ITM-4900 IT Strategy
–Sp
3 hours
This course explores the issues and approaches in managing
the information technology function in organizations and how the
IT function integrates, supports, and enables various types of
organizational capabilities. The course is focused on developing
an intellectual framework that will allow leaders of organizations
to critically assess existing IT infrastructures and emerging
technologies as well as how these enabling technologies might
affect organizational strategy. Critical analysis of the alignment
between IT and organizational strategies in discussed. Open
only to seniors in information technology management. Capstone
course. Prerequisites: Open only to seniors in ITM who have
completed all 1000-3000 level business courses.
J
Journalism (JOUR)
JOUR-1000 Introduction to Media Writing
–Sp
3 hours
This intensive writing course prepares students to write news
copy for a variety of media. Students learn basic journalistic
practices and writing formats. Priority given to majors.
JOUR-1610 Digital Media Production
–Fa
3 hours
An introduction to “industry standard” tools used in the
production of digital audio, video, interactive interfaces, motion
graphics, and animation. Topics will include factors to be
considered in the creation of digital media optimized for online and
mobile delivery. Crosslisted with BRDM, JOUR.
JOUR-2000 Introduction to Reporting
–Fa, Sp
3 hours
This course is designed to develop and enhance the primary
journalistic skills presented in JOUR-1000. The objective for
this course is to provide opportunity for students to polish their
writing skills. Each student will have the opportunity to expand
their abilities as a writer, to write more sophisticated stories, and
to receive greater feedback on their reporting style and content.
Prerequisites: JOUR-1000 Introduction to Media Writing.
JOUR-2500 Introduction to Public Relations
–Sp
3 hours
This course acquaints students with the foundations of public
relations as a profession. The course includes discussion of key
individuals and events in its development. It provides an overview
of the theoretical aspects of public relations practices and
techniques. The media relationship of public relations practitioners
to the mass media is examined. Codes of ethics for practitioners
are also explored. Prerequisites: JOUR-2000 Introduction to
Reporting, or by permission of instructor.
JOUR-3100 Media Law
–Sp
3 hours
Examines the rights and responsibilities of journalists in
American society. It explores and applies federal and state laws
and regulations associated with the media. Topic areas will include
the journalist and the first amendment, access to government
information, libel, and privacy. Special attention will be given to
legal issues related to new media. Prerequisite: junior or senior
status.
JOUR-3150 Media Ethics
–Fa
2 hours
This course examines the rights and responsibilities of the
journalist in American society. It examines and applies federal
and state laws and regulations associated with the media. Topic
areas will include the journalist and the first amendment, access
to government information, libel, and privacy. Special attention
will be given to legal issues related to new media. Crosslisted with
BRDM-3150. Prerequisite: junior or senior status.
JOUR-3310
3 hours
Advanced Newswriting and Reporting for
Broadcasting
–Fa, Sp
Building on basics of newswriting, this course provides the
opportunity to focus on reporting and writing techniques unique
for broadcast media. Includes advanced skills in the organization
and presentation of news stories. It provides in-depth broadcasting
techniques in reporting and interviewing, as well as the use
of computer-assisted reporting. Prerequisite: JOUR-2000
Introduction to Reporting.
JOUR-3320
3 hours
Advanced Newswriting and Reporting for Print
–Fa
This course will provide students with the opportunity to develop
in-depth newswriting skills for print media. Changing concepts
of news will be discussed and appropriate writing methods for
traditional and new media outlets will be presented. The student
will apply reporting principles to a variety of news contexts
including accidents, crime and the courts, sports, business, and
local government. The techniques of computer-assisted journalism
will also be presented and applied. The ethics of sound reporting
will be an important instructional component of the course.
The challenges of sound reporting after 9/11 will be discussed.
Prerequisite: JOUR-2000 Introduction to Reporting.
JOUR-3350 Television News Production
–Fa
3 hours
This course provides the basis for broadcast journalism
students to understand the components of studio production of
television news programs. Instruction focuses on the process and
elements needed to produce a televised newscast. Prerequisite:
JOUR-3310 Advanced Newswriting and Reporting for
Broadcasting; JOUR-3320 Advanced Newswriting and Reporting
for Print
JOUR-3420 Editing and Design
–Sp
3 hours
This course will teach students the methods to edit news stories
for publication. In this course, students will learn the role of the
editor in the news process and the editorial skills to prepare news
stories for publication. The course will also cover the development
of appropriate headlines and methods of designing story layout in
ways that are clear and appealing to a target audience. Students
will be taught to bring both a detailed and holistic approach to
the development of the news story for printed media. Current
developments in the field of editing and design will be applied to
contemporary news events to facilitate application of the principles
of the course. Prerequisites: JOUR-3310 Advanced Newswriting
and Reporting for Broadcasting; JOUR-3320 Advanced
Newswriting and Reporting for Print.
JOUR-3500
3 hours
Public Relations Principles and Writing
–Fa
This course provides instruction in effective public relations
communication both within organizations and to various media
outlets. Students develop problem-solving approaches to PR
challenges and apply appropriate written, visual, and spoken
messages to audiences using different media of communication.
Prerequisite: JOUR-2500 Introduction to Public Relations.
JOUR-3550
3 hours
Advanced Public Relations Writing
–Sp
Building on the basics of public relations principles and writing,
this course provides the opportunity to focus on particular
writing techniques employed in specialized public relations
contexts. This includes writing for internal publics in the form
of reports, proposals, backgrounders, and position papers. In
addition, students will learn to write for external publics in print,
broadcasting, and online media contexts, developing proficiency
in presentational and speech communication, news, feature
and advertising copy. Prerequisite: JOUR-3500 Public Relations
Principles and Writing.
Course Descriptions
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JOUR-3420 – JOUR-4620
Page
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2014–15 Undergraduate Academic Catalog
Course Descriptions
ITM-4900 – JOUR-3550
