2018-2019 Undergraduate Academic Catalog

BRDM-4410 Media Marketing and Promotions –Fa 3 hours This course will explore issues involved in managing a firm’s promotional operations, including advertising, sales promotion, personal selling, public relations, institutional promotion, and publicity. Promotional strategy, objective setting, communication models and listener/viewer response, competitive positioning, legal issues, media strategy, planning and design, and measurement of promotion effectiveness are also studied. Prerequisites: BRDM-1110 Introduction to Broadcasting and Digital Media, and BRDM-3420 Broadcasting and Media Management BRDM-4650 3 hours Designing Solutions for New Audiences –Sp Because of the ongoing changes in the communication system, media companies and businesses are in constant reinvention of the ways in which they meet the needs of their audiences by innovations in programming, products and services. In this course students will be presented with a current problem in the use of new and emerging media to connect a client with its audience. Teams will then design a solution to meet the needs of both client and audience. Crosslisted with JOUR. Prerequisite: BRDM/JOUR- 3650 Networked Audience. BRDM-4700 Special Topics in Electronic Media –Fa, Sp 3 hours Available to advanced students who desire intense study in special areas of electronic media. Prerequisites: junior or senior status as an broadcasting and digital media major; permission of the faculty mentor. BRDM-4710 Independent Study: Digital Media 1–3 hours Taken to allow the student to study an area beyond what is provided through regular course offerings. The student must make a proposal of what is to be studied for the term when applying to a faculty mentor. The student will then follow a schedule approved by the faculty mentor for studying the topic and submitting a report. Repeatable to a total of 6 credit hours in the field. Prerequisite: approval of proposal by faculty mentor. BRDM-4810 Senior Seminar –Fa, Sp 1 hour The course is designed to help the student transition from the college to professional world. Students will interact with professionals to network and to focus on developing résumés and portfolios, interviewing skills, and an understanding of business etiquette. Prerequisite: senior status as broadcasting, digital media, and journalism major. (Fee: $45) BRDM-4920 Senior Project 3 hours The student selects one of two options: 1) a paper reporting on the student’s original research that investigated a topic in electronic media or 2) a media production. A proposal detailing the student’s plan for the senior project must be submitted and approved by the faculty mentor prior to registration for the course. Capstone course. Prerequisites: BRDM-3111 Survey Research for Electronic Media; GPA of 3.0 in major courses; senior status; permission of BRDM faculty. (Fee: $35) BRDM-4930 Electronic Media Internship 3–12 hours Students are placed with media companies to gain experience in actual career situations. The work must be done under the supervision of an employee of the company approved by the faculty mentor. Students should discuss this option with their advisors at least one semester prior to the internship. Internship agreements must be signed by the student, job supervisor, and faculty mentor prior to registration for the experience. Internships depend upon availability and approval by the electronic media faculty. Capstone course. Prerequisites: GPA of 3.0 in major courses; senior status; approval by the electronic media faculty. Communication Studies (COM) COM-1100 Fundamentals of Speech –Fa, Sp 3 hours Public speaking and strong verbal communication skills are critical components of many careers. Students learn to inform others about ideas, advocate for a position, work in groups and teams, listen and critique messages, and practice conflict resolution. These skills are imperative to prepare students for an increasingly diverse workforce. COM-1120 Honors Speech –Fa 3 hours Exposes students to and prepares them for competition in the three general areas of intercollegiate forensic competition: oral interpretation (prose, poetry, dramatic-duo), public speaking (persuasion, informative, communication analysis), and limited preparation events (impromptu and extemporaneous speaking). Prerequisites: Audition; permission of instructor. COM-1150 Communication Seminar –Fa, Sp 1 hour A foundational seminar to provide students with a background in the discipline of communication and an orientation to the professional standards of the discipline. COM-1230 Voice for the Performer –Fa 3 hours See course description for THTR-1230 Voice for the Performer. COM-2000 Persuasive Theory –Fa 3 hours Methods of applying contemporary communication theories on attitudes, involvement, and change are studied along with classical positions on the principles and methods of attitude change and advocacy. COM-2050 Communication Theory –Fa, Sp 3 hours Introduction and critical assessment of communication theories that underlie interpersonal, group, organization, public, mass media, and cultural studies. COM-2140 Intercultural Communication –Fa, Sp 3 hours Provides the foundations of the way communication functions in intercultural settings with a focus on the way culture affects communication. Students learn to identify cultural differences, understand adaptation processes and learn communication effectiveness in cross-cultural contexts. COM-2200 3 hours Communication in Applied Contexts –Fa, Sp Provides students with an opportunity to develop their speaking skills beyond Fundamentals of Speech, emphasizing the use of technology, professional use of public address, and preparation for upper-level applied and speaking courses. Prerequisite: COM-1100 Fundamentals of Speech or COM-1120 Honors Speech. COM-2220 Quantitative Research –Fa 3 hours Students select samples, write surveys, conduct interviews, and administer experiments to discover how communication works in both personal and professional settings. Learning formal methods of inquiry encourages critical thinking, problem solving, good writing, and personal effectiveness. Quantitative research trains students to seek explanations, find answers, and test solutions. COM-2225 Qualitative Research –Sp 3 hours Students conduct interviews, observe interactions, and analyze documents and discourse to understand the cultural and organizational contexts in which they are a part. Qualitative research produces knowledge that promotes effective communication with unique people in particular situations. COM-2300 Voices of Diversity –Fa, Sp 3 hours Examination and critical analysis of the significant contributions and issues related to women, people of color, cultural minority groups, and the differently abled in the development of American cultural history. Cultural, social, and artistic contributions are examined and discussed. Field trips and guest performers/ speakers will be incorporated. 2017–18 Undergraduate Academic Catalog Page 239 Course Descriptions BRDM-4410 – COM-2300 COMMUNICATION