Marketing Messaging Map - Summer 2025

CEDARVI LLE UNIVERS I TY BRAND MESSAG I NG - SUMMER 2025 ADVANCEMENT EVERY GIFT MATTERS You help us make the transformative 1000 Days that the majority of our students spend at Cedarville possible so they are prepared for a life lived with intention, generosity, and focus to impact the world for the cause of Christ in their careers, their communities, and their churches. ADVANCEMENT STATEMENT BRAND TONE INSPIRATIONAL / SUPPORTIVE / PURPOSEFUL / BOLD UNIVERSITY BRAND POSITION Cedarville University offers a transformative educational experience grounded in the Word of God and the Testimony of Jesus Christ so that students live their lives intentionally, excelling in their vocations, serving their families and churches, and making an impact for Christ in all they do. ADVANCEMENT BRAND PILLAR STATEMENTS LEADING WITH A BIBLICAL WORLDVIEW Your generosity ensures that we have the programs and people in place to challenge our students and inspire them to live for Christ, all while placing Scripture at the foundation of every academic discipline. ACADEMIC PROGRAMS THAT ARE EXCELLENT AND SUPPORTIVE Your generous support allows us to evolve curricula to meet changing workforce demands and prepare students to think critically and launch a successful career. VIBRANT CHRISTIAN COMMUNITY JOYFULLY LIVING FOR GOD’S GLORY When you give to Cedarville, you become part of an intentionally generous community connected to the greater Cedarville family. With your help, we can provide scholarships for deserving students and continue to facilitate meaningful mentorship, discipleship, and friendship while creating an environment where students celebrate being part of the body of Christ. PROOF POINTS: Donors can be confident that their gifts are used to equip students who will make a difference for Christ. PROOF POINTS: Donors support programs that prepare students well for in-demand positions. PROOF POINTS: Financial gifts support campus programs that encourage meaningful relationships and spiritual growth.

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