EMTC-4410 Media Marketing and Promotions–Fa 3 hours
This course will explore issues involved in managing a firm’s
promotional operations, including advertising, sales promotion,
personal selling, public relations, institutional promotion, and
publicity. Promotional strategy, objective setting, communication
models and listener/viewer response, competitive positioning,
legal issues, media strategy, planning and design, and
measurement of promotion effectiveness are also studied.
Prerequisites: EMTC-1110 Introduction to Electronic Media, and
EMTC-3420 Electronic Media Management
EMTC-4650
3 hours
Designing Solutions for New Audiences–Fa
Because of the ongoing changes in the communication system,
media companies and businesses are in constant reinvention
of the ways in which they meet the needs of their audiences
by innovations in programming, products and services. In this
course students will be presented with a current problem in
the use of new and emerging media to connect a client with its
audience. Teams will then design a solution to meet the needs
of both client and audience. Crosslisted with JOUR. Prerequisite:
EMTCJOUR-3650 Networked Audience.
EMTC-4700 Special Topics in Electronic Media–Fa, Sp 3 hours
Available to advanced students who desire intense study in
special areas of electronic media. Prerequisites: junior or senior
status as an broadcasting and digital media major; permission of
the faculty mentor.
EMTC-4710 Independent Study: Digital Media
1–3 hours
Taken to allow the student to study an area beyond what is
provided through regular course offerings. The student must make
a proposal of what is to be studied for the term when applying to
a faculty mentor. The student will then follow a schedule approved
by the faculty mentor for studying the topic and submitting
a report. Repeatable to a total of 6 credit hours in the field.
Prerequisite: approval of proposal by faculty mentor.
EMTC-4810 Senior Seminar–Fa, Sp
1 hour
A transition to the professional world. Includes development
of resumés, resumé tapes, and portfolios; interviewing skills;
and business etiquette. Students enrolled in Senior Seminar
must take the Tek.Xam, a national, standardized assessment
tool that measures technology applications and problem-solving
skills within the technology environment. The cost for Tek.Xam is
covered by the course fee. Capstone course. Prerequisite: senior
status as broadcasting and digital media major. (Fee: $45)
EMTC-4920 Senior Project
3 hours
The student selects one of two options: 1) a paper reporting
on the student’s original research that investigated a topic in
electronic media or 2) a media production. A proposal detailing
the student’s plan for the senior project must be submitted and
approved by the faculty mentor prior to registration for the course.
Capstone course. Prerequisites: EMTC-3111 Survey Research
for Electronic Media; GPA of 3.0 in major courses; senior status;
permission of EMTC faculty. (Fee: $35)
EMTC-4930 Electronic Media Internship
3–12 hours
Students are placed with media companies to gain experience
in actual career situations. The work must be done under the
supervision of an employee of the company approved by the
faculty mentor. Students should discuss this option with their
advisors at least one semester prior to the internship. Internship
agreements must be signed by the student, job supervisor, and
faculty mentor prior to registration for the experience. Internships
depend upon availability and approval by the electronic media
faculty. Capstone course. Prerequisites: GPA of 3.0 in major
courses; senior status; approval by the electronic media faculty.
English (ENG)
ENG-1000 Basic English–Fa
3 hours
Study of nomenclature, identification, and application in the
linguistic process. Admission by departmental designation only.
May not be applied toward the hours needed for graduation.
ENG-1400 Composition–Fa, Sp
3 hours
Designed to assist the student in developing the skills
necessary to meet the demands of typical writing situations,
both academic and professional. The course will introduce the
student to the common expository writing methods of description,
narration, analysis, persuasion, and research presentation. (Fee:
$25)
ENG-2070 Fundamentals of English Grammar–Fa, Sp 3 hours
This course is a foundational course for preservice language
arts educators and is a prerequisite for Advanced Grammar.
It covers forms and functions of words, pronoun/antecedent
agreement, subject/verb agreement, and pedagogy.
ENG-2210 Principles of Journalism–Fa, Sp
3 hours
An introductory study of the fundamental skills needed for
collecting, organizing, writing, editing, and evaluating material for
the common types of news stories, along with a consideration of
ethical and legal issues for the print journalist. Strong emphasis
on developing journalistic writing skills. Prerequisite: ENG-1400
Composition.
ENG-2220 Introduction to Creative Writing–Fa, Sp 3 hours
This course is a prerequisite requirement for any 3000-level
creative writing course. The course covers basic instruction
in technique and style for all three genres of creative writing:
fiction, creative nonfiction, and poetry. Prerequisite: ENG-1400
Composition.
ENG-2230 Advanced Composition–Fa, Sp
3 hours
An advanced treatment of the composing process, particularly
related to the planning, drafting, revision, and final composition
of essays. Writing workshops and peer evaluations are included.
Prerequisite: ENG-1400 Composition.
ENG-3010 Style and Mechanics for Writers–Fa, Sp, Su 3 hours
Students will learn to apply reliable principles to make writing
clear, concise, coherent, and cohesive. (Crosslisted with TPC-
3010 Style and Mechanics for Writers) Prerequisite: ENG-1400
Composition.
ENG-3020 Creative Writing: Short Forms–Su
3 hours
Intensive summer study in the writing of specific and various
short forms in creative writing (selected by instructor); utilizing a
“workshop” approach, with a focus on the completion of a final
portfolio. Topics may include, but are not limited to, flash-fiction,
the prose poem, and the creative nonfiction short. Prerequisite:
ENG-2230 Advanced Composition.
ENG-3030 Creative Writing: Fiction–Sp
3 hours
Workshop approach to studying, creating, and responding to
short stories. Course focuses on the elements of the modern
short story from Chekhov forward. Emphasis is on traditional
literary fiction; the course does not cover science fiction, fantasy,
adolescent fiction, or children’s literature. Prerequisite: ENG-1400
Composition; ENG-2220 Introduction to Creative Writing.
ENG-3040 Creative Writing: Poetry–Sp
3 hours
Provides guided practice, instruction in craft, constructive
criticism, and a supportive atmosphere. Students should leave the
course with more confidence about how to read and write poetry,
as well as knowledge of the tradition, issues, and forms of poetry.
Prerequisite: ENG-1400 Composition; ENG-2220 Introduction to
Creative Writing.
ENG-3050 Creative Writing: Nonfiction–Sp
3 hours
Intensive study in writing literary nonfiction. Course focuses
on sub-genres in contemporary nonfiction: the personal essay,
autobiography/the memoir, the short, reportage. Workshop and
conference approach. Prerequisite: ENG-1400 Composition; ENG-
2220 Introduction to Creative Writing.
Course Descriptions
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ENG-3060 – EUIS-2200
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2013–14 Undergraduate Academic Catalog
Course Descriptions
EMTC-4410 – ENG-3050
