Inspire, Summer 1993

The Creswell sisters are preparing for the annual Heritage Alumnae Educators luncheon to be held on Tuesday, July 6, 1993 in the Alford Annex on Cedarville's campus. Rachel Creswell Funderberg '38, Mary Creswell Grube '37, and Junia Creswell Laughman '41, have scheduled a quilting demonstration, a delicious luncheon,and special music. See you on July 6! Gary Coiro'85, assistant pastor of Grace Baptist Church in Westerville, Ohio, presented an all-day seminar on Foundations for a Successful Marriage for engaged and pre-engaged-students(on April 24th). Topics included biblical basics for building intimacy, understanding marriage roles, and developing communication. Gary will also do follow up sessions on May6and May 20. Gary has a master's degree in counseling from Liberty University and is working on a second master's. Heritage Corner Cedar Day Commemorates Heritage Of Cedarville College Cedar Day 1993 saw the return of 17 Heritage Alumni to campus for a delightful luncheon and afternoon matinee of the Shakespearean play,The Comedy ofErrors.The Alumni counciljoined the luncheon in the President's Dining Room and enjoyed the company and the many stories of Cedarville's campus in earlier days. Gerson Moreno,one of this year's three 'John W. Bickett Scholarship recipients, was also present to give his testimony and his gratitude to the many Heritage alumni who support such a worthy cause. Gerson is ajunior Bible major.Each recipient receives a plaque and a scholarship of$1500 to be used for tuition at Cedarville College. Heritage Alumni also watched a video tape of Dr. Donald Kyle'28 as he reflected on God's goodness to Cedarville College for the 65 years he has been associated with the College. During a chapel service in which he addressed the students, Dr. Kyle compared the grounds on which Cedarville College stands to a sheep pasture nurturing godly young people. Harper Bickett '24, Dr. Donald Kyle '28, and Joseph Waddle'39 greet each other at the Cedar Day Luncheon. Local Heritage Alumni gather for a picture with Bickett scholarship recipient Gerson Moreno and wife Ellen (center back). Summer Trips Planned For Heritage Alumni Mark your calendars now for these activities you won't want to miss,and watch your mail for further details! July6 July 21 August 16 September 16 Heritage Alumnae Educators Luncheon,Alford Annex, 11:30 a.m. Indiana&Ohio Railway/Golden Lamb Luncheon Tour leave Chapel parking lot at 10:30 a.m. Cincinnati Reds ballgame and dinner leave Chapel parking lot at4 p.m.Game begins at 7:35 p.m. Brown County Indiana Day Trip leave Chapel parking lot at 8:00 a.m. For more information on any activities contact the Alumni Office at 1-800-837-2566. Dr. Frank A.Jurkat A Beloved Professor Remembered To many of her alumni,Cedarville College is Dr.Frank Albert Jurkat,and Dr. Jurkat is Cedarville College. Fulfilling roles from librarian and professor ofGerman and History for the college in 1895 to instructor oflanguages in 1954,Dr. Jurkat dedicated 60 years of his life to teaching classical and modern languages at Cedarville College. Dr. Jurkat received undergraduate degrees from Franklin College and Wittenberg College. He also earned a doctorate in language and literature from The Ohio State University and was granted a doctor of divinity degree from Cedarville College. The 1951 Cedrus records Dr.Jurkat as a man of prodigious learning. Cedrus also states that"an hour ofone of his classes is a delight to those who share it. when not only mind and spirit are fed with wit and wisdom. but the flesh,too,is sustained by the cookies and candy that he carries up the campus path in his market basket along with books." Dr. Jurkat had a genuine and unfailing kindness at the wellspring of his being.He also had a memory which forgot no one and a mischievous sense of humor which kept the students guessing. We salute Dr.Jurkat for the heritage he left to Cedarville College. AlumniReturn To Classroom xciting things are happening in the broadcasting major at Cedarville College and a number of alumni are responsible.Seven graduates visited the classroom this spring to share information and insights with students in the Broadcast Advertising and Sales course. Assistant Professor of Broadcasting Jim Leightenheimer'80taught the course. Lectures to orient the students toward a particular topic were followed by alumni presentations and question and answer sessions on the same topic. Topics included "The Account Executive as Consultant,""Organizing the Sales Effort," "Competitive Media,""Handling Objections,""Promotions," and "Co-op Advertising." The first session included a role-play between Mike Reed, '85,general sales manager for WRFD-AM in Columbus,Ohio and Brian Bush,'90,of McKay Bush Media in Columbus, demonstrating what is involved in being a successful broadcast account executive. Alumni participating in other sessions were Mike Davis'89 ofWQFL Rockford,Illinois; Mark Herbst'86 WHKO/WHIO Dayton,Ohio;Dan Poole'80 WCM,Detroit, Michigan;and Matt Daugherty'92 and Al Tucker'85 ofWRFD in Columbus,Ohio. A very important part of the class is the final assignment, which is the development of a proposal for a prospective client. After an initial consultive interview with the client and a meeting with Professor Leightenheimer,the students returned to the classroom for a role-play presentation with an alumnus. A number ofthe students were then able to present to the actual client and make the sale. Leightenheimer spent one quarter developing the course. His research included reading many books and sales training materials and visiting stations in Columbus,Ohio and Detroit, Michigan for some first hand experience in the field. According to Leightenheimer,"The time spent with aformer classmate and one ofour graduates was invaluable in learning about the field of advertising and sales. Their input was extremely helpful in designing what I feel is an especially realistic and practical course for our students." Students have received the course enthusiastically. As one student put it,"I really appreciate seeing how the theory we've studied really works.It's exciting!" Mike Reed'84,general sales manager with WRFD in Columbus, Ohio. Matt Daugherty'92 addresses the tactics to use in selling co-op advertising. Dan Poole'80 talks with students on organizing marketing calls. 11SUMMER'93