2014-15 Undergraduate Academic Catalog - page 259

MIL-2000 Leadership Lab II
0 hours
Applied Army ROTC training. Taken concurrently with 2000-level
MIL courses.
MIL-2010,2020 Military Science II
2 hours/sem
Course of study includes emergency first-aid procedures, field
survival practices, physical fitness, orienteering, and small-unit
leadership training. Explores the various career management
fields within the Army. Students will begin to receive leadership
assignments and responsibility within the cadet battalion.
Introduction to advanced course of study.
MIL-3000 Leadership Lab Ill
0 hours
Applied Army ROTC training. Taken concurrently with 3000-level
MIL courses.
MIL-3010,3020 Military Science Ill
3 hours/sem
The junior year of military science is completely dedicated to
developing leadership skills and preparing students for the six-
week Advanced Camp in the summer of the junior year. Subjects
covered are drill, leadership, marksmanship training, squad and
team tactics with leadership exercises and advanced navigation
training on day and night courses. Students learn to inspect
soldiers’ equipment, draft and issue orders, and plan and conduct
training as a small-unit leader. Prerequisite: approval of professor
of military science.
MIL-4000 Leadership Lab IV
0 hours
Applied Army ROTC training. Taken concurrently with 4000-level
MIL courses.
MIL-4010,4020 Military Science IV
3 hours/sem
The senior year of military science provides senior cadets with
advanced managerial leadership skills. Army staff procedures and
functions are taught. These staff skills are put into practice through
the assignment of seniors to major leadership positions within the
cadet battalion. Seniors learn to command, lead, manage, plan,
and supervise as they prepare for commissioning as officers in
the United States Army. Senior students will receive instruction
on military professionalism and ethics. Prerequisite: approval of
professor of military science.
Marketing (MRKT)
MRKT-3600 Principles of Marketing
–Fa, Sp
3 hours
This course examines the marketing processes of businesses
and other types of organizations from an analytical perspective.
Special attention is placed on the marketing environment and
the needs and behaviors of market segments as key drivers of
marketing planning for positioning, product, pricing, distribution,
and communication strategies and tactics. Prerequisite: junior
status or permission of instructor.
MRKT-3610 Sales/Sales Management Systems
–Sp
3 hours
Principles employed in the development, administration, and
strategy of a sales force. Professional selling from a Christian
perspective along with training, managing, compensating, and
motivating a sales force. Prerequisites: MGMT-3500 Principles
of Organization and Management; MRKT-3600 Principles of
Marketing.
MRKT-3630 Marketing Research
–Sp
3 hours
This course examines marketing research methods to
understand how they generate different types of information
relevant to the identification and solution of problems in marketing.
Students will complete a research project that will teach them
how to formulate marketing problems, design relevant studies,
collect and analyze data, draw appropriate conclusions, and
make recommendations that lead to sound marketing actions.
Prerequisite: BUS-2150 Statistics for Business; MRKT-3600
Principles of Marketing.
MGMT-4520 Supply Chain Management
–Fa
3 hours
Introduces students to key concepts in supply chain design,
planning, and operations. Typical content includes the supply chain
strategic environment, designing appropriate networks, forecasting
demand and supply, planning and managing inventories, sourcing
and transporting products, supply chain coordination, and the
impact of technology on supply chain management. Course
methodology emphasizes application of concepts through case
study, plant tours, and presentations. Prerequisites: BUS-2150
Statistics for Business; MGMT-3520 Production and Operations
Management. (Fee: $50)
MGMT-4530 Industrial Relations Management
–Sp
3 hours
The interplay between market forces and institutional rules that
determine the employment relationship. Labor history, the effects
of changing public policies, trade unions, and collective bargaining
are viewed from various international perspectives. Prerequisites:
MGMT-3500 Principles of Organization and Management.
MGMT-4540 Service Operations Management
–Sp
3 hours
An introduction to the concepts, methodologies, and
applications in service operations. Designed to develop problem-
solving and decision-making skills to apply in service firms.
Students will also learn to develop “lean” thinking necessary to
create value for customers in the service sectors. Prerequisites
ACCT-2120 Principles of Accounting II, BUS-2150 Statistics
for Business, MGMT-3500 Principles of Organization and
Management.(Fee: $25) (odd years)
MGMT-4550 Applied Leadership
–Fa, Sp
3 hours
This is an advanced course about managing people and
organizations in the 21st century. It is intended for seniors who
will soon face the challenge of leadership and influence in the
workplace, in business and other disciplines. This course will
integrate and apply what students need to meet the leadership
challenge. Prerequisite: MGMT-3550 Organizational Behavior or
permission of instructor.
MGMT-4560
3 hours
Organizational Change and Development
–Fa
This course focuses on the theories, concepts, processes,
and tools of leading successful organizational change, as
changes involve sensitivity to issues that arise at the individual,
interpersonal, and institutional levels as well as building the
organization’s capacity to both adapt to change and generate
innovation. Prerequisite: MGMT-3500 Principles of Organization
and Management or permission of instructor.
MGMT-4570 Total Quality Management
–Sp
3 hours
This course expands on critical topics in the field of operations
management, including the operations management strategy and
tools and contemporary topics such as “Lean” techniques, value-
stream mapping, and Fundamentals of Six Sigma. Prerequisite:
MGMT-3520 Production and Operations Management or
permission of instructor. (Fee: $50)
Army ROTC (MIL)
MIL-1000 Leadership Lab I
0 hours
Applied Army ROTC training. Taken concurrently with 1000-level
MIL courses.
MIL-1010,1020 Military Science I
2 hours/sem
Introduction to the history, role, and organization of the Army
and ROTC, as well as the U.S. Army Reserve and U.S. Army
National Guard, and the available career options. Introduces
officership, military customs and traditions, map reading, land
navigation, field training, first-aid procedures, and physical fitness
training. Familiarize with rank structure, drill and ceremony, military
courtesies, weapons, marksmanship, and communications
equipment. Discuss styles and fundamentals of leadership and
develop leadership skills.
Course Descriptions
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MRKT-3630 – NSG-2050
Page
255
2014–15 Undergraduate Academic Catalog
Course Descriptions
MGMT-4520 – MRKT-3630
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