Channels, Spring 2017

Channels • 2017 • Volume 1 • Number 2 Page 19 combine digital and traditional advertising but ultimately reveals there is regulation everywhere. Stations must be careful to meet those regulations or face monetary forfeitures, license renewal denial, or even license revocation. Leadership of KWK had their license revoked for operating unfairly and promoting the damage of a local park. Ownership of KDND is awaiting the ongoing Commission investigation to find out if their license will be revoked because their actions “failed to serve the public interest” ( Entercom License, LLC , 2016, p. 2.). The total amount of the forfeitures for the cases mentioned in this paper alone is $42,000. These severe consequences are issued if broadcasters neglect operating fair, honest, and detailed promotions and contests. To serve the public interest, station personnel must keep the opportunity, accessibility and most importantly, safety of the people and property involved in mind. If they do not, they will find it difficult to capitalize on diverse and growing sources of revenue if the audience does not want to participate because they think the station is dishonest or because the FCC fines away the profits.