30 Prepared by the Creative Services Department, Cedarville University | 2024 ۰ ©2024 Cedarville University PHOTOGRAPHY COLOR OVERLAY DO 1. Make sure the image retains enough contrast. • Decide which brand color you plan to use as the main color, highlight or lowlight, and adjust the secondary color to complement it. 2. Use contrasting colors to create interesting images. • Pantone 2965 and an edited hue of Pantone 130 were used to create this image. 3. Create low-contrast images for backgrounds. • Be careful to keep enough detail for the image to retain context. Brand Elements 1. 3. 2.
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