Channels, Spring 2018

Page 46 Costello • “Hello? Are You Still There?” Table I: Definitions Variable Definition Computer-Mediated Communication (CMC) Synchronous or asynchronous communication that primarily takes place from behind a computer, smartphone, or virtual platform. Human-to-Human Communication The reciprocal communication from senders to receivers and vice versa via social media. (Ko, Cho, & Roberts, 2005) Human-to-Message Communication Participants' interactions with messages (browsing and sharing messages) through the functions of social media instead of with other participants directly. (Lu, Lin, Hsiao & Cheng, 2010) Reciprocity The mutual exchange of personal disclosure from one interpersonal partner to another. Self-Disclosure The voluntary sharing of personal history, preferences, attitudes, feelings, values, and secrets; or, transparency. (Griffin, Ledbetter & Sparks, 2015) Social Media A platform such as Facebook, Twitter, or Instagram, used for the primary purpose of developing and maintaining relational connections. Part One: A Theoretical Basis for Relationship Development To begin a discussion about relational effectiveness within a social media sphere, the theories behind relational development must be considered. Charles Berger’s Uncertainty Reduction Theory predicts three reasons for developing a relationship: the expectation of interaction, the gratification of a need, or satisfaction of curiosity (Griffin et al., 2015). Although there is a multitude of reasons to begin and maintain an interpersonal relationship, and this is not an exhaustive list, Berger provides a simple starting point for the initiation and continuation of any relationship.