The Idea of an Essay, Volume 2

160 radio to life, qualities that make radio appealing to audiences, and data and insights that speak to its current standing and future as a media outlet. By understanding the connection between technology and communication, the appeal of technology and broadcasted information, connections with the radio voice, current trends in the radio market, and possible factors that could lead to a decline of radio use, the issue of the relevancy of radio can be answered. Data indicates that radio is not dying, but perhaps changing. With 92% of Americans still listening to FM/AM radio stations, it is a safe assumption that radio is still a major part of the media market (Mitchell Journalism.org) . What lies ahead for radio is uncertain, as the problems of declining localism and possible loss in revenue does hang over the industry’s head. However, with increases in listeners among the channels of online and satellite radio, there are still areas of progress to appreciate. As stations learn to use various tools, like social media, effective improvements can still be made in the industry. Radio is very much alive and a large part of our everyday media. Listeners are still tuning in. Bibliography Barboutis, Christos. “The Birth Of Radio Broadcasting: The Matrix Of Science, Technology And Communication In The Western World.” Radio Journal: International Studies In Broadcast & Audio Media 11.2 (2013): 155-168. Web. 25 Feb. 2014. Karpf, Anne. “The Sound Of Home? Some Thoughts On How The Radio Voice Anchors, Contains And Sometimes Pierces.” Radio Journal: International Studies In Broadcast & Audio Media 11.1 (2013): 59-73. Communication & Mass Media Complete. Web. 25 Feb. 2014. MacLennan,Anne F. “Learning To Listen: Developing The Canadian Radio Audience In The 1930S.” Journal Of Radio & Audio Media 20.2 (2013): 311-326. Communication & Mass Media Complete. Web. 26 Feb. 2014. Rosales, R. G. “Citizen Participation and the Uses of Mobile Technology in Radio Broadcasting.” Telematics and Informatics 30.3 (2013): 252-257. SCOPUS. Web. 26 Feb. 2014.