2018-2019 Undergraduate Academic Catalog

MRKT-3690 Services Marketing –Sp 3 hours The vast majority of the global economy is based on service organizations that perform tasks on behalf of their customers. As compared to physical goods, services are uniquely challenging to market because the product 1) is largely intangible, 2) varies more in quality, 3) often involves customers in the production process, and 4) cannot be inventoried for future sale. This class is designed to help students prepare to meet those challenges in the marketplace. Prerequisites: MRKT-3600 Principles of Marketing MRKT-4610 Marketing Strategy –Sp 3 hours This is the culminating course for marketing majors. Its purpose is to build on what has been learned in prior marketing and business coursework in order to form a comprehensive and integrated perspective of strategic marketing management. Students will apply their knowledge in broad-based contexts in order to deepen their ability to develop cohesive and effective strategic and tactical marketing plans. Must be taken at Cedarville University; transfer or transient credit for this course will generally not be accepted. Prerequisites: senior status; twelve hours of marketing including MRKT-3600 Principles of Marketing, MRKT3630 Marketing Research, and MRKT-3650 Consumer Behavior. MRKT-4620 International Marketing –Fa 3 hours The challenges of discovering and pursuing opportunities for effectively marketing goods and/or services globally are immense. This course involves an intensive investigation of the environmental factors (economic, financial, cultural, political and legal) that must be thoroughly understood and factored into the development of global marketing strategies. Prerequisite: MRKT- 3600 Principles of Marketing. Sport Management (SMGT) SMGT-1000 Sport Management Practicum –Fa, Sp 1 hour An on-campus sport management opportunity for students in the sport management major to be involved in a variety of activities compatible with athletic and recreational sporting events and experiences. A minimum of 30 hours is required for each practicum. Prerequisites: SMGT-1350 Introduction to Sport Management; departmental approval. Credit/no credit. SMGT-1350 Introduction to Sport Management –Fa 3 hours This course is designed to introduce the student to the dynamic nature of sport management and the potential for successful and satisfying career opportunities. SMGT-2100 Sport in Society –Sp 3 hours The purpose of this course is to expand the student’s understanding of sport by investigating how sport and society interact. The relationship of sport to social variables, institutions, and social issues/problems will be examined. Prerequisite: SMGT- 1350 Introduction to Sport Management. SMGT-2500 3 hours Organizational Behavior in Sport –Fa, Sp This course will help students define and understand the concepts of management and leadership within sport organizations. There will be a focus upon the various skills, roles, and functions of sport managers. This course places sport organizations in the context of their environment and emphasizes the manager’s role in adapting and reacting to changes in the environment. Prerequisites: SMGT-1350 Introduction to Sport Management. SMGT-2910 1 hour Campus Sport Business Management Practicum –Fa, Sp This practicum provides the sport business management major with the opportunity to assist faculty members or staff on the Cedarville University campus with their sport business management responsibilities for a required minimum of 40 hours total. Prerequisite: Sophomore status or permission of the instructor. SMGT-2920 1 hour Sport Business Management Practicum –Fa, Sp This practicum provides the sport business management major with the opportunity to assist an off-campus sport business professional for a required minimum of 40 total hours. Prerequisite: Sophomore status or permission of the instructor. SMGT-3180 Legal Issues in the Sport Industry –Sp 3 hours This course will focus on the three major areas of law that have a direct impact on the management of sport: tort liability and risk management, contract law, and constitutional law. Prerequisite: Junior status. SMGT-3200 Facility Design and Management –Fa 3 hours This course includes planning and designing areas and facilities in sports and utilization of those facilities for sporting events. Topics will include maintenance, supervision, scheduling, planning, renovation, etc. Prerequisite: Junior status or permission of the instructor. (Fee $35) SMGT-3300 Event Planning and Production –Sp 3 hours This course includes the process of planning for and organizing an event in sport. Organizing a plan for an event would include financial planning, risk management, scheduling, facility use, communication, promotions, registration, etc. Prerequisite: Junior status or permission of the instructor. SMGT-3880 1–3 hours Special Topics in Sport Management –Su This course will be a means of exposing students to current issues and trends in the sport industry. SMGT-4100 3 hours Sponsorship and Promotion in the Sport Industry –Fa This course builds upon basic principles of marketing by applying promotional and sponsorship activities to the sport and fitness industry. Areas of application include professional sport, intercollegiate sport, olympic sport, interscholastic sport, fitness clubs and resorts.. Prerequisite: Senior status or permission of the instructor. (Fee: $65) SMGT-4200 Financing Sport Operations –Fa 3 hours This course provides the student with an overview of the financial aspects of the sport industry. SMGT-4850 1–3 hours Independent Study in Sport Management –Fa, Sp Independent study in the area of sport management by students pursuing the sport management major. Departmental approval is required. SMGT-4910 Athletic Administration Practicum –Fa, Sp 1 hour This practicum provides the sport management major the opportunity to assist a local athletic administrator with their responsibilities for a required minimum of 30 hours total. Prerequisites: SMGT-3200 Facility Design and Management; SMGT-3300 Event Planning and Production. SMGT-4990 6–12 hours Internship in Sport Business Management –Fa, Sp This internship is an actual work experience in a sport management setting. Students must work a minimum of 40 hours per credit hour. Capstone course. Departmental approval is required. Credit/no credit. (Fee: $35) Department of Communication Course Descriptions Broadcasting, Digital Media, and Journalism (BRDM) BRDM-1110 Introduction to Broadcasting and Digital Media –Fa 3 hours A survey of electronic media, including history and development, types, audience research, regulations, and globalization. Page 236 2018–19 Undergraduate Academic Catalog Course Descriptions MRKT-3690 – BRDM-1110 COMMUNICATION