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Visual Communication Design
The
Bachelor of Arts in visual communication design
prepares students for a career in the fields of graphic and
interactive web design. The designer is generally identified
as a graphic designer, design consultant, or communication
designer. More specifically, career opportunities include the
design of advertising, exhibitions, publications, corporate identity,
packaging, books, signs, magazines, multimedia presentations,
and webpages. Every industrial, social, educational, service, and
governmental organization utilizes design services. Employment
may be with an organization or business, a design firm,
advertising agency, or in a freelance capacity.
Students may choose to combine the major with a specific
minor that enhances their potential for a wide diversity of graphic
design-related career options, including business management or
broadcasting and digital media. Portfolio diversity can be achieved
with a minor in studio art or web design, motion graphics, or digital
photography.
The following requirements involve 67 semester hours:
Visual Communication Design Core..................................43–49
ART-1100 Introduction to Art ..................................................... 3 ART-1110 Drawing Foundations. ............................................... 3 ART-1230 Two-Dimensional Design.......................................... 3 ART-2230 Three-Dimensional Design....................................... 3 ART-3310 Art History I............................................................... 3 ART-3320 Art History II. ............................................................ 3 PWID-3010 Style and Mechanics.............................................. 3 VCD-1100 Digital Imaging: Adobe Photoshop........................... 3 VCD-1150 Digital Imaging: Adobe Illustrator.............................. 3 VCD-1200 Design Thinking....................................................... 2 VCD/IDES-2000 History and Influences of Design................... 3 VCD-2200 Typography.............................................................. 3 VCD-2400 Graphic Design I...................................................... 3 VCD-2600 Web Design I........................................................... 3 VCD-3200 Portfolio I................................................................. 1 VCD-4200 Portfolio II................................................................ 1 VCD-4900 Visual Communication Design Internship............ 0–6Electives selected from the following....................................0–6
ART-2110 Intermediate Drawing............................................ 3 ART-2130 Painting Foundations............................................ 3 ART-2160 Sculpture Foundations.......................................... 3 ART-2170 Printmaking Foundations...................................... 3 ART-2250 Creative Photography........................................... 3 ART-3150 Ceramics............................................................... 3 ART-3250 Studio Photography.............................................. 3 BRDM-2606 Introduction to Computer Animation for Electronic Media................................................................ 2 BRDM-3630 Principles of Computer Animation..................... 3 BRDM-3611 Web Analytics.................................................... 3 CS-1210 C++ Programming................................................... 2 ITM 2300 Introduction to Programming................................. 3 PWID-4050 Content Strategy and Development................... 3 Any 3000- or 4000-level VCD course..................................... 3Graphic Design Concentration.................................................18
BRDM-2350 Introduction to Graphics for TV and Film.......... 3 VCD-3300 Production Design I.............................................. 3 VCD-3400 Graphic Design II................................................. 3 VCD-4300 Production Design II............................................. 3 VCD-4400 Graphic Design III................................................ 3Electives selected from the following:.................................... 3
VCD-2700 Scripting for Interactivity................................3 VCD-3700 User Experience and Interface Design..........3Interactive Web Design Concentration.....................................18
VCD-2700 Scripting for Interactivity....................................... 3 VCD-3600 Web Design II. ..................................................... 3 VCD-3700 User Experience and Interface Design................ 3 VCD-4600 Web Design III. .................................................... 3 VCD-4700 Interactive Design Capstone................................ 3Electives selected from the following:.................................... 3
VCD-3300 Production Design I.......................................3 VCD-3400 Graphic Design II. .........................................3Visual Communication Design Curriculum Summary
Proficiency Requirements. .........................................................0–5
Other General Education Requirements................................48–56
Visual Communication Design Major Requirements....................67
General Electives......................................................................5-13
Total (minimum, not including proficiency)........................... 128
Page
42
2016–17 Undergraduate Academic Catalog
Department of Art, Design, and Theatre
Visual Communication Design