2022-23 Undergraduate Academic Catalog

VCD-2200 Typography –Fa 3 hours An introduction to the study of typography and its role in the structuring of visual language and its relationship to the discipline of graphic design. The course will examine the history of letter forms, their sources, and their influences and will provide opportunities for learning principles and guidelines for the effective use of type in visual communication for a variety of media and messages. Students will learn to structure intelligent, creative type solutions through classroom discussion, reading, research, and studio assignments, including editorial, promotional, and informational applications of typography. Prerequisites: ART-1230 Two-Dimensional Design; VCD-1050 applied Design: Tech Tools I; or permission of instructor. ( Fee: $50) VCD-2400 Graphic Design I –Sp 3 hours An introduction to the study of graphic design with emphasis on using the principles of design to communicate information and ideas in visual form. The course will provide opportunities to learn principles of visual communication and steps in the design process necessary to produce effective design solutions. Learning will be achieved through classroom discussion, reading, research, and studio assignments that center on producing concepts for both printed and electronic forms of information design. Prerequisites: VCD-2200 Typography; or permission of instructor. (Fee: $50) VCD-2600 Web Design I –Fa, Sp 3 hours Students learn foundational concepts and skills for building usable and beautiful user-centered websites by exploring the differences between graphic design and interactive design, gaining experience with designing webpage layouts, and practicing the skills necessary for constructing and publishing web pages with HTML and CSS. (Fee: $10) VCD-3200 Portfolio I –Sp 1 hour This course will focus on developing professional presentation materials and communication skills required to present project work to design professionals and prospective employers. Previous project work will be refined along with additional project work necessary to emphasize interest in a particular area of specialization. Students will be required to develop a resumé and portfolio along with written communication for documenting their education, experience, and technical skills. Students are recommended to have completed or be concurrently taking VCD-2400 Graphic Design I to have adequate material for their portfolio.(Fee: $145) VCD-3300 Production Design I –Fa 3 hours An introduction to the technical processes required for the production of graphic design solutions in a variety of media. The course will provide opportunities to gain understanding of guidelines and requirements necessary for producing design documents in both conventional and electronic media. Prerequisites: VCD-1050 Applied Design: Tech Tools I; Students are recommended to have completed VCD-2400 Graphic Design I. GD majors and minors only. (Fee: $50) VCD-3400 Graphic Design II –Fa 3 hours An in-depth study of graphic design and its role in creating visual communication. Coursework will examine methods of conducting and interpreting research, the development of strategy- driven concepts to formulate targeted design solutions, as well as the foundations of the branding process. The course will provide opportunities for developing conceptual and technical skills through class work and projects following specific communication models. Prerequisites: VCD-2400 Graphic Design I; VCD-3300 Production Design I (prerequisite or corequisite); or permission of the instructor. GD majors and minors only. (Fee: $50) VCD-3600 Web Design II –Sp 3 hours Students will learn advanced concepts and techniques in web design including visual design, navigation, usability, grid layout, scripting, coding, and other skills necessary to produce professional, visually enhanced media for delivery via the web. Students will use industry standards, including software, to develop websites and digital media that integrate motion, sound, and interactivity to add value and enhance the user experience for web-based advertising, marketing, and other communication needs. Prerequisites: VCD-2600 Web Design I . (Fee: $60) VCD-3650 Scripting for Interactivity –Fa 3 hours Students are introduced to the disciplines of interaction design and front-end development and learn how to use current technologies and best practices to apply principles of interaction to achieve simple, user-centered, interactive effects on real-world projects. Prerequisite: VCD-3600 Web Design II. (Fee: $50) VCD-3700 User Experience and Interface Design –Fa 3 hours Students will study the principles of user experience and interface design, including processes, research methods, and concept testing. They apply principles through conceptualizing, testing and prototyping real-world projects for websites, web applications, mobile applications, gaming consoles, and other emerging technologies. Prerequisites: VCD-2400 Graphic Design I; or permission of the instructor. (Fee: $35) VCD-4200 Portfolio II – Fa 1 hour This course will focus on revising a portfolio package that demonstrates to prospective employers professional-level knowledge and abilities within a particular area of specialization. Additionally, students will develop professional written, verbal, and non verbal communication skills that will guide the transition from academia to the design industry. Prerequisites: VCD-3200 Portfolio I and senior status; or permission of instructor. VCD-4300 Production Design II –Sp 3 hours An in-depth study of production methods and practices for application to 2-dimensional and 3-dimensional design concepts. Prerequisites: VCD-2400 Graphic Design I; VCD-3300 Production Design I; or permission of the instructor. (Fee: $50) VCD-4400 Graphic Design III –Sp 3 hours Students will complete a capstone project that combines skills from previous classes. Students will research, plan, conceptualize, prototype and implement a graphic design project - utilizing human-centered design research to develop a design strategy that informs targeted final solutions. Students will develop each phase of the project into a comprehensive project presentation. Prerequisites: VCD-3300 Production Design I; VCD-3400 Graphic Design II; or permission of the instructor. (Fee: $50) VCD-4600 Web Design III –Fa 3 hours Student survey current trends and developments in the fields of user experience, web design, and interactive design and apply new knowledge and skills to create an experimental interactive project. Prerequisite: VCD-3600 Web Design II. (Fee: $50) VCD-4700 Interactive Design Capstone –Sp 3 hours Students complete a capstone project that combines skills from previous classes. They will research, plan, conceptualize, prototype, test, develop, and implement a fully functional real- world interactive project. Prerequisites: VCD-3650 Scripting for Interactivity; VCD-3700 User Experience and Interface Design; VCD-4600 Web Design III. (Fee: $50). VCD-4800 1–3 hours Special Topics in Visual Communication –Fa, Sp This course will examine a topic of specialized interest within the field of visual communication design. Rotation of course content will be determined by faculty schedules and student interest. Actual contact hours would determine the amount of credit granted. Prerequisites: topic dependent and by permission of the instructor. (Fee: $50) 2022–23 Undergraduate Academic Catalog Page 233 Course Descriptions VCD-2200 – VCD-4800 ART, DESIGN, AND THEATRE