2013-14 Undergraduate Academic Catalog - page 229

EMTC-3355 SFX and Compositing for TV and Film–Fa 3 hours
This course deals with the creation of computer-generated
visual effects and the process for compositing those effects into
live action video or film footage. Topics include VFX creation,
image matching and manipulation and compositing techniques
using industry standard software. Prerequisites: EMTC-2350
Introduction to Graphics for TV and Film and EMTC-2606
Introduction to Computer Animation for Electronic Media. (Fee:
$45)
EMTC-3370 Documentary Film-Style Production–Sp 3 hours
Further study of the framework for non-fiction film-style
production. Emphasis is placed on cinematography, interviewing,
paper editing, directing, post-production, and distribution unique
to documentary programming. Students will take the treatment
completed in Documentary Film-style Production I and produce a
final program. Prerequisite: EMTC-1110 Introduction to Electronic
Media; EMTC-2110 Video Technical Training. (Fee: $45)(odd years)
EMTC-3410 Electronic Media Sales–Fa
3 hours
Emphasis on conducting a customer needs analysis and
developing sales presentations. Sales executives work with the
class to develop technique, copywrite, and presentation skills.
Prerequisite: EMTC-3111 Survey Research for Electronic Media.
EMTC-3420 Electronic Media Management–Sp
3 hours
This course is designed to acquaint the student with the
concerns facing the management of a media company including
legal requirements of the FCC, personnel management,
implementation of programming, and station acquisition.
Prerequisite: EMTC-3111 Survey Research for Electronic Media.
EMTC-3605
3 hours
Writing and Design for Web and Mobile Media–Sp
The purpose of the course is to introduce students to the
special design and writing necessary for emerging new media,
including the Web, mobile media and social networking sites and
services. Crosslisted with JOUR.
EMTC-3610 Visual Design for Electronic Media–Sp 3 hours
This course applies the theory and principles of visual
communication to screen design for interactive media. Emphasis
is placed on designing for both NTSC and wide-screen HDTV
aspect ratios. Prerequisites: ART-1100 Introduction to Art; EMTC-
1110 Introduction to Electronic Media. (Fee: $35)
EMTC-3611 Web Analytics–Fa
3 hours
The study of methods for gathering and interpreting Web
tracking and usage data. The approach taken is a consumer-
centric strategic analysis called Key Insights Analysis which has
as its goal delivery of actionable insights and matrices for Web site
developers.
EMTC-3620 Digital Compression and Streaming–Sp 3 hours
The course deals with the preparation and delivery of digital
media files. Topics include digital media file formats, methods for
compression of audio and video files and methods of streaming
digital media files over the Internet via Web sites. Students work
in a lab setting with a media server to practice compressing
and streaming digital media. Prerequisite: completion of a
3000-level Digital Production course in audio, video, or digital film
production. (Fee: $45)
EMTC-3630 Principles of Computer Animation–Sp 3 hours
Application of the principles of traditional cell-based animation
to computer animation, as well as the effective use of animation
for communication. Prerequisite: EMTC-3065 Proficiency in Maya.
EMTC-3640 Issues in Mobile Electronic Media–Sp 3 hours
Examines a variety of issues associated with portable
communication devices such as personal digital assistants and
web-capable cell phones. Topics covered include applications of
traditional media theories to wireless communication, diffusion,
regulation of wireless technology, e-commerce, and industrial and
sociological implications of media mobility. Prerequisite: junior or
senior status. (Fee: $35)
EMTC-3650 Networked Audience–Fa
3 hours
Students will develop a framework for understanding the
audience by looking at the intersection of a wide variety of factors
that shape the media environment. The students will then project
current trends to anticipate where the audience will be in the next
five years. Crosslisted with JOUR. (Fee: 10)
EMTC-3720 Audio Production Practicum–Fa, Sp
1 hour
The practicum is designed to place the student in a variety
of professional settings on and off campus, with the purpose of
allowing the student to practice audio skills acquired in earlier
courses. The course is repeatable for a total of two hours.
Prerequisites: EMTC-1110 Introduction to Electronic Media;
EMTC-1120 Audio Production. (Fee: $45)
EMTC-3731 Video Production Practicum–Fa, Sp
1 hour
Production on a video crew in large auditorium production as
assigned by the instructor. The course is repeatable for a total
of six hours. Prerequisites: EMTC-2110 Video Technical Training;
junior or senior status; permission of instructor. (Fee: $45)
EMTC-3733 Sports Production Practicum–Fa, Sp
1 hour
Production on a video crew in sports production as assigned
by the instructor. The course is repeatable for a total of six hours.
Prerequisites: EMTC-2110 Video Technical Training; junior or senior
status; permission of instructor. (Fee: $45)
EMTC-3734 Film Practicum–Fa, Sp
1 hours
Production on a digital film crew as assigned by the instructor.
EMTC-3741 Sales and Management Practicum–Fa, Sp 1 hour
The practicum is designed to place the student in a variety
of professional settings on and off campus, with the purpose
of allowing the student to observe and practice sales and
management skills acquired in earlier courses. The course
is repeatable for a total of three hours. Prerequisites: EMTC-
3410 Electronic Media Sales; EMTC-3420 Electronic Media
Management; junior or senior status; permission of the instructor.
EMTC-3761 Interactive Media Practicum–Fa, Sp
1 hour
The student will develop an interactive medium product, such
as a webpage or Director-based program, either individually or as
a member of a production team under the supervision of a faculty
mentor. Repeatable for a total of 2 credit hours. Prerequisites:
EMTC-2061, 2062, 3061, 3062 Proficiencies in HTML, Photoshop,
Flash, and Director. (Fee: $25)
EMTC-3765 Animation Practicum–Fa
1 hour
The student will develop an animation project individually or
with a team, working under the supervision of a faculty mentor.
Repeatable for a total of 2 credit hours. Prerequisites: EMTC-3630
Principles of Computer Animation; permission of faculty mentor.
(Fee: $25)
EMTC-4110 Electronic Media Law and Regulation–Fa 3 hours
A study of the legal protections and requirements placed upon
the electronic media. Emphasis is placed upon court decisions
that help to define First Amendment freedoms for those in the
media, as well as regulations placed upon the electronic media.
EMTC-4155 Image and Word in a Visual Culture–Sp 3 hours
An inquiry into the tension between image and word in
Jewish and Christian thought and the implications for Christians
living in a visual culture. Traces this tension through the art of
Judaism and the Medieval church, the iconoclastic controversies
of early Byzantium and the English Civil Wars, and recent and
contemporary religious thinkers. Crosslisted as HON-4155.
EMTC-4310
3 hours
Advanced Cinematography and Lighting–Sp
Taught from the director’s perspective, each student will lean
advanced digital film production techniques including camera
movement, lighting techniques, and non-linear editing advanced
use of effects and color correction. Prerequisite: EMTC-2110 Video
Technical Training. (Fee: $45)
Course Descriptions
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EMTC-4410 – ENG-3050
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2013–14 Undergraduate Academic Catalog
Course Descriptions
EMTC-3355 – EMTC-4310
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