31 PHOTOGRAPHY COLOR OVERLAY DON'T 1. Don't make the image too lowcontrast. • Bring the highlight color up in brightness to allow more detail to come through. 2. Don't make the image too high-contrast. • The gradient map is too strong here. All detail is being lost in the highlights and shadows. 3. Don't move too far away from the original brand colors. • Pantone 306 is used as the main color, but the yellow highlight color is too far removed from brand colors. Brand Elements 1. 3. 2.
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