1 ABOUT THE BRAND The Cedarville Athletics brand is related to — but distinct from — the University’s brand. While the mission of the Athletic department must always support the mission of the institution as a whole, the positioning and brand personality differ. The Cedarville Athletics Department is vibrant and growing, and is aggressively pursuing excellence in character as well as excellence in competition. The athletic programs at Cedarville embody and amplify school spirit and build community. Like the small-but-mighty insects for which they are named, the Cedarville Yellow Jackets pack quite a punch. They are aggressive and indomitable and should never be underestimated. SYNONYMS AND ANTONYMS: THE CU MASCOT IS • Competitive • Confident • Spirited • Dominant • Aggressive THE CU MASCOT IS NOT: • Combative • Arrogant • Mean-spirited • Destructive • Hostile
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