12 Prepared by the Creative Services Department, Cedarville University | 2025 ۰ ©2025 Cedarville University GRADIENTS, PATTERNS, AND TEXTURES Color, gradients, patterns, and textures need to be used consistently to create a cohesive brand identity. The following swatches show how these elements can be combined to create unique and engaging backgrounds. Grain Half-tone Hexagon PATTERNS AND TEXTURES GRADIENTS COLOR + TEXTURE
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