2019-2020 Undergraduate Academic Catalog

BRDM-2810 Sophomore Seminar –Fa 1 hour The sophomore seminar in Broadcasting, Digital Media, and Journalism is designed to acquaint students with current trends in the electronic media and to aid students in understanding key concepts for building a successful career including networking, professional development, résumé and portfolio development, and strategies for career entry in the electronic media field. Prerequisite: BRDM-1110 Introduction to Broadcasting and Digital Media. BRDM-3111 3 hours Survey Research for Electronic Media –Sp The study of survey research methodologies used in electronic media, including audience analysis; program and screen design testing; station and website ratings. Includes an introduction to academic research in electronic communication using survey methodologies. Prerequisite: BRDM-1110 Introduction to Broadcasting and Digital Media. (Fee: $15) BRDM-3150 Media Ethics –Fa 3 hours Development of an applied theistic ethic for media practitioners. Topics for ethical examination include media content, business practices, advertising, journalism, privacy, and intellectual property rights. Crosslisted with JOUR-3150. Prerequisite: junior or senior status. BRDM-3210 Digital Audio Post Production –Fa 3 hours This course is designed to teach the theories, principles, and practices of multi-track studio production. Students will produce a number of audio projects for radio, television, and film in the Pro Tools HD production environment. Prerequisite: BRDM-1120 Audio Technical Training . (Fee: $45) BRDM-3211 Digital Music Production 3 hours This course offers students hands-on experience with modern mixing techniques, specifically utilizing Pro Tools HD hardware and software. Current theory and methods of signal processing utilized in the mix down process are covered. Each student will have the opportunity to track, edit, mix, and master professional musicians. This class is for the serious student of audio who is interested in learning about the music production process. Prerequisites: BRDM-1120 Autio Technical Training and BRDM-3210 Digital Audio Post Production. (Fee: $45). BRDM-3215 Live Sound –Fa 3 hours This course will prepare the student for work in live sound for churches and other venues. Through a series of lectures and labs, students will learn how to set up and operate a PA systems, operate mixers/consoles/control surfaces, trouble shoot problems in audio set-up, mix live sound, complete stage set-up, and the selection of microphones, amps, mixers, speakers and monitors. Prerequisite: BRDM-1120 Audio Technical Training. (Fee: $45) BRDM-3216 Audio for Video and Film –Sp 3 hours Audio for video/film will expose the student to the theories and the practical challenges of gathering audio in the field as a part of a video/film project. The course will also focus on working with sound in the studio during post-production and will include areas such as automatic dialogue replacement and Foley sound effects. Students will record and produce all of the sounds for a major film project. Prerequisite: BRDM-1120 Audio Technical Training and BRDM-3210 Digital Audio Post Production. (Fee: $45). BRDM-3310 Digital Film Production –Fa 3 hours Taught from the producer’s perspective. Hands-on training dealing with all the variables in making a video’s and short films, including preproduction, production, and post-production non- linear editing platforms. Prerequisite: BRDM-2110 Video Technical Training or approval from the instructor. (Fee: $45) BRDM-3330 Screenwriting –Fa 2 hours An advanced writing course for students interested in learning the formal construction involved in writing a professional screenplay, with emphasis on dramatic writing and strong character development. (even years) BRDM-3350 Documentary Film –Sp 3 hours An overview of the origins, development, and current trends in the production of documentary films. Emphasis is given to the viewing and analysis of selected documentary programs. (Fee: $45) (even years) BRDM-3355 VFX and Compositing for TV and Film –Fa 3 hours This course deals with the creation of computer-generated visual effects and the process for compositing those effects into live action footage. Topics include VFX creation, image matching and manipulation and compositing techniques using industry standard software. Prerequisites: BRDM-2350 Introduction to Graphics for TV and Film. (Fee: $45) BRDM-3370 Documentary Film-Style Production –Sp 3 hours Further study of the framework for non-fiction film-style production. Emphasis is placed on cinematography, interviewing, paper editing, directing, post-production, and distribution unique to documentary programming. Prerequisite: BRDM-2110 Video Technical Training . (Fee: $45) (odd years) BRDM-3410 Broadcasting and Media Sales –Sp 3 hours The course focuses on developing an understanding of the theory and practice of the sale of advertising for a variety of electronic media. Students will study and apply client and product research, advertising strategies, sales technique, and presentational methods. Sales executives work with the class to develop the knowledge and skills described above and to help them select and work with a media client to develop an advertising campaign. BRDM-3420 Media Management –Fa 3 hours This course is designed to acquaint the student with the concerns facing the management of a media company including legal requirements of the FCC, personnel management, implementation of programming, and station acquisition. BRDM-3605 3 hours Writing and Design for Web and Mobile Media –Sp The purpose of this course is to introduce students to the special design and writing necessary for emerging new media, including the web, mobile media, and social networking sites and services. Crosslisted with JOUR. BRDM-3611 Web Analytics –Fa 3 hours The study of methods for gathering and interpreting Web tracking and usage data. The approach taken is a consumer- centric strategic analysis called Key Insights Analysis which has as its goal delivery of actionable insights and matrices for website developers. (Fee: $15) BRDM-3620 Digital Compression and Streaming –Fa 3 hours The course deals with the preparation and delivery of digital media files. Topics include digital media file formats, methods for compression of audio and video files and methods of streaming digital media files over the Internet via Web sites. Prerequisite: BRDM-1120 Audio Technical Training; BRDM 2110 Video Technical Training. (Fee: $45) BRDM-3630 Principles of Computer Animation –Sp 3 hours Application of the principles of traditional cell-based animation to computer animation, as well as the effective use of animation for communication. BRDM-3650 Networked Audience –Fa 3 hours Students will develop a framework for understanding the audience by looking at the intersection of a wide variety of factors that shape the media environment. The students will then project current trends to anticipate where the audience will be in the next five years. Crosslisted with JOUR. Prerequisite: Junior or senior status. (Fee: $10) Page 264 2019–20 Undergraduate Academic Catalog Course Descriptions BRDM-2810 – BRDM-3650 COMMUNICATION