2023-2024 Undergraduate Academic Catalog

MIL-3010,3020 Military Science Ill 3 hours/sem The junior year of military science is completely dedicated to developing leadership skills and preparing students for the sixweek Advanced Camp in the summer of the junior year. Subjects covered are drill, leadership, marksmanship training, squad and team tactics with leadership exercises and advanced navigation training on day and night courses. Students learn to inspect soldiers’ equipment, draft and issue orders, and plan and conduct training as a small-unit leader. Prerequisite: Approval of professor of military science. MIL-4000 Leadership Lab IV 0 hours Applied Army ROTC training. Taken concurrently with 4000-level MIL courses. MIL-4010,4020 Military Science IV 3 hours/sem The senior year of military science provides senior cadets with advanced managerial leadership skills. Army staff procedures and functions are taught. These staff skills are put into practice through the assignment of seniors to major leadership positions within the cadet battalion. Seniors learn to command, lead, manage, plan, and supervise as they prepare for commissioning as officers in the United States Army. Senior students will receive instruction on military professionalism and ethics. Prerequisite: Approval of professor of military science. Marketing (MRKT) MRKT-3410 Topics in Marketing–Fa, Sp, Su 1–3 hours A variety of topics are covered under this heading on an experimental basis. This allows the department to meet the changing needs of the students without formally adding or dropping courses. MRKT-3600 Principles of Marketing–Fa, Sp 3 hours This course examines the marketing processes of businesses and other types of organizations from an analytical perspective. Special attention is placed on the marketing environment and the needs and behaviors of market segments as key drivers of marketing planning for positioning, product, pricing, distribution, and communication strategies and tactics. Prerequisite: Junior status or permission of instructor. MRKT-3610 Sales/Sales Management Systems–Sp 3 hours Principles employed in the development, administration, and strategy of a sales force. Professional selling from a Christian perspective along with training, managing, compensating, and motivating a sales force. Prerequisites: MGMT-3500 Principles of Organization and Management; MRKT-3600 Principles of Marketing. MRKT-3630 Marketing Research–Sp 3 hours This course examines marketing research methods to understand how they generate different types of information relevant to the identification and solution of problems in marketing. Students will complete a research project that will teach them how to formulate marketing problems, design relevant studies, collect and analyze data, draw appropriate conclusions, and make recommendations that lead to sound marketing actions. Prerequisites: BUS-2150 Statistics for Business; MRKT-3600 Principles of Marketing; MRKT-3650 Consumer Behavior. MRKT-3650 Consumer Behavior–Fa 3 hours This course examines behavioral concepts and theories from psychology, sociology, anthropology, and economics. Primary focus is on identifying and/or creating consumer behavior models that inform marketing research and produce insights that guide appropriate marketing decision-making and strategy development. Prerequisite: MRKT-3600 Principles of Marketing. MRKT-3660 Integrated Marketing Communications–Fa 3 hours This course represents the various ways in which an organization “voices” appropriate messages in response to the needs of the market. This course prepares students to create, implement, and assess effective communication strategies that coordinate traditional communication tools (advertising, sales, public relations, publicity, sales promotion, packaging) with more contemporary tools (electronic and social media) to accomplish specific communications and marketing objectives. Prerequisite: MRKT-3600 Principles of Marketing. MRKT-3670 Business-to-Business Marketing–Fa 3 hours Business-to-Business Marketing represents a much larger sector of economy and a greater number of jobs than consumer marketing. This course prepares students to effectively manage the unique strategic challenges of marketing goods and services to businesses, governments, and institutions. Prerequisite: MRKT3600 Principles of Marketing. MRKT-3680 Nonprofit Marketing–Sp 3 hours Designed to acquaint the student with skills, abilities, and attitudes necessary to effectively implement marketing practice in nonprofit organizations. Prerequisite: MRKT-3600 Principles of Marketing or permission of instructor. MRKT-3690 Services Marketing–Sp 3 hours The vast majority of the global economy is based on service organizations that perform tasks on behalf of their customers. As compared to physical goods, services are uniquely challenging to market because the product 1) is largely intangible, 2) varies more in quality, 3) often involves customers in the production process, and 4) cannot be inventoried for future sale. This class is designed to help students prepare to meet those challenges in the marketplace. Prerequisite: MRKT-3600 Principles of Marketing MRKT-4610 Marketing Strategy–Sp 3 hours This is the culminating course for marketing majors. Its purpose is to build on what has been learned in prior marketing and business coursework in order to form a comprehensive and integrated perspective of strategic marketing management. Students will apply their knowledge in broad-based contexts in order to deepen their ability to develop cohesive and effective strategic and tactical marketing plans. Must be taken at Cedarville University; transfer or transient credit for this course will generally not be accepted. Prerequisites: Senior status; twelve hours of marketing including MRKT-3600 Principles of Marketing, MRKT3630 Marketing Research, and MRKT-3650 Consumer Behavior. MRKT-4620 International Marketing–Fa 3 hours The challenges of discovering and pursuing opportunities for effectively marketing goods and/or services globally are immense. This course involves an intensive investigation of the environmental factors (economic, financial, cultural, political and legal) that must be thoroughly understood and factored into the development of global marketing strategies. Prerequisite: MRKT3600 Principles of Marketing. Mathematics Education (MTED) MTED-3110 Clinical Teaching in Mathematics–Fa, Sp 1 hour Students are assigned to assist a college instructor in classroom and laboratory teaching, evaluation, and related responsibilities. The student must complete 40 clock hours of clinical involvement in each teaching field for which licensure is desired. Prerequisite: Completion of Introduction to Education Block. MTED-3120 Teaching Mathematics–Fa 3 hours Designed to introduce prospective secondary school mathematics teachers to the curriculum, materials, and methods of classroom teaching. Prerequisite: Admission to the Teacher Education Program. Page 282 2023–24 Undergraduate Academic Catalog Course Descriptions MIL-3010 – MTED-3120