2021-2022 Undergraduate Academic Catalog

ENTR-1020 Introduction to Entrepreneurship –Fa, Sp 2 hours This course introduces students to the opportunities and challenges associated with the creation and management of startup and small businesses. Students will learn about the Lean Startup framework, which allows founders to test, advance, and improve business ideas and meet important milestones. The course also provides an overview of small business concepts, including topics such as: how to recognize business opportunities, types and characteristics of entrepreneurship, the business life cycle, entrepreneurial economics, intellectual property, product and service research development and acquisition, and the use of technology. ENTR-2030 Entrepreneurial Finance –Sp 2 hours Entrepreneurial Finance differs from traditional corporate finance due to the way startups are founded and funded. This course lays out the financial decision-making process of founders, owners, and CEOs from early to late-stage ventures and covers financial techniques such as bootstrapping, venture capital, public grants, and crowd funding, etc. Students will learn capital table strategy, discover sources and types of venture funding, and calculate startup venture metrics and valuations. ENTR-2040 Social Enterprising –Fa, Sp 2 hours This course uses research and cases from both secular and faith-based organizations to understand the blending of business models and mission-focused purposes to solve social problems and further the Kingdom of God. The student will learn to identify opportunities, develop blended business approaches, avoid pitfalls, determine methods to raise capital, and plan a launch of their enterprise. ENTR-3010 3 hours Digital Marketing: Creating Content –Fa, Sp The rate at which customers shop and source information online is accelerating at a frenzied pace. Many companies — ranging from startups to established corporations — are unsure how to best engage these content-starved consumers and find themselves struggling to grow awareness and generate leads. This course reveals why and how many companies are compelled to supplement or replace traditional marketing methods with digital-style engagements and provides an immersive experience alongside the most common platforms and tactics used in social media marketing, content creation and automated marketing. (Fee:$20) ENTR-3020 Digital Marketing: Brand Advertising –Sp 3 hours Ensuring brands and products are easily found by customers requires both inbound and outbound methods backed by a solid web presence. Choosing the right channels and refining digital content allows companies to enjoy higher conversion rates while receiving the best ROI on advertising efforts. This class will evaluate the different E-commerce Platforms, how to optimize product information and explore the best SEO methods to ensure highest deliverability. Advertising through various PPC (pay-per- click) campaigns then evaluating metrics using assorted analytics software are also covered in this course. (Fee:$20) ENTR-3040 Entrepreneurship Practicum –Fa, Sp 1-12 hours This course will be a practicum for students to gain experience in a small business or entrepreneurial setting that is appropriate for their future goals. These experiences will be in the form of internships, shadowing entrepreneurs, working in a small business or entrepreneurial firm on significant projects, or in significant roles, or consulting with these types of firms. Due to the dynamic nature of opportunities provided by small business people and entrepreneurs, it can be taken, with the permission of the lead professor, at any time. In addition, since each experience is unique, it can be taken more than once for up to 12 semester hours. Prerequisite: Permission of instructor. ENTR-3070 Entrepreneurship Accelerator I –Fa, Sp 2 hours The Entrepreneurship Accelerator gives developing startups access to mentorship, education, potential investors, and other support to help them reach higher-growth stages and strong positioning to claim a share of their target markets. Accelerator I will pull founders through the process of creating an MVP (Minimum Viable Product) aimed at specific Total Addressable Markets (TAMs). Founders will work with faculty and staff to develop a product roadmap and launch plan. Successful completion of this segment’s stage-gates will allow the founder to enroll in ENTR-3080 Entrepreneurship Accelerator II. (Fee: $40 ENTR-3080 Entrepreneurship Accelerator II –Fa, Sp 2 hours The Entrepreneurship Accelerator II gives developing startups access to mentorship, education, potential investors, and other support to help them reach higher-growth stages and strong positioning to claim a share of their target markets. Accelerator II pursues high-growth techniques through industrialization and paves the way for obtaining seed capital. Course reviews legal entity types in tandem with business requirements and investigates how to grow sales through the most suitable channels. Founders will work with faculty and staff to develop the best product roadmap and launch plan. Successful completion of the segment’s stage-gates will allow the founder to enroll in ENTR- 3090 Entrepreneurship Accelerator III. ($Fee: 40). ENTR-3090 Entrepreneurship Accelerator III –Fa, Sp 2 hours The Entrepreneurship Accelerator III gives developing startups access to mentorship, education, potential investors, and other support to help them reach higher-growth stages and strong positioning to claim a share of their target markets. Accelerator III concentrates on the requirements for a successful product/ service launch and establishes a process to obtain venture capital. Founders will explore and evaluate revenue streams and identify how to pivot — if needed — after evaluating feedback from customers, partners and potential investors. Successful completion of this segment’s stage-gates will allow the founder to complete the sequence of the Accelerator courses. (Fee:$40) ENTR-3410 Topics in Entrepreneurship –Fa, Sp, Su 1–3 hours A variety of courses are covered under this heading on an experimental basis. This allows the department to meet the changing needs of the students without formally adding or dropping courses. (crosslisted with BUS-3410 Topics in Business) ENTR-3510 3 hours Entrepreneurship and Small Business Management –Fa This course will introduce students to business innovation and entrepreneurship in small and large organizations. The basics of envisioning, evaluating, starting, and running a brand- new business and/or a new business unit within an existing organization will be explored. (crosslisted with MGMT-3510 Entrepreneurship and Small Business Management) Finance (FIN) FIN-1710 Personal Finance –Fa, Sp 3 hours This course is designed to educate and inform the undergraduate student about personal finance, with the view toward practical application, both currently and upon graduation. The course integrates principles of personal finance with biblical principles. Topics include: biblical stewardship, work, financial planning, budgeting, giving, taxation, use of credit, investments, asset protection, retirement and estate planning. (This course is a general elective course.) FIN-2730 Church Business Administration 3 hours A study of the principles and procedures of the financial management of the local church organization. (Credit not applicable to meet business elective requirements.). Page 240 2021–22 Undergraduate Academic Catalog Course Descriptions ENTR-1020 – FIN-2730 BUSINESS ADMINISTRATION