16 Prepared by the Creative Services Department, Cedarville University | 2024 ۰ ©2024 Cedarville University COLORS AND GRADIENTS DON'T 1. Don't overuse secondary colors; make sure to find a balance where at least one primary brand color is used. • Using Pantone 2965 or Pantone 130 as the primary color in the gradient is a good rule of thumb. 2. Don't use off-brand colors. It is never acceptable to use colors not specified for the Athletics Department brand. 1. 2.
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