2019-2020 Undergraduate Academic Catalog

Marketing (MRKT) MRKT-3410 Topics in Marketing –Fa, Sp, Su 1–3 hours A variety of topics are covered under this heading on an experimental basis. This allows the department to meet the changing needs of the students without formally adding or dropping courses. MRKT-3600 Principles of Marketing –Fa, Sp 3 hours This course examines the marketing processes of businesses and other types of organizations from an analytical perspective. Special attention is placed on the marketing environment and the needs and behaviors of market segments as key drivers of marketing planning for positioning, product, pricing, distribution, and communication strategies and tactics. Prerequisite: junior status or permission of instructor. MRKT-3610 Sales/Sales Management Systems –Sp 3 hours Principles employed in the development, administration, and strategy of a sales force. Professional selling from a Christian perspective along with training, managing, compensating, and motivating a sales force. Prerequisites: MGMT-3500 Principles of Organization and Management; MRKT-3600 Principles of Marketing. MRKT-3630 Marketing Research –Sp 3 hours This course examines marketing research methods to understand how they generate different types of information relevant to the identification and solution of problems in marketing. Students will complete a research project that will teach them how to formulate marketing problems, design relevant studies, collect and analyze data, draw appropriate conclusions, and make recommendations that lead to sound marketing actions. Prerequisite: BUS-2150 Statistics for Business; MRKT-3600 Principles of Marketing; MRKT-3650 Consumer Behavior. MRKT-3650 Consumer Behavior –Fa 3 hours This course examines behavioral concepts and theories from psychology, sociology, anthropology, and economics. Primary focus is on identifying and/or creating consumer behavior models that inform marketing research and produce insights that guide appropriate marketing decision making and strategy development. Prerequisite: MRKT-3600 Principles of Marketing. MRKT-3660 Integrated Marketing Communications –Fa 3 hours This course represents the various ways in which an organization “voices” appropriate messages in response to the needs of the market. This course prepares students to create, implement, and assess effective communication strategies that coordinate traditional communication tools (advertising, sales, public relations, publicity, sales promotion, packaging) with more contemporary tools (electronic and social media) to accomplish specific communications and marketing objectives. Prerequisite: MRKT-3600 Principles of Marketing. MRKT-3670 Business-to-Business Marketing –Fa 3 hours Business-to-Business Marketing represents a much larger sector of economy and a greater number of jobs than consumer marketing. This course prepares students to effectively manage the unique strategic challenges of marketing goods and services to businesses, governments, and institutions. Prerequisite: MRKT- 3600 Principles of Marketing. MRKT-3680 Nonprofit Marketing –Sp 3 hours Designed to acquaint the student with skills, abilities, and attitudes necessary to effectively implement marketing practice in nonprofit organizations. Prerequisite: MRKT-3600 Principles of Marketing or permission of instructor. MRKT-3690 Services Marketing –Sp 3 hours The vast majority of the global economy is based on service organizations that perform tasks on behalf of their customers. As compared to physical goods, services are uniquely challenging to market because the product 1) is largely intangible, 2) varies more in quality, 3) often involves customers in the production process, and 4) cannot be inventoried for future sale. This class is designed to help students prepare to meet those challenges in the marketplace. Prerequisites: MRKT-3600 Principles of Marketing MRKT-4610 Marketing Strategy –Sp 3 hours This is the culminating course for marketing majors. Its purpose is to build on what has been learned in prior marketing and business coursework in order to form a comprehensive and integrated perspective of strategic marketing management. Students will apply their knowledge in broad-based contexts in order to deepen their ability to develop cohesive and effective strategic and tactical marketing plans. Must be taken at Cedarville University; transfer or transient credit for this course will generally not be accepted. Prerequisites: senior status; twelve hours of marketing including MRKT-3600 Principles of Marketing, MRKT3630 Marketing Research, and MRKT-3650 Consumer Behavior. MRKT-4620 International Marketing –Fa 3 hours The challenges of discovering and pursuing opportunities for effectively marketing goods and/or services globally are immense. This course involves an intensive investigation of the environmental factors (economic, financial, cultural, political and legal) that must be thoroughly understood and factored into the development of global marketing strategies. Prerequisite: MRKT- 3600 Principles of Marketing. Sport Management (SMGT) SMGT-1000 Sport Management Practicum –Fa, Sp 1 hour An on-campus sport management opportunity for students in the sport management major to be involved in a variety of activities compatible with athletic and recreational sporting events and experiences. A minimum of 30 hours is required for each practicum. Prerequisites: SMGT-1350 Introduction to Sport Management; departmental approval. Credit/no credit. SMGT-1350 Introduction to Sport Management –Fa 3 hours This course is designed to introduce the student to the dynamic nature of sport management and the potential for successful and satisfying career opportunities. SMGT-2100 Sport in Society –Sp 3 hours The purpose of this course is to expand the student’s understanding of sport by investigating how sport and society interact. The relationship of sport to social variables, institutions, and social issues/problems will be examined. Prerequisite: SMGT- 1350 Introduction to Sport Management. SMGT-2500 3 hours Organizational Behavior in Sport –Fa, Sp This course will help students define and understand the concepts of management and leadership within sport organizations. There will be a focus upon the various skills, roles, and functions of sport managers. This course places sport organizations in the context of their environment and emphasizes the manager’s role in adapting and reacting to changes in the environment. Prerequisites: SMGT-1350 Introduction to Sport Management. SMGT-2910 1 hour Campus Sport Business Management Practicum –Fa, Sp This practicum provides the sport business management major with the opportunity to assist faculty members or staff on the Cedarville University campus with their sport business management responsibilities for a required minimum of 40 hours total. Prerequisite: Sophomore status or permission of the instructor. Page 262 2019–20 Undergraduate Academic Catalog Course Descriptions MRKT-3410 – SMGT-2910 BUSINESS ADMINISTRATION