The Cedarville Herald, Volume 55, Numbers 27-52

o fMAGIC o ° o u s ssm ' n SMART SHOP W ILL MOVB TO { NEW LOCATION IN XENIA HOW TQ HOLD LIGHTED CANDLE UNDER WATER CAMPLE WU REMAiM UT AS U3«G ASOXVGEN REMAINS IN G lass T candle IS PLACED, ON CORI^ GLASS IS PLACEO OVED CANDLE ANO SUBMERGED UNDER WATER. W L W CLUB MEETING The W . L . WV Club held their meet. The Smart Shop, owned by E. Earl ing at the Library Tuesday, July 19th. Mann, since March, 12, w ill he moved The meeting was called to order by from its Main street location to the the president, followed by the busi- Flynn Building on South Detroit St., ness meeting and report o f the enter- Xenia. * tainment committee fo r tho style- show i Mr. Minn is conducting a removal to be given later. Mies Hanna helped sale before taking the new location, the girls with their record books and The shop handles a complete line o f dresses. The next meeting w ill be held ladies’ ready-to-wear apparel and all at th? School House, Wednesday, accessories. Great reductions have- July 27 a t 1:30 P, M. Miss Radford been made in all departments. The .vill bring a judge from Xenia to FIRST TO USB MOTOR CAR ON RURAL ROUTE TRIPS John Sheets, who was retired last week as rural mail carrier out o f Os. mm poatoffke, had a record o f never missing a day from his duties fo r ill- ness or any other reason, in the nearly 29 years he served. Sheets thinks he was the first rural carrier to use an automobile in covering his route in place o f the horse and wagon. sale will continue until August 1st, judge the dresses. girls' record books and The Tuesday was entertained ton this week. N igh t Rook Club by Mrs, Ed Hamil- Mr. and Mrs. Charles Starbuck and children, Martha Jo, Richard, and Tommie, Mrs. Bertha Doan and Miss ijiss Wilmali Spencer entertained a company o f ladies last Saturday a f­ ternoon with a miscellaneous shower in honor o f Miss Gejievera Jamieson .vtiose coming marriage to Mr. Frank Edward W iley on Wednesday, July 27th. The guests enjoyed a program Eloise Thomas, o f Wilmington, spent o f mugic and readings. There was a in Place a small candle on a large cork, light the candle and float the cork a pail of water. Then turn a large glass upside down, place It over the l candle and down upon the cork. With your hand on the glass shove It down : into the water until It Is completely submerged. The air Inside the glass * j will prevent the water from entering and the candle Will stay lit until the ! oxygen inside the glass Is exhausted. If you cannot find a large cork, the base j of which must be larger than the glass, anything else light enough to float will l do. It would be interesting to make a wager with your friends ns to how long ! the candle will burn under water. A large glass will hold more oxygen and i enable the caudle to bum longer. | {Copyright, Wilt I-Mndhor»t.>. Wednesday with Mrs. Della Johnson. vocal solo by Mrs. M. H. Jackson, nee Marshal H. A . McLean, been on the sick list fo r the past few weeks is again able to be about. f1 t Dorothy Qglesbee; a reading by Miss who has Waddle; a vocal solo by Miss n o ir in iiM ^ I Wanted to Buy i Used Electric Water Pomps Mrs. Emma Dorst and daughter, j.Miss Martha Dorst, Mrs. Belle Vau- j ghan and daughter, Anna, Mary Kath. j rine,.Bobby and Byrne Vaughan o f ] Pomeroy, visited a few days Mr. and Mrs. Frank Bird. Ruth Burns; a piano duet by Misses Josephine Auld and Martha Waddle. A fter refreshments o f one course the various gifts were opened. pome and get cooled off at the Fes tival on the M. E. church lawn, Satur — day night. a m j The Women’s Club-held its annual |picnic Thursday evening at Lakewood ° f Beach. . Saturday night, July 23, Ice Cream, Cake, Lemonade, M. E. church lawn W. H. Swankhouse Mr. and Mrs. J. F. McKinnis Silverton, O., and Mr. and Mrs. C. E. McKinnis and children, Richard' and Charles, o f Pleasant Ridge, O., spent Sunday with Mr. and Mrs. C. E. Mas­ ters. Mr. Jack DeW itt o f Wellston, 0. was also a guest fo r several days last IjAND PLASTER to be used in­ week. stead o f lime on melons, potatoes, etc ~ ‘ W ill not burn the plants and .acts as Home made ice cream and cake Sat- a fertilizer and c a r r i e r o f poisons -urdny night on .the M. E. church Stiles Company, S. Detroit & H ill Sts lawn. . “ ' ’ #' • Xenia, Ohio Phone 298. (4 t) 3303 E. Third St., Dayton, Ohio HilMlF C. F. SELF BARBER SHOP (Located in Room Formerly Occupied by Sfervice'Hard-- ware Co.) , - CIGARS,aGARETTES,TOBACCO, SOFTDRINKSANDCANDY Pool and Billards We Invite a Share of Your’Patronage Main Street, Cedarville, -Ohio Center Traction Means Safety .S£C haw Ceodj-air pate IGACnOH in /h*center— hhi bueey Mocks oi rnbnt-r —t n a - u ia i — «tnsp-»Iol- tod—to ti|| in, arlp and hold. Mote etoj/i Tile Ali- Weetber Ttend Is -■ bid n tw n why millions more people ride on Goodyesr lir a . Comeinr—we’Udem- onstretel S -*>» ‘//iAw,, T RAD E k, Your t i r e s t h a t s - l - |ip for t i r e s t h a t GR 1|P *'■ New 1932 Silent and Safe G O O D Y EA R A ^ L -W E A T f t ^ TODAY YOU TIRE BUYERS HAVE IT ALL YOUR OWN WAY* H4 COAL To take advantage o f JULY PRICES on COAL, I am having shipped next week a Car o f DanaBlock, a Car o f Yellow Jacket and a Cau^of No. 3 Pocahontas.. These cars will all be in last o f next week. If you wish to lay in your winter COAL before prices advance, please see me or call me by phone. , With everyone talking econ­ omy—withmanypeoplewon­ dering if they can get good tire* at a low price— it’s a whale of a comfort to look at the facta about tires , . . Today you can get Goodyear Tires—the finest quality in Goodyearhistory— at the same prices you’d pay for second-choice tires! , . « on this fact. And remember: Goodyear Tires are so good they outsell any other tire here in town, throughout th e . state, all over America . . . They’vfe been, leading In.sales fo r 17 successive years! They’re first-choice with the public by more than 2 to 1. So why take a second-choice when first-choice costs no more? C. L. McGuinn TELEPHONE— 3 South Miller St. Cedarville, O* FORSALE ANDWANT ADSPAYBIG Drive around and check up Lowest Pjrlces of Any Summer In 30 Years! $ < » 6 7 t l B t EACH IN PAIRS 3 0 x 3 ^ RejJ- G l. , T U B E 9 4 « • 3 . 7 b E A C H , S in g ly “Advertise**** or Die!” Under the caption two noted Ohio advertising experts dis­ cuss the action of a nationally known soap manufacturing con­ cern in deciding to reduce-dividends to maintain its usual adver­ tising program. In view of the inclination on the part of some merchants and other business men to yield to timidity and mis­ taken idea of economy by curtailing advertising m these trying times, their words are worth pondering- Out of the experien­ ces of many years devoted to study o f economic ups and .downs and of the science of merchandising these authorities offer ho county, and to this end the game counsel that should interest the small and large advertisers of this community and every other community in the United States. Listen, then, to Douglass M, Allen, president of the Proc­ tor & Collier Company, of Cincinnati, “The officials of the soap company are not guessing..They know the lesson taught by the history of marketing and adver­ tising. It is this : Continue advertising or sink into oblivion. “I can recall at this moment a soap that years ago was sold in vast quantities all over the United States because it was well advertised. But the advertising was stopped— and the sales stopped, too, and now no one ever hears of that- spap and it is completely off the.market. • “I recall a breakfast food that years ago was the best sel­ ler. It was well advertised then. But someone thought it could sell without advertising—tbut it didn’t. It died a commercial death when the breath of advertising was taken out of it. “Every year there are vital changes in 14 per cent of our population and advertising must takeythe changes into consid­ eration, A merchant must advertise not only to hold, and sell his old customers— -but to make new customers, for the bid pop­ ulation dies or moves away and new population is constantly appearing. ” . . “Out of 100,000 people there are annually 2,083 new born, 1,042 brides and as many bridegrooms open new homes, 1,656 persons enter other homes or apartments and 1.156 die.. “A recent compilation shows that 20 large corporations that consisteently maintained their advertising through the de­ pression showed remarkable results without exception, and completely outdistanced 20 other large corporations that fail­ ed to maintain their advertising. / - “The company willing to cut dividends now to preserve ad­ vertising when others are reducing theirs is acting with vision. Its stockholders, making a temporary sacrifice, are bound to benefit in the long run.” ' - And consider their corroborative testimony of Jesse M. Joseph, another shrewd Cincinnati business counsellor: . “The soap company evidently knows that to be the historic truth. I can recall many instances where that thing occured. Articles nationally advertised and sold in vast quantities and that build up fortunes, promptly sank into oblivion when the advertising ceased. “ I recall a toilet article that was widely advertised years ago and enjoyed a stupendous popularity and sale. But when the advertising proprietor died and the bankers, who came into control of the company decided.to save $250,000 annually by not advertising, the product promptly.dropped out of public notice and use. Instead of saving the money usually spent for advertising they lost it, and more beside. “Advertised products, because of quantity production, can be made and sold cheaper than a non-advertised article. Who pays for advertising ? It is the manufacturer who does not ad­ vertise. “In the old days they used to say ‘competition is the life of trade.’ . That’s changed, Today advertising and co-operation are the life of trade. Cease to advertise and the public forgets you overnight. It is*hard to come-back, for another who has consistently advertised will take your place if you drop out.” 150 PHEASANTS TO BE PLACED IN GREENE COUNTY SOON A consignment o f 150 pheasants is xpectcd to be received about July 20 jy E, D. Stroup, Greene County game jrotector. The birds will be distribu- . , . . . ed as evenly as possible throughout a ^ f, t e ^SCience^ f he county, and to this end the garni protector is making a survey and en isting the aid o f sportmen and fa r­ mers. N V ITA T IO N S OUT FOR R1TCHIE-EBERSBACH NU PT IA LS Invitations have been received here announcing the coming marriage o f Rev. Orland Ritchie, Pittsburgh, to Miss Louise Ebersbach o f Pomeroy, .August 9th. Rev. Ritchie is a son o f Rev. and Mrs. C. M. Ritchie o f this place. HOME SAV INS SU IT The Home Building and Savings Co. -has brought suit against Fred Mum- ma, L. C. Coblefroth and W. J. Morris as trustees o f the Knights o f Pythias Lodge No. 379 at Osborn. Harry D. Smith represents the plaintiff. REA L ESTATE TRANSFERS Marshall Burd to Samantha Bray, half o f lot in Xenia city, $50. William H. and Ida B. Shields to Samantha Bray, half o f lot in Xenia, $000. , , , ’ Clarence N, and Virginia R. Rout- zong to Earl W. Burrowes, two lots in Osborn, $1. International Development Co., to Phil and Linda Hurlander, lot in the Wright View Heights, Bath Twp. $1. Hazel C. Managan to Fremont Man- gan, 51.59 acres in Xenia Twp. $1. . Dayid S. and Clara W . Hanchett to Antioch College, Yellow Springs, lot at Davis and Phillips Sts., Yellow Springs, $1. Rose and George A . Grottendick to _E,_JL and_(L_JEL Schmidt, two tracts, in Xenia City, $1. 'iiMmiHiiHimiiiMUiiiimimiiiMMiimiMiiimiaitiimiiiiiiitit |. . LOANS AND . . .! (. . .INSURANCE. . . I |We Will Loan You money on Your 1 | AUTOMOBILE j I Farmer*' Special Rate On | 1 INSURANCE I | A Saving Can Be Made on Insur- | ance by Calling Us ELDEN &,CO., Inc., I Steele Bldg. Phone 23 Xenia, O. nimtimiMMMimitiiHMiniuiiiiimiMHmtiMiiiiiiHiimiiinMM - HORSES s c aw s o r size R everse P hone C harges MAIN OFFICE Columbus. Ohio E.G.Buchsleb. inc. C A L L .............. i 'REENE COUNTY FER T IL IZER Tel. 810, Xenia, O. Latest Lifetime Guaranteed Supertwisl: Cord G O O D Y E A R S P E E D W A Y S Casli Prices—Mounted Free ?u il O vrats* KacYi U r h J w l» lr s T a b - Fill! Overalze I'nch l;uch III Pnlro T ij 1* u 4 .4 0 -2 1 _____ « 3 -S8 6 3 .8 8 * 3 . 0 * b.00.19 ........... • 5 »3 S 5 5 * 4 0 1 . I S 4 .5 4 -2 0 ........ r „ 3 » 4 .2 0 X ,0 O S.Ou-2 0 ............ 5 -4 9 5 * 3 3 4 5 6 - 2 1 _____ X .O f 5.(10-21............ 5 *7 * 5 « S J 1 -3 3 4.25- 1 9 - ^ S ‘ *»0 1 .0 8 5.25-18............ 6 .1 6 5 *9 9 4 .75-20 § 5 .0 9 X.0 0 . . . 5*J5**Jl, 0 .6 4 6 .4 6 l - ? 3 Jean Patton TUNE IN (Station) Wed. (Time) P.M. Goodyear Radio program. SMART SHOP Removal Sale Hundreds of people came Saturday and hundreds bought. Everyone seem­ ed satisfied with the values offered. Come in the last of this week. Take a little more time. It will pay you well------- — NEWEST SHEER DRESSES quality washable frocks and come in all sizes from Including brand new eyelets. These are our best 14 to 50. * $ 1.79 PORCH FROCKS. Only SO of themjeft. 59c to 99c value** Sizes to 50 200 DRESSES. Our newest 99c quality, in all the wanted materials. Sizes tb SR 7 9 c GIRLS' DRESSES. 59c and 65c values. Fast colors. Sizes mostly 3 to 10. 3 9 c ALL Hats— Must go. Choice 19c, 49c 69c and .......... 9 8 c ALL SPRING COATS OUT AT BIG RE­ DUCTIONS. HOOVER APRONS — Regulation 99c White Hoover Sizes to 46 ... 7 9 c PAJAMAS— Fast color Print Lounging Pajamas. A ll sizes .... ---------- 88 c SKIRTS—-Sweaters and blouses. Choice of all $1.00 values ..................... 7 9 c $1 BOBOLINK HOSE— Guaranteed to give satisfaction .......................... 7 9 c $1.00 MESH HOSE and .ilk jacquard lace .... ........................ 79c HOSE in all silk chiffon and 75c service we ight ................ ‘*"65 C 59c FULL FASHIONED HOSE in chiffon or service ...................... 4 5 c 50c MESH HOSE. Nice appearing, long wearing, good colors................. 3 9 C 39c RAYON HOSE Very fine guagegood fitting, long wearing ................. 2 9 C 59c BLOOMERS. Panties and step-ins. Large and extra sizes............... '45 C BLOOMERS. Still a few dozens of med­ ium size run *e»i*t Rayon bloomers ___.................... 17c 2 .39 300 BETTER DRESSES Our very b6st silk ahd rayon dresses in every color, pattern and style. Sizes 14 to 64. Each dress plainly marked with a yellow ticket. •J* .J