MRKT-3630 Marketing Research–Sp 3 hours This course examines marketing research methods to understand how they generate different types of information relevant to the identification and solution of problems in marketing. Students will complete a research project that will teach them how to formulate marketing problems, design relevant studies, collect and analyze data, draw appropriate conclusions, and make recommendations that lead to sound marketing actions. Prerequisites: BUS-2150 Statistics for Business; MRKT-3600 Principles of Marketing; MRKT-3650 Consumer Behavior. MRKT-3650 Consumer Behavior–Fa 3 hours This course examines behavioral concepts and theories from psychology, sociology, anthropology, and economics. Primary focus is on identifying and/or creating consumer behavior models that inform marketing research and produce insights that guide appropriate marketing decision-making and strategy development. Prerequisite: MRKT-3600 Principles of Marketing. MRKT-3660 Marketing Communication Strategy–Fa 3 hours Effective marketing communication strategies are built on the strategic direction laid out in a formal marketing plan and a deep understanding of the consumer journey for the target market. Accordingly, students will develop a marketing plan and carefully map out the stages of the consumer journey based on research insights. They will then formulate a detailed creative brief to guide media strategy and message strategy for consumers in each stage of the journey. The process will culminate in the creation of actual content for each consumer journey stage with an emphasis on voicing and executing messages appropriately for target consumers. Prerequisite: MRKT-3600 Principles of Marketing. MRKT-3670 Business-to-Business Marketing–Fa 3 hours Business-to-Business Marketing represents a much larger sector of economy and a greater number of jobs than consumer marketing. This course prepares students to effectively manage the unique strategic challenges of marketing goods and services to businesses, governments, and institutions. Prerequisite: MRKT3600 Principles of Marketing. MRKT-3680 Nonprofit Marketing–Sp 3 hours Designed to acquaint the student with skills, abilities, and attitudes necessary to effectively implement marketing practice in nonprofit organizations. Prerequisite: MRKT-3600 Principles of Marketing or permission of instructor. MRKT-3690 Services Marketing–Sp 3 hours The vast majority of the global economy is based on service organizations that perform tasks on behalf of their customers. As compared to physical goods, services are uniquely challenging to market because the product 1) is largely intangible, 2) varies more in quality, 3) often involves customers in the production process, and 4) cannot be inventoried for future sale. This class is designed to help students prepare to meet those challenges in the marketplace. Prerequisite: MRKT-3600 Principles of Marketing. MRKT-4610 Marketing Strategy–Sp 3 hours This is the culminating course for marketing majors. Its purpose is to build on what has been learned in prior marketing and business coursework in order to form a comprehensive and integrated perspective of strategic marketing management. Students will apply their knowledge in broad-based contexts in order to deepen their ability to develop cohesive and effective strategic and tactical marketing plans. Must be taken at Cedarville University; transfer or transient credit for this course will generally not be accepted. Prerequisites: Senior status; twelve hours of marketing including MRKT-3600 Principles of Marketing, MRKT3630 Marketing Research, and MRKT-3650 Consumer Behavior. MRKT-4620 International Marketing–Fa 3 hours The challenges of discovering and pursuing opportunities for effectively marketing goods and/or services globally are immense. This course involves an intensive investigation of the environmental factors (economic, financial, cultural, political and legal) that must be thoroughly understood and factored into the development of global marketing strategies. Prerequisite: MRKT3600 Principles of Marketing. Mathematics Education (MTED) MTED-3110 Clinical Teaching in Mathematics–Fa, Sp 1 hour Students are assigned to assist a college instructor in classroom and laboratory teaching, evaluation, and related responsibilities. The student must complete 40 clock hours of clinical involvement in each teaching field for which licensure is desired. Prerequisite: Completion of Introduction to Education Block. MTED-3120 Teaching Mathematics–Fa 3 hours Designed to introduce prospective secondary school mathematics teachers to the curriculum, materials, and methods of classroom teaching. Prerequisite: Admission to the Teacher Education Program. Music Education (MUED) MUED-1000 NAfME–Fa, Sp 0 hours The National Association for Music Education exists to advance music education by encouraging the study and making of music by all. NAfME is the primary professional organization for music educators. The campus chapter provides informative seminars including a focus on Value Added Assessment along with service activities. NAfME offers music educators a connection to the professional world of music education and increased understanding of the role of NAfME in the field of music teaching. All music education majors are required to enroll in this course as part of their professional development and career preparation. A minimum of 8 semesters of satisfactory participation is required. (Fee: $60) MUED-2730 2 hours Wind and Percussion Methods for Music Educators–Sp Class instruction in basic playing and teaching of all band instruments. Required for the vocal major pursuing the Bachelor of Music Education degree and instrumental performance majors; open to others by permission of the instructor. (Fee: $40) (even years) MUED-2870 Brass Methods for Music Educators–Fa 2 hours Class instruction in basic playing and teaching of the brass instruments – trumpet, horn, trombone, baritone, tuba. (Fee: $40) (even years) MUED-2900 Guitar Methods for Music Educators–Sp 1 hour Class instruction in basic playing and teaching of guitar. Required of music education majors pursuing the choral track. Open to other students by permission of instructor. (Fee: $40) MUED-2910 2 hours Woodwind Methods for Music Educators–Sp Class instruction in basic playing and teaching of the woodwind instruments – flute, oboe, clarinet, saxophone, and bassoon. (Fee: $40) (even years) MUED-2930 String Methods for Music Educators–Fa 2 hours Class instruction in basic playing and teaching of the string instruments – violin, viola, cello, string bass. (Fee: $40) (odd years) MUED-2950 2 hours Percussion Methods for Music Educators–Sp Class instruction in basic techniques, playing and teaching of the snare drum, tympani, and other tuned percussion instruments. (Fee: $40) (odd years) 2025–26 Undergraduate Academic Catalog Page 285 Course Descriptions MRKT-3630 – MUED-2950
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