MRKT-3650 Consumer Behavior
–Sp
3 hours
This course examines behavioral concepts and theories from
psychology, sociology, anthropology, and economics. Primary
focus is on identifying and/or creating consumer behavior models
that inform marketing research and produce insights that guide
appropriate marketing decision making and strategy development.
Prerequisite: MRKT-3600 Principles of Marketing.
MRKT-3660 Integrated Marketing Communications
–Fa
3 hours
This course represents the various ways in which an
organization “voices” appropriate messages in response to the
needs of the market. This course prepares students to create,
implement, and assess effective communication strategies that
coordinate traditional communication tools (advertising, sales,
public relations, publicity, sales promotion, packaging) with more
contemporary tools (electronic and social media) to accomplish
specific communications and marketing objectives. Prerequisite:
MRKT-3600 Principles of Marketing.
MRKT-3670 Business-to-Business Marketing
–Fa
3 hours
Business-to-Business Marketing represents a much larger
sector of economy and a greater number of jobs than consumer
marketing. This course prepares students to effectively manage
the unique strategic challenges of marketing goods and services
to businesses, governments, and institutions. Prerequisite: MRKT-
3600 Principles of Marketing.
MRKT-3680 Nonprofit Marketing
–Sp
3 hours
Designed to acquaint the student with skills, abilities, and
attitudes necessary to effectively implement marketing practice
in nonprofit organizations. Prerequisite: MRKT-3600 Principles of
Marketing or permission of instructor.
MRKT-3690 Services Marketing
–Sp
3 hours
The vast majority of the global economy is based on service
organizations that perform tasks on behalf of their customers. As
compared to physical goods, services are uniquely challenging
to market because the product 1) is largely intangible, 2) varies
more in quality, 3) often involves customers in the production
process, and 4) cannot be inventoried for future sale. This class is
designed to help students prepare to meet those challenges in the
marketplace. Prerequisites: MRKT-3600 Principles of Marketing
MRKT-4610 Marketing Strategy
–Sp
3 hours
This is the culminating course for marketing majors. Its
purpose is to build on what has been learned in prior marketing
and business course work in order to form a comprehensive
and integrated perspective of strategic marketing management.
Students will apply their knowledge in broad-based contexts in
order to deepen their ability to develop cohesive and effective
strategic and tactical marketing plans. Must be taken at Cedarville
University; transfer or transient credit for this course will generally
not be accepted. Prerequisites: senior status; twelve hours
of marketing including MRKT-3600 Principles of Marketing,
MRKT3630 Marketing Research, and MRKT-3650 Consumer
Behavior.
MRKT-4620 International Marketing
–Fa
3 hours
The challenges of discovering and pursuing opportunities
for effectively marketing goods and/or services globally are
immense. This course involves an intensive investigation of the
environmental factors (economic, financial, cultural, political and
legal) that must be thoroughly understood and factored into the
development of global marketing strategies. Prerequisite: MRKT-
3600 Principles of Marketing.
Mathematics Education (MTED)
MTED-3110 Clinical Teaching in Mathematics
–Fa, Sp
1 hour
Students are assigned to assist a college instructor in
classroom and laboratory teaching, evaluation, and related
responsibilities. The student must complete 40 clock hours of
clinical involvement in each teaching field for which licensure is
desired. Prerequisite: completion of Introduction to Education
Block.
MTED-3120 Teaching Mathematics
–Fa
3 hours
Designed to introduce prospective secondary school
mathematics teachers to the curriculum, materials, and methods
of classroom teaching. Prerequisite: admission to the Teacher
Education Program.
N
Nursing (NSG)
NSG-1000 Member of Nursing Profession
–Fa, Sp, Su
2 hours
An introduction to and application of professional nursing
roles within the U.S. and global health care systems. Includes
discussion of ways of thinking, professional ethics, Christian
values, and factors that motivate and influence Christian nurses.
As members of the profession, students are introduced to the
use of information management skills, concepts of care, and the
culture of the profession from a biblical and Christian framework.
(Fee: $200)
NSG-1050 Health Promotion and Wellness
–Sp
4 hours
Theories of health and wellness are explored as foundational
concepts of the professional nursing role. Students are introduced
to the principles of nutrition, culture and diversity, development
across the lifespan, and multi-dimensional nursing care. The
development of a biblical worldview related to health and
wholeness is emphasized. Prerequisite: NSG-1000 Member of
Nursing Profession or by permission of instructor. (Fee: $100)
NSG-2000 Nursing Roles in Disease Prevention
–Fa
4 hours
Principles of disease prevention are explored as foundational
concepts of the professional nursing role, emphasizing safety,
communication, hygiene, physical activity, rest, and infection
control. Focuses on the development of systematic approaches to
individual health and physical assessment, and documentation of
findings using appropriate terminology. Prerequisite: GBIO-2010
Human Anatomy and Physiology or by permission of instructor.
(Fee: $250)
NSG-2050 Nursing Roles in Disease Management
–Sp
4 hours
An introduction to the concepts of pathophysiology and disease
management as it is used to provide nursing care to patients
across the lifespan. Focus is on the use of a broad range of
psychomotor skills required to intervene on behalf of clients with
pathophysiologic imbalances in health. Students begin to develop
the professional role of provider of care within the contexts of
disease, ethics, diversity, evidence, personal values, and critical
thinking. Prerequisite: BIO-2210 Microbiology; CHEM-1000
Principles of Chemistry; GBIO-2015 Anatomy and Physiology II;
NSG-2000 Nursing Roles in Disease Prevention; or by permission
of instructor. (Fee: $250)
Course Descriptions
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NSG-2060 – NSG-4800
Page
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2014–15 Undergraduate Academic Catalog
Course Descriptions
MRKT-3650 – NSG-2050
