AI is making workers more efficient; it may also be making them lonelier, according to multiple studies published by the Journal of Applied Psychology. Despite the research, a growing number of people are turning to AI for emotional connection. In 2025, an Associated Press-NORC Center for Public Affairs Research poll found that about a quarter of adults under 30 had used AI for companionship. The temptation to turn to AI for companionship may be especially strong for entrepreneurs, who had already been experiencing what successful business owner and speaker Marcus Sheridan called an “epidemic of loneliness.” In a profession that glorifies grit and often sweeps setbacks under the rug, entrepreneurs can struggle to find genuine, Christian community. Seven Cedarville students are working together to change the culture of isolation in entrepreneurship through intentional, biblical community and a clear-eyed view of AI’s strengths and weaknesses. Their home base? An off-campus home they’ve affectionately dubbed “The Hustle House.” 23
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