Cedarville University Athletics Brand Guidelines

About the Brand	4
Logos and Wordmarks	6
Yellow Jacket Mascot	7
Sport-Specific Lockups	10
Wordmarks and Initials	12
Alternative Mascot Lockup	13
Brand Elements	14
Brand Colors	14
Gradients	16
Hexagon Pattern	18
Halftone Texture	21
Grain	23
Photography	26
Photo Editing	28
Color Overlay	30
Brand Fonts	34
Typography	36
Layout Design	38
Donor, Sponsor, or Yellow Jacket Club	42

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