29 PHOTOGRAPHY COLOR OVERLAY Color overlay effects can be applied to add interest or tone down an image for use in a background. 1. In Adobe Photoshop, create a "Gradient Map" adjustment layer. 2. With the adjustment layer selected, click on the gradient editor to select colors. 3. Select a lowlight and highlight color. As a general rule, the highlight color should be a brand color. The lowlight color will need to be eyeballed; it needs to be dark enough to create contrast. 4. This will create a duotone image that is much cleaner and more precise than using overlay effects. Brand Elements 1. 3. 4. 2.
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