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MGMT-4520 Supply Chain Management

–Fa

3 hours

Introduces students to key concepts in supply chain design,

planning, and operations. Typical content includes the supply chain

strategic environment, designing appropriate networks, forecasting

demand and supply, planning and managing inventories, sourcing

and transporting products, supply chain coordination, and the

impact of technology on supply chain management. Course

methodology emphasizes application of concepts through case

study, plant tours, and presentations.

Prerequisites: BUS-2150

Statistics for Business; MGMT-3520 Production and Operations

Management.

(Fee: $50)

MGMT-4530 Industrial Relations Management

–Fa

3 hours

The interplay between market forces and institutional rules that

determine the employment relationship. Labor history, the effects

of changing public policies, trade unions, and collective bargaining

are viewed from various international perspectives. P

rerequisites:

MGMT-3500 Principles of Organization and Management.

MGMT-4540 Service Operations Management

–Fa

3 hours

An introduction to the concepts, methodologies, and

applications in service operations. Designed to develop problem-

solving and decision-making skills to apply in service firms.

Students will also learn to develop “lean” thinking necessary to

create value for customers in the service sectors.

Prerequisites

ACCT-2120 Principles of Accounting II, BUS-2150 Statistics

for Business, MGMT-3500 Principles of Organization and

Management.

(Fee: $25) (odd years)

MGMT-4550 Applied Leadership

–Fa, Sp

3 hours

This is an advanced course about managing people and

organizations in the 21st century. It is intended for seniors who

will soon face the challenge of leadership and influence in the

workplace, in business and other disciplines. This course will

integrate and apply what students need to meet the leadership

challenge.

Prerequisite: MGMT-3500 Principles of Organizational

Management; or permission of instructor.

MGMT-4560

3 hours

Organizational Change and Development

–Sp

This course focuses on the theories, concepts, processes,

and tools of leading successful organizational change, as

changes involve sensitivity to issues that arise at the individual,

interpersonal, and institutional levels as well as building the

organization’s capacity to both adapt to change and generate

innovation.

Prerequisite: MGMT-3500 Principles of Organization

and Management or permission of instructor.

MGMT-4570 Total Quality Management

–Sp

3 hours

This course expands on critical topics in the field of operations

management, including the operations management strategy and

tools and contemporary topics such as “Lean” techniques, value-

stream mapping, and Fundamentals of Six Sigma.

Prerequisite:

MGMT-3520 Production and Operations Management or

permission of instructor.

(Fee: $50)

Marketing (MRKT)

MRKT-3600 Principles of Marketing

–Fa, Sp

3 hours

This course examines the marketing processes of businesses

and other types of organizations from an analytical perspective.

Special attention is placed on the marketing environment and

the needs and behaviors of market segments as key drivers of

marketing planning for positioning, product, pricing, distribution,

and communication strategies and tactics.

Prerequisite: junior

status or permission of instructor.

MRKT-3610 Sales/Sales Management Systems

–Sp

3 hours

Principles employed in the development, administration, and

strategy of a sales force. Professional selling from a Christian

perspective along with training, managing, compensating, and

motivating a sales force.

Prerequisites: MGMT-3500 Principles

of Organization and Management; MRKT-3600 Principles of

Marketing.

MRKT-3630 Marketing Research

–Sp

3 hours

This course examines marketing research methods to

understand how they generate different types of information

relevant to the identification and solution of problems in marketing.

Students will complete a research project that will teach them

how to formulate marketing problems, design relevant studies,

collect and analyze data, draw appropriate conclusions, and

make recommendations that lead to sound marketing actions.

Prerequisite: BUS-2150 Statistics for Business; MRKT-3600

Principles of Marketing; MRKT-3650 Consumer Behavior.

MRKT-3650 Consumer Behavior

–Fa

3 hours

This course examines behavioral concepts and theories from

psychology, sociology, anthropology, and economics. Primary

focus is on identifying and/or creating consumer behavior models

that inform marketing research and produce insights that guide

appropriate marketing decision making and strategy development.

Prerequisite: MRKT-3600 Principles of Marketing.

MRKT-3660 Integrated Marketing Communications

–Fa

3 hours

This course represents the various ways in which an

organization “voices” appropriate messages in response to the

needs of the market. This course prepares students to create,

implement, and assess effective communication strategies that

coordinate traditional communication tools (advertising, sales,

public relations, publicity, sales promotion, packaging) with more

contemporary tools (electronic and social media) to accomplish

specific communications and marketing objectives.

Prerequisite:

MRKT-3600 Principles of Marketing.

MRKT-3670 Business-to-Business Marketing

–Fa

3 hours

Business-to-Business Marketing represents a much larger

sector of economy and a greater number of jobs than consumer

marketing. This course prepares students to effectively manage

the unique strategic challenges of marketing goods and services

to businesses, governments, and institutions.

Prerequisite: MRKT-

3600 Principles of Marketing.

MRKT-3680 Nonprofit Marketing

–Sp

3 hours

Designed to acquaint the student with skills, abilities, and

attitudes necessary to effectively implement marketing practice

in nonprofit organizations.

Prerequisite: MRKT-3600 Principles of

Marketing or permission of instructor.

MRKT-3690 Services Marketing

–Sp

3 hours

The vast majority of the global economy is based on service

organizations that perform tasks on behalf of their customers. As

compared to physical goods, services are uniquely challenging

to market because the product 1) is largely intangible, 2) varies

more in quality, 3) often involves customers in the production

process, and 4) cannot be inventoried for future sale. This class is

designed to help students prepare to meet those challenges in the

marketplace.

Prerequisites: MRKT-3600 Principles of Marketing

MRKT-4610 Marketing Strategy

–Sp

3 hours

This is the culminating course for marketing majors. Its

purpose is to build on what has been learned in prior marketing

and business course work in order to form a comprehensive

and integrated perspective of strategic marketing management.

Students will apply their knowledge in broad-based contexts in

order to deepen their ability to develop cohesive and effective

strategic and tactical marketing plans. Must be taken at Cedarville

University; transfer or transient credit for this course will generally

not be accepted.

Prerequisites: senior status; twelve hours

of marketing including MRKT-3600 Principles of Marketing,

MRKT3630 Marketing Research, and MRKT-3650 Consumer

Behavior.

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2015–16 Undergraduate Academic Catalog

Course Descriptions

MGMT-4520 – MRKT-4610