10 The Promotions Committee, one of four committees under the Revitalize Cedarville (RC) board, exists to strengthen community engagement, elevate visibility for downtown businesses, and create shared experiences that draw residents, University guests, and visitors together. The committee includes Beki Ryan (chair) and Janice Supplee, with Executive Director Sarah Garrison participating actively in planning. Throughout 2025, the Promotions Committee focused its efforts on delivering consistent, highquality events that continued the momentum established in 2024. Strengthening the Sidewalk Saturday Experience In 2025, Sidewalk Saturday entered a new season with a refreshed brand identity, updated logo system, and a full-year poster showcasing monthly themes from April through December. The vendor footprint was elevated through a new identity, The Market at Sidewalk Saturday, that we used on social media and on the website to promote the vendors. Attendance remained strong throughout the season, with the exception of May’s weatherimpacted event. Businesses participated consistently, and most downtown shops remained open for Sidewalk Saturdays during the academic year. Fewer downtown businesses participated during June, July, and August. New partners joined our planning team and played key roles: • Anna Grace Miller provided photography and web support, enhancing online visibility. • Wes Wickline supported children’s games and activities. • Andrea Lisby took on vendor coordination and communication. Cedarville University remained a significant partner by regularly loaning games, covering the cost of all promotional materials, sending Stinger to events, and providing strong campus communication support. This year, we also adjusted the calendar for Sidewalk Saturdays. While initially attempting variations of the event in February and March, participation was low due to cold weather and the University’s spring break. Therefore, the official Sidewalk Saturday season was moved permanently to the first Saturdays, April through December, creating a more sustainable and engaging event cycle. The 2025 season featured monthly themed events, which helped with advanced planning: • April: Spring Into Cedarville • May: Bright Futures Festival • June: Heritage and Hometown Picnic, Honoring Dick Walker (Jeff Beste took the lead and compiled a small team to lead this evening’s program.) • July: Stars, Stripes, and Summer Nights • August: SplashVille (Shout-out to the Cedarville Township Volunteer Fire Department!) • September: Cedarville Farm Fest • October: 2nd Annual Show & Shine (Scott Walker planned the car show!) • November: Great Cedarville Harvest Challenge • December: Little Town of Lights Promotions Committee
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