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MRKT-3610 Sales/Sales Management Systems
–Sp
3 hours
Principles employed in the development, administration, and
strategy of a sales force. Professional selling from a Christian
perspective along with training, managing, compensating, and
motivating a sales force.
Prerequisites: MGMT-3500 Principles
of Organization and Management; MRKT-3600 Principles of
Marketing.
MRKT-3630 Marketing Research
–Sp
3 hours
This course examines marketing research methods to
understand how they generate different types of information
relevant to the identification and solution of problems in marketing.
Students will complete a research project that will teach them
how to formulate marketing problems, design relevant studies,
collect and analyze data, draw appropriate conclusions, and
make recommendations that lead to sound marketing actions.
Prerequisite: BUS-2150 Statistics for Business; MRKT-3600
Principles of Marketing; MRKT-3650 Consumer Behavior.
MRKT-3650 Consumer Behavior
–Fa
3 hours
This course examines behavioral concepts and theories from
psychology, sociology, anthropology, and economics. Primary
focus is on identifying and/or creating consumer behavior models
that inform marketing research and produce insights that guide
appropriate marketing decision making and strategy development.
Prerequisite: MRKT-3600 Principles of Marketing.
MRKT-3660 Integrated Marketing Communications
–Fa
3 hours
This course represents the various ways in which an
organization “voices” appropriate messages in response to the
needs of the market. This course prepares students to create,
implement, and assess effective communication strategies that
coordinate traditional communication tools (advertising, sales,
public relations, publicity, sales promotion, packaging) with more
contemporary tools (electronic and social media) to accomplish
specific communications and marketing objectives.
Prerequisite:
MRKT-3600 Principles of Marketing.
MRKT-3670 Business-to-Business Marketing
–Fa
3 hours
Business-to-Business Marketing represents a much larger
sector of economy and a greater number of jobs than consumer
marketing. This course prepares students to effectively manage
the unique strategic challenges of marketing goods and services
to businesses, governments, and institutions.
Prerequisite: MRKT-
3600 Principles of Marketing.
MRKT-3680 Nonprofit Marketing
–Sp
3 hours
Designed to acquaint the student with skills, abilities, and
attitudes necessary to effectively implement marketing practice
in nonprofit organizations.
Prerequisite: MRKT-3600 Principles of
Marketing or permission of instructor.
MRKT-3690 Services Marketing
–Sp
3 hours
The vast majority of the global economy is based on service
organizations that perform tasks on behalf of their customers. As
compared to physical goods, services are uniquely challenging
to market because the product 1) is largely intangible, 2) varies
more in quality, 3) often involves customers in the production
process, and 4) cannot be inventoried for future sale. This class is
designed to help students prepare to meet those challenges in the
marketplace.
Prerequisites: MRKT-3600 Principles of Marketing
MRKT-4610 Marketing Strategy
–Sp
3 hours
This is the culminating course for marketing majors. Its
purpose is to build on what has been learned in prior marketing
and business coursework in order to form a comprehensive
and integrated perspective of strategic marketing management.
Students will apply their knowledge in broad-based contexts in
order to deepen their ability to develop cohesive and effective
strategic and tactical marketing plans. Must be taken at Cedarville
University; transfer or transient credit for this course will generally
not be accepted.
Prerequisites: senior status; twelve hours
of marketing including MRKT-3600 Principles of Marketing,
MRKT3630 Marketing Research, and MRKT-3650 Consumer
Behavior.
MRKT-4620 International Marketing
–Fa
3 hours
The challenges of discovering and pursuing opportunities
for effectively marketing goods and/or services globally are
immense. This course involves an intensive investigation of the
environmental factors (economic, financial, cultural, political and
legal) that must be thoroughly understood and factored into the
development of global marketing strategies.
Prerequisite: MRKT-
3600 Principles of Marketing.
Sport Management (SMGT)
SMGT-1000 Sport Management Practicum
–Fa, Sp
1 hour
An on-campus sport management opportunity for students
in the sport management major to be involved in a variety of
activities compatible with athletic and recreational sporting
events and experiences. A minimum of 30 hours is required for
each practicum.
Prerequisites: SMGT-1350 Introduction to Sport
Management; departmental approval.
Credit/no credit.
SMGT-1350 Introduction to Sport Management
–Fa
3 hours
This course is designed to introduce the student to the dynamic
nature of sport management and the potential for successful and
satisfying career opportunities.
SMGT-2100 Sport in Society
–Sp
3 hours
The purpose of this course is to expand the student’s
understanding of sport by investigating how sport and society
interact. The relationship of sport to social variables, institutions,
and social issues/problems will be examined.
Prerequisite: SMGT-
1350 Introduction to Sport Management.
SMGT-2500
3 hours
Organizational Behavior in Sport
–Fa, Sp
This course will help students define and understand
the concepts of management and leadership within sport
organizations. There will be a focus upon the various skills,
roles, and functions of sport managers. This course places sport
organizations in the context of their environment and emphasizes
the manager’s role in adapting and reacting to changes in the
environment.
Prerequisites: SMGT-1350 Introduction to Sport
Management.
SMGT-2910
1 hour
Campus Sport Management Practicum
–Fa, Sp
This practicum provides the sport management major the
opportunity to assist faculty members or staff on the Cedarville
University campus with their sport management responsibilities
for a required minimum of 30 hours total.
Prerequisite: Sophomore
status or permission of the instructor.
SMGT-2920
1 hour
Recreation Management Practicum
–Fa, Sp
This practicum provides the sport management major the
opportunity to assist a recreation management employee/
volunteer with their responsibilities for a required minimum of 30
hours total.
Prerequisite: Sophomore status or permission of the
instructor.
2017–18 Undergraduate Academic Catalog
Page
229
Course Descriptions
MRKT-3610 – SMGT-2920
BUSINESS ADMINISTRATION