of instructor. MGMT-4570 Lean Operations Management –Sp 3 hours This course expands on critical topics in the field of operations management, including the operations management strategy and tools and contemporary topics such as “Lean” techniques, value- stream mapping, and Fundamentals of Six Sigma. Prerequisite: MGMT-3520 Production and Operations Management; or MGMT-4540 Service Operations Management; or permission of instructor. (Fee: $50) Marketing (MRKT) MRKT-3410 Topics in Marketing –Fa, Sp, Su 1–3 hours A variety of topics are covered under this heading on an experimental basis. This allows the department to meet the changing needs of the students without formally adding or dropping courses. MRKT-3600 Principles of Marketing –Fa, Sp 3 hours This course examines the marketing processes of businesses and other types of organizations from an analytical perspective. Special attention is placed on the marketing environment and the needs and behaviors of market segments as key drivers of marketing planning for positioning, product, pricing, distribution, and communication strategies and tactics. Prerequisite: junior status or permission of instructor. MRKT-3610 Sales/Sales Management Systems –Sp 3 hours Principles employed in the development, administration, and strategy of a sales force. Professional selling from a Christian perspective along with training, managing, compensating, and motivating a sales force. Prerequisites: MGMT-3500 Principles of Organization and Management; MRKT-3600 Principles of Marketing. MRKT-3630 Marketing Research –Sp 3 hours This course examines marketing research methods to understand how they generate different types of information relevant to the identification and solution of problems in marketing. Students will complete a research project that will teach them how to formulate marketing problems, design relevant studies, collect and analyze data, draw appropriate conclusions, and make recommendations that lead to sound marketing actions. Prerequisite: BUS-2150 Statistics for Business; MRKT-3600 Principles of Marketing; MRKT-3650 Consumer Behavior. MRKT-3650 Consumer Behavior –Fa 3 hours This course examines behavioral concepts and theories from psychology, sociology, anthropology, and economics. Primary focus is on identifying and/or creating consumer behavior models that inform marketing research and produce insights that guide appropriate marketing decision making and strategy development. Prerequisite: MRKT-3600 Principles of Marketing. MRKT-3660 Integrated Marketing Communications –Fa 3 hours This course represents the various ways in which an organization “voices” appropriate messages in response to the needs of the market. This course prepares students to create, implement, and assess effective communication strategies that coordinate traditional communication tools (advertising, sales, public relations, publicity, sales promotion, packaging) with more contemporary tools (electronic and social media) to accomplish specific communications and marketing objectives. Prerequisite: MRKT-3600 Principles of Marketing. MRKT-3670 Business-to-Business Marketing –Fa 3 hours Business-to-Business Marketing represents a much larger sector of economy and a greater number of jobs than consumer marketing. This course prepares students to effectively manage the unique strategic challenges of marketing goods and services to businesses, governments, and institutions. Prerequisite: MRKT- 3600 Principles of Marketing. MRKT-3680 Nonprofit Marketing –Sp 3 hours Designed to acquaint the student with skills, abilities, and attitudes necessary to effectively implement marketing practice in nonprofit organizations. Prerequisite: MRKT-3600 Principles of Marketing or permission of instructor. 2017–18 Undergraduate Academic Catalog Page 235 Course Descriptions MGMT-4510 – MRKT-3680 BUSINESS ADMINISTRATION