Cedarville University Athletics Brand Guidelines

36 Prepared by the Creative Services Department, Cedarville University | 2024 ۰ ©2024 Cedarville University LAYOUT DESIGN DON'T 1. Don't promote a sporting event without prominently including "Cedarville Yellow Jackets." 2. Don't use the Yellow Jacket logo as the only Cedarville Athletics identification. • Boldly include "Cedarville Yellow Jackets" in a prominent position in the layout. 3. Don't use the Yellow Jacket Sport Lockup at small sizes. • It does not scale well for digital media. • It uses an inefficient amount of space when compared to spelling out "Cedarville Yellow Jackets." • Use the main Yellow Jacket Mascot logo instead. 4. Never exclude important details, such as home/away, date, time, and the opponent. • It is important to include this information in the graphic and not push it to social media captions where it could be overlooked. GO LADY JACKETS! GO LADY JACKETS! GO LADY JACKETS! GO LADY JACKETS! GO LADY JACKETS! MATCH DAY! WISCONSIN PARKSIDE YELLOW JACKETS 1. 2. 4. 3.

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