2020-2021 Undergraduate Academic Catalog

Visual Communication Design The Bachelor of Arts in visual communication design prepares students for a career in the fields of graphic and interactive web design. The designer is generally identified as a graphic designer, design consultant, or communication designer. More specifically, career opportunities include the design of advertising, exhibitions, publications, corporate identity, packaging, books, signs, magazines, multimedia presentations, and webpages. Every industrial, social, educational, service, and governmental organization utilizes design services. Employment may be with an organization or business, a design firm, advertising agency, or in a freelance capacity. Students may choose to combine the major with a specific minor that enhances their potential for a wide diversity of graphic design-related career options, including business management or broadcasting, digital media, and journalism. Portfolio diversity can be achieved with a minor in studio art, motion graphics, graphic design, or interactive web design. The following requirements involve 67 semester hours: Visual Communication Design Core..................................43–49 ART-1100 Introduction to Art ..................................................... 3 ART-1110 Drawing Foundations. ............................................... 3 ART-1230 Two-Dimensional Design.......................................... 3 ART-2230 Three-Dimensional Design....................................... 3 ART-3310 Art History I............................................................... 3 ART-3320 Art History II. ............................................................ 3 PWID-3010 Style and Mechanics.............................................. 3 VCD-1050 Applied Design: Tech Tools I.................................... 3 VCD-1200 Design Thinking....................................................... 2 VCD/IDES-2000 History and Influences of Design................... 3 VCD-2050 Applied Design: Tech Tools II................................... 3 VCD-2200 Typography.............................................................. 3 VCD-2400 Graphic Design I...................................................... 3 VCD-2600 Web Design I........................................................... 3 VCD-3200 Portfolio I................................................................. 1 VCD-4200 Portfolio II................................................................ 1 VCD-4900 Visual Communication Design Internship............ 0–6 Electives selected from the following....................................0–6 ART-2110 Intermediate Drawing............................................ 3 ART-2130 Painting Foundations............................................ 3 ART-2140 Ceramics Foundations.......................................... 3 ART-2160 Sculpture Foundations.......................................... 3 ART-2170 Printmaking Foundations...................................... 3 ART-2250 Creative Photography........................................... 3 ART-3250 Studio Photography.............................................. 3 BRDM-2606 Introduction to Computer Animation for Electronic Media................................................................ 2 BRDM-3630 Principles of Computer Animation..................... 3 BRDM-3611 Web Analytics.................................................... 3 CS-1210 C++ Programming................................................... 2 ITM-2300 Introduction to Programming................................. 3 PWID-4050 Content Strategy and Development................... 3 Any 3000- or 4000-level VCD course..................................... 3 Graphic Design Concentration.................................................18 BRDM-2350 Introduction to Graphics for TV and Film.......... 3 VCD-3300 Production Design I.............................................. 3 VCD-3400 Graphic Design II................................................. 3 VCD-4300 Production Design II............................................. 3 VCD-4400 Graphic Design III................................................ 3 Electives selected from the following:.................................... 3 VCD-3650 Scripting for Interactivity................................3 VCD-3700 User Experience and Interface Design..........3 Interactive Web Design Concentration.....................................18 VCD-3600 Web Design II. ..................................................... 3 VCD-3650 Scripting for Interactivity....................................... 3 VCD-3700 User Experience and Interface Design................ 3 VCD-4600 Web Design III. .................................................... 3 VCD-4700 Interactive Design Capstone................................ 3 Electives selected from the following:.................................... 3 VCD-3300 Production Design I.......................................3 VCD-3400 Graphic Design II. .........................................3 Visual Communication Design Curriculum Summary Proficiency Requirements. .........................................................0–4 Other General Education Requirements................................48–56 Visual Communication Design Major Requirements....................67 General Electives......................................................................5-13 Total (minimum, not including proficiency)........................... 128 Page 52 2020–21 Undergraduate Academic Catalog Department of Art, Design, and Theatre Visual Communication Design