2018-2019 Undergraduate Academic Catalog

COM-3840 Media Analysis –Fa 3 hours Overviews the study and application of theories that analyze and critique news, and film media. Theories of media criticism will be presented, along with a Christian view. Students will produce critiques of media using the theories presented and integrating a Christian worldview into their analysis. COM-4060 Organizational Leadership –Fa, Sp 3 hours Leadership as a societal role is addressed through analysis of theory and observation of practitioners. A chronology of methodological approaches to the study of leadership is presented. Students observe and evaluate leaders in a variety of disciplines. COM-4110 History of Public Address –Fa 3 hours Classical rhetorical systems and theories are studied from the perspective of the rhetorical critic. The development of rhetoric is traced from the Greek period to the present. Analysis is made of the part rhetoric has played in the development of philosophies and nations. COM-4120 Contemporary Rhetoric –Sp 3 hours A survey of rhetorical theory that has developed since WWII. Selected representative, contemporary rhetorical theories will be studied and applied to U.S. political communication. Seeks to integrate the study of political messages and the current political culture. Prerequisite: COM-4110 History of Public Address or permission of instructor. COM-4610 Communication Ethics –Sp 2 hours Seminar focuses on how to reason biblically about ethical issues. Surveys contemporary Christian ethicists; examines issues of concern to the Christian community; suggests communication dynamics that build Christian social ethics. COM-4640 Special Topics –Fa, Sp 2–3 hours Topics of important interest are examined on an as-needed basis. COM-4710–4760 Independent Study 1–3 hours COM-4710–General Communication –Fa, Sp 1–3 hours COM-4720–Organizational Communication –Fa, Sp 1–3 hours COM-4750–Media –Fa, Sp 1–3 hours COM-4760–Forensics –Fa, Sp 1–3 hours Taken to secure an in-depth background in one of the areas of communication. Repeatable to a total of eight credit hours in the field. Prerequisite: permission of instructor. COM-4850 Senior Seminar –Sp 1 hour A transitional seminar to provide students with the opportunity to culminate their academic program and begin the orientation to the professions of communication. The course will prepare students for employment demands, revise resumes, develop interview skills, and establish networking techniques for success in their communication profession. COM-4900 3–12 hours Internship in Communication –Fa, Sp, Su Students are placed with professional organizations to gain experience in actual career situations. Internships depend upon availability. COM-4950 Applied Capstone –Fa, Sp 3 hours This course is the culmination of the major in Communication. It provides an opportunity for students to bring together the academic training and professional skills in a focused application. Students work with an advisor to develop a project culminating their program of study in one of four options selected with approval of the capstone coordinator and the faculty advisor. All capstone projects will be presented in written and/or public forum. Prerequisites: COM-2050 Communication Theory or COM-2320 Theories of Mass Media and COM-2220 Quantitative Research or COM-2225 Qualitative Research. (Fee: $15) Journalism (JOUR) JOUR-1000 Multiplatform Journalism I –Fa 3 hours This intensive writing course prepares students to write news copy for print, online, and broadcast video and radio. Students learn basic journalistic practices and writing formats and will progress from exercises to original reporting. JOUR-2000 Multiplatform Journalism II –Sp 3 hours This course builds on the primary journalistic skills and theories learned in JOUR-1000. Students will begin to polish interviewing, writing, and reporting skills for print, video, audio, and social media through original reporting of stories in deadline and non- deadline situations. Prerequisites: JOUR-1000 Multiplatform Journalism I. (Fee: $50) JOUR-2500 Introduction to Public Relations –Fa 3 hours This course acquaints students with the foundations of public relations as a profession. The course includes discussion of key individuals and events in its development. It provides an overview of the theoretical aspects of public relations practices and techniques. The media relationship of public relations practitioners to the mass media is examined. Codes of ethics for practitioners are also explored. JOUR-3100 Media Law –Sp 3 hours Examines the rights and responsibilities of journalists in American society. It explores and applies federal and state laws and regulations associated with the media. Topic areas will include the journalist and the first amendment, access to government information, libel, and privacy. Special attention will be given to legal issues related to new media. Prerequisite: junior or senior status. JOUR-3150 Media Ethics –Fa 2 hours This course examines the rights and responsibilities of the journalist in American society. It examines and applies federal and state laws and regulations associated with the media. Topic areas will include the journalist and the first amendment, access to government information, libel, and privacy. Special attention will be given to legal issues related to new media. Crosslisted with BRDM-3150. Prerequisite: junior or senior status. JOUR-3350 Television News Production –Sp 3 hours This course teaches broadcast journalism students to produce stories for TV news and understand the components of studio production of TV news programs. Prerequisite: BRDM-2110 Video Technical Training. (even years) (Fee: $50) JOUR-3420 Editing and Design –Sp 3 hours This course will teach students the methods to edit news stories for publication. In this course, students will learn the role of the editor in the news process and the editorial skills to prepare news stories for publication. The course will also cover the development of appropriate headlines and methods of designing story layout in ways that are clear and appealing to a target audience. Students will be taught to bring both a detailed and holistic approach to the development of the news story for printed media. Current developments in the field of editing and design will be applied to contemporary news events to facilitate application of the principles of the course. Prerequisites: JOUR-1000 Multiplatform I and JOUR-2000 Multiplatform II or permission of instructor. (even years) (Fee: $50) JOUR-3500 3 hours Public Relations Principles and Writing –Sp This course provides instruction in effective public relations communication both within organizations and to various media outlets. Students develop problem-solving approaches to PR challenges and apply appropriate written, visual, and spoken messages to audiences using different media of communication. Prerequisite: JOUR-2500 Introduction to Public Relations. 2017–18 Undergraduate Academic Catalog Page 241 Course Descriptions COM-3840 – JOUR-3500 COMMUNICATION