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Cedarville Magazine
marketing materials, and the cost of the
cookies. On the day of the big sale, Enactus
purchased four cookie varieties from
Pioneer Catering, the food service company
that operates Cedarville’s dining hall.
Collectively, students sold 250 cookies at
$.75 each and made nearly $200 in profits.
In entrepreneurial fashion, one of the
fourth-grade companies decided to up
the ante. After calculating the cost, they
packaged their cookies with small bags
of pretzels, and they were the first to sell
out of their product. This sparked great
Fourth-graders at Mills Lawn Elementary
got a taste of free enterprise last fall when
students in Cedarville’s chapter of Enactus
(formerly Students in Free Enterprise)
brought the Ready, Sell, Dough program to
their school in Yellow Springs, Ohio.
Enactus is a global student organization
with more than 57,000 members worldwide.
For more than 40 years, its focus has been
promoting entrepreneurship and applying
small business principles beyond the classroom.
Four Cedarville students spent a week
with two fourth-grade classrooms. In daily
two-hour lessons, they taught the children
basic business principles such as “revenue –
expenses = profit.”
The children formed four cookie
companies and were responsible for sales and
marketing. They advertised their product by
making posters and recording commercials
that they showed their parents and students
in other classrooms.
After borrowing a loan from “the bank”
(Enactus), students calculated expenses
including employee salaries, renting a table,
Ready, Sell, Dough!
Campus News
After 32 years as Director of Food Service with Pioneer College Catering, Cedarville’s own Chuck
McKinney is hanging up his apron ... trading fish sticks for a fishing pole and enjoying a well-earned
retirement. It takes a certain sense of humor to run a college dining hall (especially one that’s named
for you), and Chuck was famous for the dry one-liners he’d write on hundreds of student comment
cards every year asking for more X or less Y. Last fall, Cedarville honored Chuck’s faithful service by
naming him an honorary alumnus at the 2012 Legacy Banquet. So long, Chuck. We wish you well!
THANK Y0U, CHUCK!
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Cedarville Magazine
O
wn
a
piece
of
history
Thank you to everyone who celebrated Chuck’s retirement with
your gifts and tributes!
We have a limited number of autographed trays available for your
Cedarville Fund gift of $100 or more. Or send one to a friend! Your
gift honors a Cedarville legend and supports student scholarships.
Give online today at
cedarville.edu/goodluckchuck
.
“C
huck
’
s
”
won
’
t
be
the
same
without
you
!
classroom conversation about fairness, risk,
and innovation.
Teachers and students had fun applying
basic business principles along with other
learning outcomes like teamwork, new
vocabulary words, sharing ideas, and
respecting differences. Students in Ms.
Morgan’s Magnificent Fourth-Grade
class wrote, “Thanks to the Cedarville
University students for making economics
easy for fourth-graders to understand,”
and “Creating a cookie market and selling
cookies to Mills Lawn students was fun.”
At the end of the week, students
turned over the sweet fruits of their labor
to charity. They presented a giant check
for $182.91 to the Yellow Springs Food
Bank. “It was good for the children to see
the outcome of all their work,” said Bekah
Thome ’13, Enactus member and project
manager for Ready, Sell, Dough. “They had
the fun of giving away money they’d raised
themselves, and they got to see how their
gift would help others.”